{"title":"Matcha for Traditional Whisking","description":"\u003cp\u003eMatcha intended for traditional preparation.\u003c\/p\u003e\n\u003cp\u003eExplore ceremonial matcha suitable for usucha, koicha and tea school practice, alongside blends produced for experienced drinkers seeking greater depth and complexity.\u003c\/p\u003e\n\u003cp\u003eSourced from respected producers across Japan, these teas are intended to be enjoyed whisked with water in accordance with traditional preparation methods.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"marukyu-koyamaen-matcha-aoarashi","title":"Matcha - Aoarashi","description":"\u003cp data-start=\"204\" data-end=\"437\"\u003eAoarashi (青嵐) is an award winning ceremonial grade matcha from Marukyu Koyamaen, known for its delicacy and low astringency. Positioned toward the lighter end of the house’s ceremonial range, it offers clarity and gentle balance.\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"764\"\u003ePrepared as usucha, Aoarashi is light and softly herbaceous, with minimal bitterness and restrained astringency. The profile is fresh and clean, finishing with a smooth, creamy softness that makes it approachable and easy to drink. Its gentle structure makes it particularly suitable for those beginning their matcha journey.\u003c\/p\u003e\n\u003cp data-start=\"766\" data-end=\"942\"\u003eThe name Aoarashi, meaning Blue Storm, evokes mountain mist and cool air. The blend reflects this sense of brightness and refreshment through its delicate, uplifting character.\u003c\/p\u003e\n\u003cp data-start=\"944\" data-end=\"1127\"\u003eMarukyu Koyamaen, founded in 1704 and based in Uji, Kyoto, remains one of Japan’s most established tea houses with long standing ties to ceremonial blending and tea school traditions.\u003c\/p\u003e\n\u003cp data-end=\"1626\" data-start=\"1607\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eUsucha preparation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eMatcha latte preparation, best with moderate milk. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eBaking and dessert applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSuggested preparation\u003cbr\u003e\u003c\/strong\u003eUsucha | 2g whisked with 60ml water at 80°C\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"2000\" data-start=\"1874\"\u003eOrigin | Uji, Kyoto Prefecture, Japan\u003cbr data-end=\"1914\" data-start=\"1911\"\u003eProducer | Marukyu Koyamaen\u003cbr data-end=\"1944\" data-start=\"1941\"\u003eStorage | Keep airtight and refrigerated after opening\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eMarukyu Koyamaen Best Before Date • Read (YY\/MM\/DD)\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Marukyu Koyamaen","offers":[{"title":"40g Tin","offer_id":45985309753574,"sku":"","price":43.0,"currency_code":"AUD","in_stock":false},{"title":"100g Bag","offer_id":45985309786342,"sku":"","price":78.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Marukyu_Koyamaen_Aoarashi_Matcha_48da0aea-b9ff-40d5-b3e9-03fc34f97c0e.jpg?v=1733371401"},{"product_id":"marukyu-koyamaen-shohaku-matcha","title":"Matcha - Shohaku (Tea School Selection)","description":"\u003cp data-end=\"579\" data-start=\"330\"\u003eShohaku is a high grade ceremonial matcha from Marukyu Koyamaen, recommended by the current Grand Master of the Urasenke School of Tea for daily enjoyment. Positioned for balanced, everyday use, it offers clarity, freshness and smooth structure.\u003c\/p\u003e\n\u003cp data-end=\"962\" data-start=\"581\"\u003eThe dry powder presents a bright herbaceous and floral aroma. Prepared as usucha, Shohaku begins smooth and creamy with delicate natural sweetness. Vegetal notes develop gradually, carrying savoury depth reminiscent of wakame, alongside measured umami. As with most Marukyu Koyamaen blends, bitterness is mild and astringency is minimal, resulting in a clean and refreshing finish.\u003c\/p\u003e\n\u003cp data-end=\"1155\" data-start=\"964\"\u003eDespite its brightness, Shohaku maintains enough body and richness to carry milk well, making it suitable for latte preparation while remaining smooth and composed when whisked traditionally.\u003c\/p\u003e\n\u003cp data-end=\"1306\" data-start=\"1157\"\u003eThe name Shohaku (松柏), meaning Pine and Oak, reflects strength, freshness and endurance — qualities expressed through its balanced, steady character.\u003c\/p\u003e\n\u003cp data-end=\"1481\" data-start=\"1308\"\u003eMarukyu Koyamaen, founded in 1704 and based in Uji, Kyoto, is one of Japan’s most established tea houses, long associated with tea school traditions and ceremonial blending.\u003c\/p\u003e\n\u003cp data-start=\"1607\" data-end=\"1626\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1628\" data-end=\"1733\"\u003eUsucha preparation\u003c\/li\u003e\n\u003cli data-start=\"1628\" data-end=\"1733\"\u003eCold Usucha with chilled water or coconut water\u003c\/li\u003e\n\u003cli data-start=\"1628\" data-end=\"1733\"\u003eMatcha latte preparation, holds structure with milk\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1740\" data-end=\"1765\"\u003e\u003cstrong\u003eSuggested preparation\u003cbr\u003e\u003c\/strong\u003eUsucha | 2g whisked with 60ml water at 80°C\u003c\/p\u003e\n\u003cp data-start=\"1874\" data-end=\"2000\"\u003eOrigin | Uji, Kyoto Prefecture, Japan\u003cbr data-start=\"1911\" data-end=\"1914\"\u003eProducer | Marukyu Koyamaen\u003cbr data-start=\"1941\" data-end=\"1944\"\u003eStorage | Keep airtight and refrigerated after opening\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eMarukyu Koyamaen Best Before Date • Read (YY\/MM\/DD)\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Marukyu Koyamaen","offers":[{"title":"40g Tin","offer_id":45985344520422,"sku":"","price":62.0,"currency_code":"AUD","in_stock":false},{"title":"100g Bag","offer_id":45985344553190,"sku":"","price":120.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Marukyu_Koyamaen_Shohaku.jpg?v=1748420077"},{"product_id":"marukyu-koyamaen-matcha-isuzu","title":"Matcha - Isuzu","description":"\u003cp data-start=\"263\" data-end=\"490\"\u003eIsuzu (五十鈴) is a ceremonial grade matcha from Marukyu Koyamaen, positioned within the house’s lineup as a step deeper and more expressive than Aoarashi. It presents as a brilliant green powder with a soft vegetal fragrance.\u003c\/p\u003e\n\u003cp data-start=\"492\" data-end=\"795\"\u003ePrepared as usucha, Isuzu opens bright and bold, with more pronounced astringency than Aoarashi while maintaining very little bitterness. The profile carries clear, fresh green vegetal notes before rounding into creamy sweetness and warm savoury umami. The finish is balanced, structured and satisfying.\u003c\/p\u003e\n\u003cp data-start=\"797\" data-end=\"1081\"\u003eBecause of its more prominent green character and depth, Isuzu sits further along Marukyu’s ceremonial progression in flavour intensity. Its structure allows it to perform confidently both as traditional thin tea and in milk applications. The vibrant colour also holds well in baking.\u003c\/p\u003e\n\u003cp data-start=\"1083\" data-end=\"1279\"\u003eThe name Isuzu, meaning Fifty Bells, references the Isuzu River near Ise Grand Shrine. The name reflects harmony and clarity, qualities expressed through the blend’s bright yet grounded character.\u003c\/p\u003e\n\u003cp data-start=\"1281\" data-end=\"1464\"\u003eMarukyu Koyamaen, founded in 1704 and based in Uji, Kyoto, remains one of Japan’s most established tea houses with long standing ties to ceremonial blending and tea school traditions.\u003c\/p\u003e\n\u003cp data-end=\"1626\" data-start=\"1607\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eUsucha preparation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eMatcha latte preparation, best with moderate milk. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eBaking and dessert applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSuggested preparation\u003cbr\u003e\u003c\/strong\u003eUsucha | 2g whisked with 60ml water at 80°C\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"2000\" data-start=\"1874\"\u003eOrigin | Uji, Kyoto Prefecture, Japan\u003cbr data-end=\"1914\" data-start=\"1911\"\u003eProducer | Marukyu Koyamaen\u003cbr data-end=\"1944\" data-start=\"1941\"\u003eStorage | Keep airtight and refrigerated after opening\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eMarukyu Koyamaen Best Before Date • Read (YY\/MM\/DD)\u003c\/p\u003e\n\u003cp data-end=\"2000\" data-start=\"1874\"\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Marukyu Koyamaen","offers":[{"title":"40g Tin","offer_id":45985296974054,"sku":"","price":49.0,"currency_code":"AUD","in_stock":false},{"title":"100g Bag","offer_id":45985297006822,"sku":"","price":89.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Marukyu_Koyamaen_Isuzu_Matcha40.jpg?v=1733371340"},{"product_id":"marukyu-koyamaen-matcha-yugen","title":"Matcha - Yugen","description":"\u003cp data-end=\"659\" data-start=\"416\"\u003eYugen is a ceremonial grade matcha from Marukyu Koyamaen, recognised for its layered flavour and depth within the house’s range. It presents as an intense emerald green powder with a bright grassy fragrance supported by subtle nutty notes.\u003c\/p\u003e\n\u003cp data-end=\"1052\" data-start=\"661\"\u003eThe flavour opens soft and creamy, led by earthy sweetness reminiscent of cacao. As the cup develops, brighter vegetal tones emerge alongside savoury nuttiness. Astringency remains low, with mild bitterness and gentle waves of tartness appearing toward the finish. Compared to Aoarashi, Yugen carries a more assertive matcha character, and offers greater depth and sophistication than Isuzu.\u003c\/p\u003e\n\u003cp data-end=\"1318\" data-start=\"1054\"\u003eIts vivid green colour holds exceptionally well in baked goods, making it a strong choice for pastry and confectionery applications. The layered profile also performs confidently in matcha lattes, particularly for those who prefer a richer, more expressive matcha.\u003c\/p\u003e\n\u003cp data-end=\"1573\" data-start=\"1320\"\u003eThe name Yugen, meaning Mysterious Profundity, reflects the traditional Japanese aesthetic concept of subtle depth and complexity. True to its name, this blend reveals evolving layers with each sip rather than presenting as a straightforward expression.\u003c\/p\u003e\n\u003cp data-end=\"1734\" data-start=\"1575\"\u003eMarukyu Koyamaen, founded in 1704 and based in Uji, Kyoto, remains one of Japan’s most established tea houses with long standing ties to tea school traditions.\u003c\/p\u003e\n\u003cp data-end=\"1626\" data-start=\"1607\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eUsucha preparation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eMatcha latte preparation, holds structure with milk\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eDessert applications - matcha affagato, tiramisu, creme patissier \u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eServe as warm usucha with red bean or peanut tang yuan (glutinous rice balls)\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003ePairs well with chocolate desserts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSuggested preparation\u003cbr\u003e\u003c\/strong\u003eUsucha | 2g whisked with 60ml water at 80°C\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e• For best results, sift before whisking and allow the tea to rest briefly after preparation for aromas to open.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"2000\" data-start=\"1874\"\u003eOrigin | Uji, Kyoto Prefecture, Japan\u003cbr data-end=\"1914\" data-start=\"1911\"\u003eProducer | Marukyu Koyamaen\u003cbr data-end=\"1944\" data-start=\"1941\"\u003eStorage | Keep airtight and refrigerated after opening\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eMarukyu Koyamaen Best Before Date • Read (YY\/MM\/DD)\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Marukyu Koyamaen","offers":[{"title":"40g Tin","offer_id":45985314930918,"sku":"","price":64.0,"currency_code":"AUD","in_stock":false},{"title":"100g Bag","offer_id":45985314963686,"sku":"","price":120.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Marukyu_Koyamaen_Yugen_Matcha40.jpg?v=1733371083"},{"product_id":"marukyu-koyamaen-matcha-wako","title":"Matcha - Wako","description":"\u003cp data-start=\"363\" data-end=\"602\"\u003eWako is one of Marukyu Koyamaen’s highest grade principal matcha for usucha preparation. Regarded as one of the house’s most elegant and well balanced ceremonial blends, it represents clarity, refinement and composure within the range.\u003c\/p\u003e\n\u003cp data-start=\"604\" data-end=\"957\"\u003eThe powder is a bright, vibrant green with a light, refreshing aroma characteristic of higher grade matcha. Prepared as usucha, Wako opens with an immediate expression of fresh green vegetal notes. Bitterness and astringency are minimal, allowing the profile to unfold smoothly into rich savoury depth reminiscent of walnut, lending creaminess and body.\u003c\/p\u003e\n\u003cp data-start=\"959\" data-end=\"1324\"\u003eAs the cup develops, a gentle citrus like tartness appears before settling into warm cacao leaning sweetness that coats the palate. The finish is smooth and lingering, with a composed balance of green, savoury and sweet elements. Compared to Yugen, Wako is less overtly sweet and presents more pronounced, refined green notes with greater harmony across the palate.\u003c\/p\u003e\n\u003cp data-start=\"1326\" data-end=\"1496\"\u003eThough designed for traditional thin tea, Wako also performs well in latte preparation for those who prefer clearly defined vegetal character rather than overt sweetness.\u003c\/p\u003e\n\u003cp data-start=\"1498\" data-end=\"1651\"\u003eThe name Wako, meaning Peaceful Light, reflects its luminous green hue and its balanced, harmonious profile of green, creamy, savoury and sweet elements.\u003c\/p\u003e\n\u003cp data-start=\"1653\" data-end=\"1812\"\u003eMarukyu Koyamaen, founded in 1704 and based in Uji, Kyoto, remains one of Japan’s most established tea houses with long standing ties to tea school traditions.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp data-end=\"1626\" data-start=\"1607\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eUsucha preparation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eMatcha latte preparation, holds structure with milk\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eServe as warm usucha with steamed dumplings or savoury snacks\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003ePairs well with shortbreads, madeleines, caneles, black sesame desserts\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003ePrepare as a thicker usucha for matcha affagato with fruit, vanilla or tea based ice creams\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSuggested preparation\u003cbr\u003e\u003c\/strong\u003eUsucha | 2g whisked with 60ml water at 80°C\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"2000\" data-start=\"1874\"\u003eOrigin | Uji, Kyoto Prefecture, Japan\u003cbr data-end=\"1914\" data-start=\"1911\"\u003eProducer | Marukyu Koyamaen\u003cbr data-end=\"1944\" data-start=\"1941\"\u003eStorage | Keep airtight and refrigerated after opening\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eMarukyu Koyamaen Best Before Date • Read (YY\/MM\/DD)\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Marukyu Koyamaen","offers":[{"title":"40g Tin","offer_id":45985322139878,"sku":"","price":75.0,"currency_code":"AUD","in_stock":false},{"title":"100g Bag","offer_id":45985322172646,"sku":"","price":149.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Marukyu_Koyamaen_Wako_Matcha40.jpg?v=1733371134"},{"product_id":"ippodo-tea-sayaka-no-mukashi-matcha","title":"Matcha - Sayaka No Mukashi","description":"\u003cp\u003eSayaka no Mukashi is a refined usucha matcha from Kyoto tea house Ippodo. Positioned within the producer's Rich classification, it offers greater depth, sweetness and umami than many of Ippodo's more approachable everyday blends whilst maintaining remarkable balance and drinkability.\u003c\/p\u003e\n\u003cp\u003eWithin the Ippodo range, Sayaka no Mukashi represents a step towards a more concentrated and traditional style of matcha. Rather than prioritising softness or creaminess alone, it introduces greater structure, savoury depth and lingering complexity whilst remaining approachable as a daily usucha.\u003c\/p\u003e\n\u003cp\u003eThe powder is a vibrant green with an elegant fragrance of sweet blossom, young greens and fresh cream. Whisked as u\u003cimg\u003esucha, it opens with gentle sweetness and bright vegetal notes reminiscent of spring greens and tender shoots. As the tea develops across the palate, deeper umami begins to emerge, supported by a smooth, creamy texture and a pleasing sense of weight.\u003c\/p\u003e\n\u003cp\u003eA restrained bitterness, often reminiscent of citrus peel, provides lift and definition without overwhelming the cup. This interplay between sweetness, umami and gentle bitterness gives Sayaka no Mukashi a more layered profile than lighter usucha focused blends.\u003c\/p\u003e\n\u003cp\u003eThe finish is long, clean and satisfying, with lingering sweetness and savoury depth remaining long after the final sip. Whilst primarily intended for traditional usucha preparation, Sayaka no Mukashi possesses sufficient concentration to accommodate minimal milk applications, though its true character is best appreciated neat.\u003c\/p\u003e\n\u003cp\u003eFor drinkers seeking a more traditional and complete expression Sayaka no Mukashi offers an elegant introduction to the richer side of Ippodo's matcha collection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePosition Within the Range\u003cbr\u003e\u003c\/strong\u003eCompared with Ikuyo no Mukashi and Kan No Shiro, Sayaka no Mukashi offers greater concentration, deeper umami and a longer finish. It serves as a natural progression for those seeking a more traditional expression of uji matcha before moving into Ippodo's highest usucha and koicha offerings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeight | 20g Box\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eOrigin | Kyoto prefecture, Japan\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest suited for\u003cbr\u003e\u003c\/strong\u003e• Usucha\u003cbr\u003e• Traditional matcha preparation\u003cbr\u003e• Matcha Latte. Holds up well with milk application\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnjoy with\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eButter shortbread\u003c\/li\u003e\n\u003cli\u003eCastella cake\u003c\/li\u003e\n\u003cli\u003eFresh strawberries, white peaches and nectarines\u003c\/li\u003e\n\u003cli\u003ePear tarte tatin\u003c\/li\u003e\n\u003cli\u003eAlmond biscuits\u003c\/li\u003e\n\u003cli\u003eTang yuan with black sesame filling\u003c\/li\u003e\n\u003cli\u003ePineapple tart\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePreparation Recommendations \u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eUsucha (Thin Tea)\u003cbr\u003eRecommended amount per cup: 2g (sift for a smoother, delicate consistency)\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eServings Per Tin: Averages 10 cups of tea\u003cbr\u003eWater Temperature: 60ml of water at 80ºC\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKoicha (Thick Tea)\u003cbr\u003eRecommended amount per cup: 4g (sift for a smoother, delicate consistency)\u003cbr\u003eServings per Tin: Averages 5 cups of tea\u003cbr\u003eWater Temperature: 30ml of water at 80ºC\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Producer\u003cbr\u003e\u003c\/strong\u003eFounded in Kyoto in 1717, Ippodo Tea has spent more than three centuries dedicated to Japanese tea. Originally established as Omiya by Rihei Watanabe, the business later received the name Ippodo from Prince Yamashina in recognition of its commitment to preserving a singular standard of quality.\u003c\/p\u003e\n\u003cp\u003eToday, Ippodo remains family owned and is overseen by the sixth and seventh generations. Whilst internationally recognised for matcha, the producer's expertise extends across the full spectrum of Japanese tea, from sencha and gyokuro through to everyday household favourites such as Mugicha.\u003c\/p\u003e\n\u003cp\u003eFor more than 300 years, Ippodo has focused on sourcing, blending and evaluating teas that are approachable, enjoyable and capable of enriching daily life. This philosophy continues to guide the producer today, whether crafting exceptional ceremonial matcha or some of Japan's most respected leaf teas.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ippodo Tea","offers":[{"title":"Default Title","offer_id":45324670337254,"sku":"","price":44.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Ippodo_Tea_Sakaya_no_Mukashi_Matcha20g_EHGS.jpg?v=1782274584"},{"product_id":"ippodo-tea-ummon-no-mukashi","title":"Matcha - Ummon No Mukashi","description":"\u003cp\u003eUmmon no Mukashi is one of the most celebrated matcha within the Ippodo collection and sits among the producer's highest offerings. Suitable for both usucha and koicha preparation, it is recognised for its remarkable concentration, depth and composure.\u003c\/p\u003e\n\u003cp\u003eMany of Ippodo's matcha names were bestowed by successive heads of Kyoto's tea schools. Ummon no Mukashi is favoured by Zabosai Sōshō XVI, Grand Master of the Urasenke school, reflecting the long standing relationship between Ippodo and the tea ceremony tradition that has shaped Kyoto tea culture for generations.\u003c\/p\u003e\n\u003cp\u003eThe powder is exceptionally fine and vibrant green, releasing a fragrance of young greens, sweet cream, cacao and deep savoury notes. The aroma alone hints at the concentration and refinement to follow.\u003c\/p\u003e\n\u003cp\u003ePrepared as usucha, Ummon no Mukashi immediately reveals a richness rarely encountered in everyday matcha. Sweetness, umami and vegetal character arrive together rather than separately, creating a seamless and integrated profile from the first sip. The texture is creamy and substantial without heaviness, coating the palate with remarkable smoothness.\u003c\/p\u003e\n\u003cp\u003eAs the tea develops, deeper layers emerge. Fresh spring greens give way to concentrated umami, subtle sweetness and gentle cocoa warmth. Despite its intensity, there is virtually no bitterness and only the faintest trace of astringency. Each component feels measured and deliberate, contributing to a tea that remains balanced even at high concentration.\u003c\/p\u003e\n\u003cp\u003ePrepared as koicha, Ummon no Mukashi reveals its true stature. The texture becomes velvety and dense whilst maintaining clarity and precision. Sweetness deepens, umami broadens and the finish lingers long after the final sip. The tea unfolds gradually rather than all at once, revealing layer after layer of flavour and aroma across the palate.\u003c\/p\u003e\n\u003cp\u003eWhat distinguishes Ummon no Mukashi is not simply its intensity but its balance. Greater concentration often magnifies both strengths and shortcomings in matcha. Here, sweetness, umami, vegetal character and texture remain in harmony, allowing the tea to maintain elegance whether prepared as usucha or koicha.\u003c\/p\u003e\n\u003cp\u003eFor many drinkers, Ummon no Mukashi represents the point where exceptional matcha begins to reveal what makes the highest grades so compelling.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePosition Within the Range\u003c\/strong\u003e\u003cbr\u003eCompared with Sayaka no Mukashi, Ummon no Mukashi offers greater concentration, sweetness, umami and persistence. It sits among Ippodo's highest matcha grades and serves as a bridge between exceptional everyday matcha and the producer's most prestigious ceremonial offerings.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eWeight | 20g Box\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eOrigin | Kyoto prefecture, Japan\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest suited for\u003cbr\u003e\u003c\/strong\u003e• Usucha\u003cbr\u003e• Koicha\u003cbr\u003e• Traditional tea ceremony preparation\u003cbr\u003e• Experienced matcha drinkers\u003cbr\u003e• Exploring Ippodo's highest matcha grades\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnjoy with\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhite peach, nectarines, nashi pear\u003c\/li\u003e\n\u003cli\u003eBlack sesame tang yuan\u003c\/li\u003e\n\u003cli\u003eAlmond financiers\u003c\/li\u003e\n\u003cli\u003eButter mochi\u003c\/li\u003e\n\u003cli\u003eEgg tart\u003c\/li\u003e\n\u003cli\u003eLightly sweetened red bean pancakes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ePreparation Recommendations\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eUsucha (Thin Tea)\u003cbr\u003eRecommended amount per cup: 2g (sift for a smoother, delicate consistency)\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eServings Per Tin: Averages 10 cups of tea\u003cbr\u003eWater Temperature: 60ml of water at 80ºC\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKoicha (Thick Tea)\u003cbr\u003eRecommended amount per cup: 4g (sift for a smoother, delicate consistency)\u003cbr\u003eServings per Tin: Averages 5 cups of tea\u003cbr\u003eWater Temperature: 30ml of water at 80ºC\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Producer\u003cbr\u003e\u003c\/strong\u003eFounded in Kyoto in 1717, Ippodo Tea has spent more than three centuries dedicated to Japanese tea. Originally established as Omiya by Rihei Watanabe, the business later received the name Ippodo from Prince Yamashina in recognition of its commitment to preserving a singular standard of quality.\u003c\/p\u003e\n\u003cp\u003eToday, Ippodo remains family owned and is overseen by the sixth and seventh generations. Whilst internationally recognised for matcha, the producer's expertise extends across the full spectrum of Japanese tea, from sencha and gyokuro through to everyday household favourites such as Mugicha.\u003c\/p\u003e\n\u003cp\u003eFor more than 300 years, Ippodo has focused on sourcing, blending and evaluating teas that are approachable, enjoyable and capable of enriching daily life. This philosophy continues to guide the producer today, whether crafting exceptional ceremonial matcha or some of Japan's most respected leaf teas.\u003c\/p\u003e","brand":"Ippodo Tea","offers":[{"title":"Default Title","offer_id":45324671320294,"sku":"","price":69.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Ippodo_Tea_Ummon_no_Mukashi_Matcha20g_EHGS.jpg?v=1782274227"},{"product_id":"ippodo-tea-ikuyo-no-mukashi-matcha","title":"Matcha - Ikuyo No Mukashi","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIkuyo no Mukashi is a smooth and approachable usucha matcha from Kyoto tea house Ippodo. Within the producer's extensive matcha collection, it is recognised for its balanced sweetness, soft creaminess and easy drinkability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRather than leading with pronounced umami or deep vegetal intensity, Ikuyo no Mukashi favours roundness and approachability. This makes it particularly well suited to everyday preparation and contemporary matcha drinks where sweetness, texture and balance are equally important.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe powder is vibrant green with a mellow fragrance that hints at fresh cream, sweet grains and young greens. Whisked as usucha, it opens with gentle sweetness and a smooth, buttery texture. Notes of cream, light nuts and soft vegetation sit at the forefront, supported by a restrained umami character that remains present without dominating the cup.\u003c\/p\u003e\n\u003cp\u003eUnlike more savoury or intensely umami driven matcha, Ikuyo no Mukashi maintains an easygoing profile that many drinkers find immediately accessible. A touch of pleasant astringency provides structure and lift, preventing the sweetness from becoming flat whilst contributing to a clean finish.\u003c\/p\u003e\n\u003cp\u003eThis balance of sweetness, creaminess and freshness also makes Ikuyo no Mukashi particularly versatile. Whilst intended primarily for usucha, it performs well in contemporary preparations where a small amount of milk or sweetener is introduced. Strawberry matcha, honey sweetened matcha and lighter matcha lattes all benefit from its naturally rounded character.\u003c\/p\u003e\n\u003cp\u003eFor those seeking a matcha that prioritises approachability and drinkability over intensity, Ikuyo no Mukashi offers a thoughtful and highly enjoyable expression of Kyoto style usucha.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eWeight | 20g Box\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eOrigin | Kyoto prefecture, Japan\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest suited for\u003cbr\u003e\u003c\/strong\u003e• Usucha\u003cbr\u003e• Latte preparation with lighter milk application\u003cbr\u003e• Sweetened matcha drinks\u003cbr\u003e• Strawberry matcha\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnjoy with\u003c\/strong\u003e\u003cbr\u003e• Butter shortbread\u003cbr\u003e• Castella cake\u003cbr\u003e• Butter mochi\u003cbr\u003e• Fresh strawberries\u003cbr\u003e• Japanese milk bread\u003cbr\u003e• Dorayaki\u003cbr\u003e• Almond biscuits\u003cbr\u003e• Fresh pears or white peaches\u003c\/p\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" id=\"block-78eb42b2dd70a725a384\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1725333421490_502\"\u003e\n\u003cdiv class=\"sqs-html-content\" id=\"yui_3_17_2_1_1725333421490_501\"\u003e\n\u003cp class=\"\" id=\"yui_3_17_2_1_1725333421490_500\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003ePreparation Recommendations \u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eUsucha (Thin Tea)\u003cbr\u003eRecommended amount per cup: 2g (sift for a smoother, delicate consistency)\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eServings Per Tin: Averages 10 cups of tea\u003cbr\u003eWater Temperature: 60ml of water at 80ºC\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKoicha (Thick Tea)\u003cbr\u003eRecommended amount per cup: 4g (sift for a smoother, delicate consistency)\u003cbr\u003eServings per Tin: Averages 5 cups of tea\u003cbr\u003eWater Temperature: 30ml of water at 80ºC\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Producer\u003cbr\u003e\u003c\/strong\u003eFounded in Kyoto in 1717, Ippodo Tea has spent more than three centuries dedicated to Japanese tea. Originally established as Omiya by Rihei Watanabe, the business later received the name Ippodo from Prince Yamashina in recognition of its commitment to preserving a singular standard of quality.\u003c\/p\u003e\n\u003cp\u003eToday, Ippodo remains family owned and is overseen by the sixth and seventh generations. Whilst internationally recognised for matcha, the producer's expertise extends across the full spectrum of Japanese tea, from sencha and gyokuro through to everyday household favourites such as Mugicha.\u003c\/p\u003e\n\u003cp\u003eFor more than 300 years, Ippodo has focused on sourcing, blending and evaluating teas that are approachable, enjoyable and capable of enriching daily life. This philosophy continues to guide the producer today, whether crafting exceptional ceremonial matcha or some of Japan's most respected leaf teas.\u003c\/p\u003e","brand":"Ippodo Tea","offers":[{"title":"Default Title","offer_id":45382356402406,"sku":"","price":29.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Ippodo_Tea_Ikuyo_no_Mukashi_Matcha20g_EHGS.jpg?v=1782276388"},{"product_id":"marukyu-koyamaen-chigi-no-shiro-matcha","title":"Matcha - Chigi No Shiro","description":"\u003cp data-end=\"561\" data-start=\"363\"\u003eChigi no Shiro is a medium bodied ceremonial matcha from Marukyu Koyamaen, offering sweetness, clarity and soft structure\u003cstrong data-end=\"489\" data-start=\"363\"\u003e.\u003c\/strong\u003e It presents with a gentle sweet aroma and a bright, refreshing profile.\u003c\/p\u003e\n\u003cp data-end=\"881\" data-start=\"563\"\u003ePrepared as usucha, vegetal notes are soft and lively, supported by toasty umami depth. A gentle astringency and mild tartness appear toward the back of the palate, giving the tea lift and definition without sharpness. The texture is velvety and creamy, finishing with lingering sweetness and a composed green clarity.\u003c\/p\u003e\n\u003cp data-end=\"1289\" data-start=\"883\"\u003eThe name Chigi no Shiro was bestowed by Keikōin Shun, former Grand Priest of Ise Jingu (Ise Grand Shrine), to commemorate the relocation of the shrine and its enduring dedication to renewal within tradition. Inspired by the ornamental rafter ends extending from the shrine’s gables, the name reflects continuity, vitality and refinement — qualities expressed in the tea’s refreshing and evolving character.\u003c\/p\u003e\n\u003cp data-end=\"1474\" data-start=\"1291\"\u003eMarukyu Koyamaen, founded in 1704 and based in Uji, Kyoto, remains one of Japan’s most established tea houses with long standing ties to ceremonial blending and tea school traditions.\u003c\/p\u003e\n\u003cp data-start=\"1607\" data-end=\"1626\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1628\" data-end=\"1733\"\u003eUsucha preparation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1628\" data-end=\"1733\"\u003eMatcha latte preparation, best with moderate milk. Flavour and texture is enhanced with soy or oat milk\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSuggested preparation\u003cbr\u003e\u003c\/strong\u003eUsucha | 2g whisked with 60ml water at 80°C\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"1874\" data-end=\"2000\"\u003eOrigin | Uji, Kyoto Prefecture, Japan\u003cbr data-start=\"1911\" data-end=\"1914\"\u003eProducer | Marukyu Koyamaen\u003cbr data-start=\"1941\" data-end=\"1944\"\u003eStorage | Keep airtight and refrigerated after opening\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eMarukyu Koyamaen Best Before Date • Read (YY\/MM\/DD)\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Marukyu Koyamaen","offers":[{"title":"40g Tin","offer_id":45978735739110,"sku":"","price":53.0,"currency_code":"AUD","in_stock":false},{"title":"100g Bag","offer_id":45978735771878,"sku":"","price":100.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Marukyu_Koyamaen_Chigi_No_Shiro_Matcha40_d6443ff4-c392-44fd-88db-3b6d19acc73d.jpg?v=1733371391"},{"product_id":"marukyu-koyamaen-kinrin-matcha","title":"Matcha - Kinrin","description":"\u003cp data-start=\"338\" data-end=\"581\"\u003eKinrin is an introductory koicha grade matcha from Marukyu Koyamaen, one of Uji’s most established and respected tea houses. Positioned as a medium to full bodied thick tea, it offers brightness and structure within Marukyu’s koicha range.\u003c\/p\u003e\n\u003cp data-start=\"583\" data-end=\"899\"\u003ePrepared as koicha, Kinrin presents a creamy, full texture with prominent vegetal notes and a refreshingly bright character. Compared to Wako, it leans more expressive and floral, with subtle citrus like tartness reminiscent of yuzu. A gentle bitterness provides structure, while the finish remains smooth and clean.\u003c\/p\u003e\n\u003cp data-start=\"901\" data-end=\"1118\"\u003eThe dry powder carries bright, lightly acidic and floral aromas, alongside earthy sweetness reminiscent of green coffee beans. The profile is lively yet composed, with a clarity that lifts the depth typical of koicha.\u003c\/p\u003e\n\u003cp data-start=\"1120\" data-end=\"1343\"\u003eWith milk, Kinrin’s brightness becomes more pronounced. Plant based milks in particular enhance its floral and citrus leaning notes while softening bitterness, allowing its sweetness and vegetal structure to remain defined.\u003c\/p\u003e\n\u003cp data-start=\"1345\" data-end=\"1600\"\u003eMarukyu Koyamaen, founded in 1704 and based in Uji, Kyoto, is widely recognised for its long standing relationship with tea schools and its disciplined approach to cultivation and blending. The house remains one of Japan’s most prominent matcha producers.\u003c\/p\u003e\n\u003cp data-start=\"1607\" data-end=\"1626\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1628\" data-end=\"1733\"\u003eKoicha preparation\u003c\/li\u003e\n\u003cli data-start=\"1628\" data-end=\"1733\"\u003eUsucha preparation\u003c\/li\u003e\n\u003cli data-start=\"1628\" data-end=\"1733\"\u003eMatcha latte preparation, particularly with plant based milks\u003c\/li\u003e\n\u003cli data-start=\"1628\" data-end=\"1733\"\u003ePairs well with fresh fruits\u003c\/li\u003e\n\u003cli data-start=\"1628\" data-end=\"1733\"\u003eServe chilled with lighter desserts like yuzu cheesecake, strawberry or mango chiffon cakes\u003c\/li\u003e\n\u003cli data-start=\"1628\" data-end=\"1733\"\u003eMatcha affagato with tea based ice cream or fruity sorbets\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1740\" data-end=\"1765\"\u003e\u003cstrong\u003eSuggested preparation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1767\" data-end=\"1867\"\u003eKoicha | 3.5g to 4g with minimal water at 75 to 80°C\u003cbr data-start=\"1819\" data-end=\"1822\"\u003eUsucha | 2g whisked with 60ml water at 80°C\u003c\/p\u003e\n\u003cp data-start=\"1874\" data-end=\"2000\"\u003eOrigin | Uji, Kyoto Prefecture, Japan\u003cbr data-start=\"1911\" data-end=\"1914\"\u003eProducer | Marukyu Koyamaen\u003cbr data-start=\"1941\" data-end=\"1944\"\u003eStorage | Keep airtight and refrigerated after opening\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eMarukyu Koyamaen Best Before Date • Read (YY\/MM\/DD)\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Marukyu Koyamaen","offers":[{"title":"40g Tin","offer_id":45978734788838,"sku":"","price":78.0,"currency_code":"AUD","in_stock":false},{"title":"100g Bag","offer_id":45978734821606,"sku":"","price":150.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Marukyu_Koyamaen_Kinrin_Matcha40.jpg?v=1733371279"},{"product_id":"marukyu-koyamaen-unkaku-matcha","title":"Matcha - Unkaku","description":"\u003cp data-end=\"461\" data-start=\"262\"\u003eUnkaku is a koicha grade matcha from Marukyu Koyamaen. Positioned as a full bodied blend, it offers richness and complexity with a smooth, integrated profile.\u003c\/p\u003e\n\u003cp data-end=\"780\" data-start=\"463\"\u003ePrepared as koicha, Unkaku presents a creamy, nut forward texture reminiscent of nut butters, supported by gentle earthy sweetness similar to cacao. Vegetal notes are present but measured, contributing depth without overpowering the palate. The overall impression is rounded and cohesive, finishing smooth and steady.\u003c\/p\u003e\n\u003cp data-end=\"969\" data-start=\"782\"\u003eCompared to more umami driven koicha, Unkaku sits lower on the savoury scale, with minimal bitterness or astringency. Its balance leans toward creaminess and warmth rather than intensity.\u003c\/p\u003e\n\u003cp data-end=\"1154\" data-start=\"971\"\u003eMarukyu Koyamaen, founded in 1704 and based in Uji, Kyoto, remains one of Japan’s most established tea houses with long standing ties to tea school traditions and ceremonial blending.\u003c\/p\u003e\n\u003cp data-end=\"1626\" data-start=\"1607\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eKoicha preparation\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eUsucha preparation\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eMatcha latte preparation, holds structure with milk\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eServe as warm usucha with steamed dumplings or savoury snacks\u003c\/li\u003e\n\u003cli data-start=\"1628\" data-end=\"1733\"\u003ePairs well with shortbreads, madeleines, caneles, black sesame desserts\u003c\/li\u003e\n\u003cli data-start=\"1628\" data-end=\"1733\"\u003ePrepare as a thicker usucha for matcha affagato with fruit, vanilla or tea based ice creams\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1765\" data-start=\"1740\"\u003e\u003cstrong\u003eSuggested preparation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1867\" data-start=\"1767\"\u003eKoicha | 3.5g to 4g with minimal water at 75 to 80°C\u003cbr data-end=\"1822\" data-start=\"1819\"\u003eUsucha | 2g whisked with 60ml water at 80°C\u003c\/p\u003e\n\u003cp data-end=\"2000\" data-start=\"1874\"\u003eOrigin | Uji, Kyoto Prefecture, Japan\u003cbr data-end=\"1914\" data-start=\"1911\"\u003eProducer | Marukyu Koyamaen\u003cbr data-end=\"1944\" data-start=\"1941\"\u003eStorage | Keep airtight and refrigerated after opening\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eMarukyu Koyamaen Best Before Date • Read (YY\/MM\/DD)\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Marukyu Koyamaen","offers":[{"title":"40g Tin","offer_id":45985354514662,"sku":"","price":99.0,"currency_code":"AUD","in_stock":false},{"title":"100g Bag","offer_id":45985354547430,"sku":"","price":172.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Marukyu_Koyamaen_Unkaku_Matcha40.jpg?v=1733371192"},{"product_id":"kanbayashi-shunsho-matcha-zuiho","title":"Matcha - Zuiho","description":"\u003cp\u003eZuiho from Kanbayashi Shunsho is a medium to full bodied koicha with the rich aroma of toasted nuts and cacao. Zuiho starts strong with a good amount of umami combined with the rich, savoury vegetal forward flavours of dark leafy greens. Towards the end, it begins to mellow out and a bright, citrusy tartness shines through. \u003c\/p\u003e\n\u003cp\u003eEstablished for fifteen generations since the Eiroku era (around 1560), the Kanbayashi Shunsho story began when its first generation, Kamon no Jo Hisashige, moved to Uji from the Kanbayashi Township in Tanba and became heavily involved in the tea industry, playing an important role in production and distribution as the leading tea master in the Uji tea industry.  During the Edo period (1603-1867), he was bestowed the title “Gomotsu Ochashi,” or the highest rank of tea master, and principally performed the role of tea provider to the shogunate and various feudal lords. \u003c\/p\u003e\n\u003cp\u003eBut, with the changing of periods came a wind of change. The Meiji era marked a drastic upheaval for many tea masters, who were forced to change their business models as shogunate favoured tea master establishments to tea merchant establishments.  The Shunsho family adapted swiftly with the introduction of newly developed teas 'gyokuro' and 'sencha' , an absolute hit with tea lovers. And the company motto \"learning from the past for the future\" still holds true to this day. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eNot many can claim an ancestry linking back to Uji tea masters, but the Kanbayashi Shunsho family boasts of a legacy that spans 450 years, and have been purveyors of high quality teas for generations of tea lovers.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eRecommended amount per cup: 2g\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eServings Per Tin: Averages 20-22 cups of tea\u003cbr\u003eWater Temperature: 80-85ºC\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWeight | 40g \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eOrigin | Kyoto prefecture, Japan\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Kanbayashi Shunsho","offers":[{"title":"40g Tin","offer_id":45663638159590,"sku":"","price":59.0,"currency_code":"AUD","in_stock":false},{"title":"40g Box","offer_id":45663638192358,"sku":"","price":59.0,"currency_code":"AUD","in_stock":false},{"title":"100g Tin","offer_id":45815030907110,"sku":"","price":129.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Kanbayashi_Shunsho_Zuiho.jpg?v=1732683070"},{"product_id":"kanbayashi-shunsho-matcha-gokumukashi","title":"Matcha - Gokumukashi","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eGokumukashi means 'Mastering Matcha'. As the name suggests, this is the triump of the Kanbayashi Shunsho Usucha line and by far of one of the most intriguing matchas we've tasted. The aroma of this blend is journey that starts with the caramel sweetness of malted milk along with the refreshing brightness of green bamboo with hints of woody pine and finally the salinity of seaweed. With a full bodied and complex flavour profile, this is one of the silkiest matchas in mouth feel. The initial flavour is an intense rush of earthiness and savoury umami like wild mushrooms in cream. As it travels through the mouth, the vegetal notes are rich and deep akin to warm slow cooked vegetable broth and finally the floral fragrance and bright essence of pine shines at the very end. A delightful journey for the senses and a matcha to be savoured for all its beautiful nuances.\u003c\/p\u003e\n\u003cp\u003eEstablished for fifteen generations since the Eiroku era (around 1560), the Kanbayashi Shunsho story began when its first generation, Kamon no Jo Hisashige, moved to Uji from the Kanbayashi Township in Tanba and became heavily involved in the tea industry, playing an important role in production and distribution as the leading tea master in the Uji tea industry.  During the Edo period (1603-1867), he was bestowed the title “Gomotsu Ochashi,” or the highest rank of tea master, and principally performed the role of tea provider to the shogunate and various feudal lords. \u003c\/p\u003e\n\u003cp\u003eBut, with the changing of periods came a wind of change. The Meiji era marked a drastic upheaval for many tea masters, who were forced to change their business models as shogunate favoured tea master establishments to tea merchant establishments.  The Shunsho family adapted swiftly with the introduction of newly developed teas 'gyokuro' and 'sencha' , an absolute hit with tea lovers. And the company motto \"learning from the past for the future\" still holds true to this day. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eNot many can claim an ancestry linking back to Uji tea masters, but the Kanbayashi Shunsho family boasts of a legacy that spans 450 years, and have been purveyors of high quality teas for generations of tea lovers.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eRecommended amount per cup: 2g\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eServings Per Tin: Averages 20-22 cups of tea\u003cbr\u003eWater Temperature: 80-85ºC\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWeight | 40g \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eOrigin | Kyoto prefecture, Japan\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Kanbayashi Shunsho","offers":[{"title":"40g Tin","offer_id":45936649601254,"sku":"","price":75.0,"currency_code":"AUD","in_stock":false},{"title":"40g Box","offer_id":45936649634022,"sku":"","price":75.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Kanbayashi_Shunsho_Gokumukashi.jpg?v=1732683054"},{"product_id":"kanbayashi-shunsho-matcha-babamukashi","title":"Matcha - Babamukashi","description":"\u003cp\u003eBabamukashi by Kanbayashi Shunsho is a one of the oldest tea names and is steeped with history. The name was bestowed upon the Kanbayashi family by Tokugawa Ieyasu as he was fond of the 'Babacha' or Grandmother's tea made by the mother of the first generation Kanbayashi. In recognition for her skills, she was gifted a tea garden in Wakamori and the tea produced there was named Babamukashi.\u003c\/p\u003e\n\u003cp\u003eThIs koicha is the third highest blend in the Kabayashi Shunsho offering with the fresh powder reminds us of a sweet dessert with vanilla, malted milk and the fruity floral notes of strawberries. The powder is a bright and vibrant green and when blended as a koicha is a deep rich emerald green tone with the savoury salinity of fleur de sel. Babamukashi is rich and intense with full body and depth. It starts with the gentle tartness, fruity and floral flavours of young strawberries followed by the short spurt of bitterness from dark leafy greens (kale\/cavolo nero). As it rolls through, the mouthfeel is buttery and velvety and the intense vegetal notes take over. This lingers for quite awhile at the front of the mouth before the vanilla custard creaminess takes over for a soft, naturally sweet and clean ending. \u003c\/p\u003e\n\u003cp\u003eEstablished for fifteen generations since the Eiroku era (around 1560), the Kanbayashi Shunsho story began when its first generation, Kamon no Jo Hisashige, moved to Uji from the Kanbayashi Township in Tanba and became heavily involved in the tea industry, playing an important role in production and distribution as the leading tea master in the Uji tea industry.  During the Edo period (1603-1867), he was bestowed the title “Gomotsu Ochashi,” or the highest rank of tea master, and principally performed the role of tea provider to the shogunate and various feudal lords. \u003c\/p\u003e\n\u003cp\u003eBut, with the changing of periods came a wind of change. The Meiji era marked a drastic upheaval for many tea masters, who were forced to change their business models as shogunate favoured tea master establishments to tea merchant establishments.  The Shunsho family adapted swiftly with the introduction of newly developed teas 'gyokuro' and 'sencha' , an absolute hit with tea lovers. And the company motto \"learning from the past for the future\" still holds true to this day. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eNot many can claim an ancestry linking back to Uji tea masters, but the Kanbayashi Shunsho family boasts of a legacy that spans 450 years, and have been purveyors of high quality teas for generations of tea lovers.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eRecommended amount per cup: 2g\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eServings Per Tin: Averages 20-22 cups of tea\u003cbr\u003eWater Temperature: 80-85ºC\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWeight | 40g\u003cbr\u003eOrigin | Uji, Kyoto\u003c\/p\u003e","brand":"Kanbayashi Shunsho","offers":[{"title":"40g Tin","offer_id":45661707206886,"sku":"","price":95.0,"currency_code":"AUD","in_stock":false},{"title":"40g Box","offer_id":45661707239654,"sku":"","price":95.0,"currency_code":"AUD","in_stock":false},{"title":"100g Tin","offer_id":45661707272422,"sku":"","price":199.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Kanbayashi_Shunsho_Baba_Mukashi.jpg?v=1732678806"},{"product_id":"marukyu-koyamaen-eiju-matcha","title":"Matcha - Eiju","description":"\u003cp\u003e\u003cspan\u003eEiju is one of Marukyu Koyamaen’s highest koicha blends, prized for its refinement rather than intensity. The powdered aroma is clean and fresh, with the bright aroma of young spring greens. Once prepared, it opens gently, carrying a subtle warmth that is savoury and nutty.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAs koicha, Eiju is smooth, cohesive, and quietly luxurious. The texture is dense yet fluid, coating the palate without weight. Flavour unfolds in layers, starting mellow and creamy, moving through restrained umami and gentle nut like notes, then finishing with a natural, polished sweetness. There is no bitterness or sharp edge, and the aftertaste is long, clean, and composed.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePrepared as usucha, particularly at a slightly stronger ratio, Eiju shows a fresh bright vegetal clarity with a soft green lift. The body remains rounded and smooth, with a pleasant floral sweetness and excellent balance. It is refreshing rather than assertive, offering a composed, elegant cup that highlights purity and finesse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRecommended amount per cup: 2g\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eServings Per Tin: Averages 20-22 cups of tea\u003cbr\u003eWater Temperature: 80-85ºC\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWeight | 40g \u003cbr\u003eOrigin | Kyoto prefecture, Japan\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eMarukyu Koyamaen Best Before Date • Read (YY\/MM\/DD)\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Marukyu Koyamaen","offers":[{"title":"Default Title","offer_id":45826703032550,"sku":null,"price":109.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Marukyu_Koyamaen_Eiju.jpg?v=1743643456"},{"product_id":"ippodo-tea-kan-no-shiro","title":"Matcha - Kan No Shiro","description":"\u003cp\u003eKan No Shiro is a balanced and full flavoured usucha matcha from Kyoto tea house Ippodo. Sitting between lighter everyday blends and the producer's more concentrated offerings, it combines sweetness, umami and gentle bitterness in a way that feels composed and deeply satisfying.\u003c\/p\u003e\n\u003cp\u003eWithin Ippodo's matcha collection, Kan No Shiro is often appreciated for its balance. Rather than leaning heavily towards sweetness or savoury intensity, it brings together multiple aspects of high quality matcha in a harmonious and approachable cup.\u003c\/p\u003e\n\u003cp\u003eThe powder carries a warm fragrance of young greens, toasted cacao and fresh cream. Whisked as usucha, it opens with gentle sweetness and a smooth, velvety texture before revealing deeper vegetal notes and soft, steady umami. A light bitterness emerges towards the finish, providing lift and structure whilst keeping the cup clean and refreshing.\u003c\/p\u003e\n\u003cp\u003eThis interplay between sweetness, umami and bitterness gives Kan No Shiro a broader flavour profile than many softer usucha focused blends. The result is a matcha that feels substantial without becoming heavy, offering enough depth to hold attention whilst remaining approachable for everyday preparation.\u003c\/p\u003e\n\u003cp\u003eWhilst intended primarily for usucha, Kan No Shiro also performs well in lighter milk preparations. A restrained amount of milk allows its vegetal character, cocoa warmth and natural sweetness to remain visible rather than becoming overwhelmed.\u003c\/p\u003e\n\u003cp\u003eFor those seeking a matcha with greater depth than entry level usucha whilst remaining versatile and easy to enjoy, Kan No Shiro offers a rewarding middle ground within the Ippodo range.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eWeight | 20g Box\u003cbr\u003eOrigin | Kyoto prefecture, Japan\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePosition Within the Range\u003cbr\u003e\u003c\/strong\u003eCompared with Ikuyo no Mukashi, Kan No Shiro offers greater umami, deeper vegetal character and a more structured finish. Compared with Ippodo's higher usucha and koicha blends, it remains approachable and versatile for everyday enjoyment.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003cbr\u003e• Usucha\u003cbr\u003e• Matcha Latte - Light milk application\u003cbr\u003e• Experienced and developing matcha drinkers\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnjoy with\u003cbr\u003e\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlmond croissants\u003c\/li\u003e\n\u003cli\u003eButter cake\u003c\/li\u003e\n\u003cli\u003ePear tart\u003c\/li\u003e\n\u003cli\u003eFresh figs\u003c\/li\u003e\n\u003cli\u003eButter mochi\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHoney toast\u003c\/li\u003e\n\u003cli\u003eLightly sweetened red bean desserts\u003c\/li\u003e\n\u003cli\u003eRoasted chestnuts, pears and stone fruit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePreparation Recommendations \u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eUsucha (Thin Tea)\u003cbr\u003eRecommended amount per cup: 2g (sift for a smoother, delicate consistency)\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eServings Per Tin: Averages 10 cups of tea\u003cbr\u003eWater Temperature: 60ml of water at 80ºC\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKoicha (Thick Tea)\u003cbr\u003eRecommended amount per cup: 4g (sift for a smoother, delicate consistency)\u003cbr\u003eServings per Tin: Averages 5 cups of tea\u003cbr\u003eWater Temperature: 30ml of water at 80ºC\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Producer\u003cbr\u003e\u003c\/strong\u003eFounded in Kyoto in 1717, Ippodo Tea has spent more than three centuries dedicated to Japanese tea. Originally established as Omiya by Rihei Watanabe, the business later received the name Ippodo from Prince Yamashina in recognition of its commitment to preserving a singular standard of quality.\u003c\/p\u003e\n\u003cp\u003eToday, Ippodo remains family owned and is overseen by the sixth and seventh generations. Whilst internationally recognised for matcha, the producer's expertise extends across the full spectrum of Japanese tea, from sencha and gyokuro through to everyday household favourites such as Mugicha.\u003c\/p\u003e\n\u003cp\u003eFor more than 300 years, Ippodo has focused on sourcing, blending and evaluating teas that are approachable, enjoyable and capable of enriching daily life. This philosophy continues to guide the producer today, whether crafting exceptional ceremonial matcha or some of Japan's most respected leaf teas.\u003c\/p\u003e","brand":"Ippodo Tea","offers":[{"title":"Default Title","offer_id":46645745647846,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Ippodo_Tea_Kan_no_Shiro_Matcha20g_EHGS.jpg?v=1782276870"},{"product_id":"fukujuen-matcha-hisen","title":"Matcha - Hisen (Tea School Selection)","description":"\u003cp data-end=\"576\" data-start=\"366\"\u003eHisen is a ceremonial matcha created by Fukujuen to commemorate the succession of Sen Sōshitsu XVI (Zabōsai) as Grand Master of the Urasenke school, one of the principal traditions of Japanese tea ceremony.\u003c\/p\u003e\n\u003cp data-end=\"886\" data-start=\"578\"\u003eFounded in Kyoto in 1790, Fukujuen is one of Uji’s most respected tea houses, long associated with tea school traditions and formal ceremonial blending. Developed for usucha preparation, Hisen reflects the Urasenke philosophy of achieving presence and depth through balance and control rather than intensity.\u003c\/p\u003e\n\u003cp data-end=\"1123\" data-start=\"888\"\u003eThis is a rich, medium bodied ceremonial matcha with notable depth and mouthfeel. Umami forward and smooth, it delivers satisfying weight and structure without heaviness, carrying confidently both whisked and, where desired, with milk.\u003c\/p\u003e\n\u003cp data-end=\"1309\" data-start=\"1125\"\u003eThe dry powder opens with a distinctly savoury aroma reminiscent of soy glazed senbei wrapped in seaweed, followed by gentle sweetness recalling cacao, milk chocolate and soft vanilla.\u003c\/p\u003e\n\u003cp data-end=\"1730\" data-start=\"1311\"\u003ePrepared as usucha, Hisen presents with greater depth and presence than most medium bodied matcha. The flavour begins savoury and nut forward, then settles into a smooth, even texture with natural sweetness and no bitterness or astringency. Rather than tasting light or thin, the tea carries substantial mouthfeel and a rounded finish that lingers softly on the palate, giving the cup a complete and composed character.\u003c\/p\u003e\n\u003cp data-end=\"2019\" data-start=\"1732\"\u003eAs a latte, Hisen becomes creamy and nut forward, with softened umami and natural sweetness that integrates smoothly with milk while retaining its depth and structure. Its balanced concentration allows a smaller amount to deliver a full and satisfying result without dilution of flavour.\u003c\/p\u003e\n\u003cp data-end=\"2198\" data-start=\"2021\"\u003eWe selected Hisen for its blending mastery, a ceremonial matcha that delivers depth and presence through control, balance and refinement, consistent with its tea school origins.\u003c\/p\u003e\n\u003cp data-start=\"1507\" data-end=\"1859\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUsucha preparation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eMatcha Latte - best with a lighter milk ratio\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eWarm usucha served alongside berries and pistachio cookies and cakes\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003ePairs well with vanilla or almond based desserts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWeight | 20g Approx. 10 servings per 2g bowl\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eOrigin | Uji, Kyoto Prefecture, Japan\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003eSuggested preparation: 2g matcha | 60–70ml water | 75–80°C\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe Producer \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003eFukujuen’s story begins in 1790, when its founder, Iyemon Fukui, established a tea house in Kyoto dedicated to the art of Japanese tea. More than two centuries later, the company remains one of Japan’s most respected tea merchants, renowned for cultivating, blending and refining the teas of Uji, a region widely regarded as the birthplace of Japan’s highest quality tea traditions. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1201\" data-start=\"1062\"\u003eStill family operated today, Fukujuen continues to uphold Kyoto’s tea heritage through craftsmanship that bridges tradition and innovation.\u003c\/p\u003e\n\u003cp data-end=\"1503\" data-start=\"1206\"\u003eGuided by its founding philosophy of harmony and purity, every leaf is carefully nurtured, shade grown and stone milled to draw out sweetness, layered umami and aromatic depth. The result is a distinctly Kyoto style of tea making that values balance, elegance and refinement above intensity alone.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eStorage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"color: rgb(231, 127, 106);\"\u003eBest before dates on matcha are a guideline. When stored correctly kept airtight and refrigerated or frozen the tea maintains its quality well beyond this window. In our experience, it remains stable for up to 12 weeks. \u003cmeta charset=\"utf-8\"\u003e \u003ca style=\"color: rgb(231, 127, 106);\" title=\"Best Before Guidelines for Food\" href=\"https:\/\/easternhillgs.com\/pages\/gourmet-food\"\u003eRead about NSW Best Before Guidelines here\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Fukujuen","offers":[{"title":"Default Title","offer_id":46717572284646,"sku":null,"price":39.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Fukujuen_Matcha_Usucha_Hisen2.jpg?v=1767919129"},{"product_id":"fukujuen-matcha-eisho-no-mukashi","title":"Matcha - Eisho No Mukashi","description":"\u003cp data-end=\"770\" data-start=\"406\"\u003e\u003cmeta charset=\"utf-8\"\u003eEishō no Mukashi is a ceremonial grade Uji matcha crafted by Fukujuen, one of Kyoto’s most respected and enduring tea houses founded in 1790 and long associated with formal tea school traditions. Defined by composed depth and balance, it is produced with an emphasis on structure and restraint, suited to those seeking koicha with depth, umami, creaminess and natural sweetness.\u003c\/p\u003e\n\u003cp data-end=\"1256\" data-start=\"772\"\u003eEishō no Mukashi opens with rounded, settled umami that is dense yet measured, spreading evenly across the palate rather than striking sharply. Clean green notes of young spring leaves and steamed greens follow, accompanied by restrained warmth reminiscent of lightly toasted rice cracker and soft grain. The aroma carries subtle marine and forest impressions of dried seaweed, fresh wood and green pine. The texture is smooth and cohesive, with a softly creamy, satin like mouthfeel.\u003c\/p\u003e\n\u003cp data-end=\"1569\" data-start=\"1258\"\u003ePrepared as koicha, it reveals its full body and weight. The umami remains steady and integrated, sweetness deepens gently, and the structure holds through a long, composed finish. As usucha, it retains clarity and balance, offering brightness and lingering green sweetness while maintaining its grounded depth.\u003c\/p\u003e\n\u003cp data-end=\"1797\" data-start=\"1571\"\u003eWith milk, Eishō no Mukashi maintains its full bodied flavour. Umami and vegetal notes remain forward, becoming creamy and silky with a gentle lift of sweetness. Its structure allows it to carry milk without losing definition.\u003c\/p\u003e\n\u003cp data-end=\"1859\" data-start=\"1507\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUsucha preparation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eMatcha Latte - best with a lighter milk ratio\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eWarm usucha served alongside black sesame desserts, red bean pastries, buttery sablés, chocolate desserts\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003ePairs well with savoury rice cakes or onigiri, steamed dumplings, tofu based dishes and grilled vegetables\u003c\/li\u003e\n\u003cli\u003eSnack with nuts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWeight | 20g Approx. 10 servings per 2g bowl\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eOrigin | Uji, Kyoto Prefecture, Japan\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003eSuggested preparation: 2g matcha | 60–70ml water | 75–80°C\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe Producer \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003eFukujuen’s story begins in 1790, when its founder, Iyemon Fukui, established a tea house in Kyoto dedicated to the art of Japanese tea. More than two centuries later, the company remains one of Japan’s most respected tea merchants, renowned for cultivating, blending and refining the teas of Uji, a region widely regarded as the birthplace of Japan’s highest quality tea traditions. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1201\" data-start=\"1062\"\u003eStill family operated today, Fukujuen continues to uphold Kyoto’s tea heritage through craftsmanship that bridges tradition and innovation.\u003c\/p\u003e\n\u003cp data-end=\"1503\" data-start=\"1206\"\u003eGuided by its founding philosophy of harmony and purity, every leaf is carefully nurtured, shade grown and stone milled to draw out sweetness, layered umami and aromatic depth. The result is a distinctly Kyoto style of tea making that values balance, elegance and refinement above intensity alone. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eStorage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"color: rgb(231, 127, 106);\"\u003eBest before dates on matcha are a guideline. When stored correctly kept airtight and refrigerated or frozen the tea maintains its quality well beyond this window. In our experience, it remains stable for up to 8 weeks. \u003cmeta charset=\"utf-8\"\u003e \u003ca href=\"https:\/\/easternhillgs.com\/pages\/gourmet-food\" title=\"Best Before Guidelines for Food\" style=\"color: rgb(231, 127, 106);\"\u003eRead about NSW Best Before Guidelines here\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Fukujuen","offers":[{"title":"Default Title","offer_id":46841756025062,"sku":null,"price":36.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Fukujuen_Matcha_Eisho_No_Mukashi.jpg?v=1762574700"},{"product_id":"aoi-seicha-matcha-tsukumo-no-shiro","title":"Matcha - Tsukumo no Shiro","description":"\u003cp data-end=\"1060\" data-start=\"654\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eTsukumo no Shiro is a ceremonial grade matcha crafted by AOI Seicha in Nishio, Aichi Prefecture, one of Japan’s principal matcha growing regions. It marks the starting point of AOI Seicha’s 2025 ceremonial lineup and sits as the usucha counterpart to Yaeyama, continuing the house’s structured progression of blends from previous years.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"714\" data-end=\"1072\"\u003eBlended for those new to matcha or for those who prefer a medium bodied, gently vegetal style, Tsukumo no Shiro performs beautifully whisked as usucha or prepared with milk. The profile is approachable, offering natural sweetness and a clean, refreshing finish that makes it an easy entry into daily ceremonial matcha without sacrificing depth or refinement.\u003c\/p\u003e\n\u003cp data-start=\"1074\" data-end=\"1366\"\u003eThe powder is a soft, clear green with a deep umami fragrance, layered with notes reminiscent of toasted soy glazed rice cracker and dark chocolate confectionery. The aroma sits comfortably between savoury and delicately sweet, giving the cup a calm, balanced character rather than intensity.\u003c\/p\u003e\n\u003cp data-start=\"1368\" data-end=\"1607\"\u003eWhisked as usucha, it opens with pure umami and bright vegetal clarity. A gentle sweetness develops through the mid palate, creating a smooth, rounded finish with no sharp edges. The overall impression is clean, steady and quietly refined.\u003c\/p\u003e\n\u003cp data-start=\"777\" data-end=\"920\"\u003eWith milk, Tsukumo no Shiro becomes a harmonious latte. Best prepared with moderate milk to preserve its vegetal clarity and natural sweetness. The colour holds beautifully and a soft green melon note emerges, lending the cup a light sweetness and freshness. Balanced and versatile, it is well suited to those beginning their matcha journey and to daily drinkers seeking a ceremonial matcha that performs equally well whisked traditionally or with milk.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDaily usucha\u003c\/li\u003e\n\u003cli\u003eMatcha latte preparation, best with moderate milk to preserve vegetal clarity\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIced usucha over chilled water, coconut water and  apple or green grape juice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWeight | 30g Approx. 15 servings per 2g bowl\u003cbr\u003eOrigin | Nishio, Aichi Prefecture, Japan\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003eSuggested preparation: 2g matcha | 60–70ml water | 75–80°C\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eStorage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Producer\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eAOI Seicha traces its roots to Nishio, Aichi Prefecture, one of Japan's most important matcha producing regions. Tea cultivation in Nishio dates back more than 800 years, while the company's founding family, the Honda family, carries a lineage associated with the Tachi Aoi crest, a symbol closely connected to the hollyhock crest of the Tokugawa shogunate and the samurai traditions of the Mikawa region.\u003c\/p\u003e\n\u003cp\u003eAOI's modern tea business began in 1912 during the early Taisho period, when Yasutaro Honda established tea cultivation under Shunkoen Tea Factory. Drawing upon both the tea heritage of Nishio and generations of Honda family stewardship, AOI Seicha developed into one of the region's most respected matcha specialists. In 1955, the company won the Tencha division at the National Tea Competition, helping cement its standing within Japan's tea industry.\u003c\/p\u003e\n\u003cp\u003eToday, AOI Seicha continues to work with highly regarded growers and competition recognised tea farmers across Japan, refining matcha intended for both traditional tea preparation and contemporary appreciation worldwide. Its teas reflect the qualities for which Nishio has become renowned: sweetness, depth, balance and exceptional performance in both usucha and okōicha.\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"Default Title","offer_id":47517372842214,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/AOI_Seicha_Tsukumo_no_Shiro_c62d52b9-8dec-4cfd-84ca-6f42a38f8e43.jpg?v=1770530175"},{"product_id":"aoi-seicha-matcha-miyo-no-shiro","title":"Matcha - Miyo no Shiro","description":"\u003cp data-start=\"462\" data-end=\"773\"\u003eMiyo no Shiro is a ceremonial grade matcha crafted by AOI Seicha in Nishio, Aichi Prefecture, one of Japan’s principal matcha growing regions\u003cstrong data-start=\"462\" data-end=\"608\"\u003e.\u003c\/strong\u003e Introduced as part of AOI Seicha’s 2025 ceremonial lineup, it sits at a grade comparable to Shoju no Shiro and offers a fuller bodied profile than Tsukumo no Shiro.\u003c\/p\u003e\n\u003cp data-start=\"775\" data-end=\"998\"\u003eIf you are looking for a matcha to start with from the AOI Seicha range that is an all rounder for different applications, Miyo no Shiro is a strong starting point before moving further up the ranks of AOI’s 2025 portfolio.\u003c\/p\u003e\n\u003cp data-start=\"1000\" data-end=\"1245\"\u003eThe powder is a vivid, bright green. On the nose, warm toasted senbei rice cracker notes are balanced by the clean green lift of fresh spring vegetables, creating an inviting, umami rich aroma.\u003c\/p\u003e\n\u003cp data-start=\"1247\" data-end=\"1644\"\u003eAs usucha, it is decidedly savoury and vegetal forward. The first sip opens with a strong umami presence that settles into a rounded, almost broth like moreish depth. A gentle natural sweetness follows through the mid to back palate, creating a smooth and steady finish. The texture is fuller and more enveloping than the lighter counterpart Tsukumo no Shiro.\u003c\/p\u003e\n\u003cp data-start=\"1646\" data-end=\"1990\"\u003eWith milk, the vegetal character holds beautifully. It tolerates a fuller milk pour while maintaining structure and savoury presence. A soft soy like nuttiness comes forward, creating a warm, balanced latte where the green notes remain present without being overpowering. Comforting and smooth, Miyo no Shiro works beautifully both whisked and with milk, a good start point before heading up the ranks of AOI’s 2025 portfolio.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDaily usucha\u003c\/li\u003e\n\u003cli\u003eMatcha latte preparation, holds structure with milk\u003c\/li\u003e\n\u003cli\u003eMatcha affagato - thicker usucha preparation poured over vanilla, strawberry or black sesame ice cream\u003c\/li\u003e\n\u003cli\u003ePairs well with savoury rice meals - fried rice, glutinous rice wrapped in lotus leaf, rice bowls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWeight | 30g Approx. 15 servings per 2g bowl\u003cbr\u003eOrigin | Nishio, Aichi Prefecture, Japan\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003eSuggested preparation: 2g matcha | 60–70ml water | 75–80°C\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Producer\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eAOI Seicha traces its roots to Nishio, Aichi Prefecture, one of Japan's most important matcha producing regions. Tea cultivation in Nishio dates back more than 800 years, while the company's founding family, the Honda family, carries a lineage associated with the Tachi Aoi crest, a symbol closely connected to the hollyhock crest of the Tokugawa shogunate and the samurai traditions of the Mikawa region.\u003c\/p\u003e\n\u003cp\u003eAOI's modern tea business began in 1912 during the early Taisho period, when Yasutaro Honda established tea cultivation under Shunkoen Tea Factory. Drawing upon both the tea heritage of Nishio and generations of Honda family stewardship, AOI Seicha developed into one of the region's most respected matcha specialists. In 1955, the company won the Tencha division at the National Tea Competition, helping cement its standing within Japan's tea industry.\u003c\/p\u003e\n\u003cp\u003eToday, AOI Seicha continues to work with highly regarded growers and competition recognised tea farmers across Japan, refining matcha intended for both traditional tea preparation and contemporary appreciation worldwide. Its teas reflect the qualities for which Nishio has become renowned: sweetness, depth, balance and exceptional performance in both usucha and okōicha.\u003c\/p\u003e\n\u003cp\u003eStorage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan style=\"color: #e77f6a;\"\u003eBest before dates on matcha are a guideline. When stored correctly kept airtight and refrigerated or frozen the tea maintains its quality well beyond this window. In our experience, it remains stable for up to 12 weeks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan style=\"color: #e77f6a;\"\u003e\u003ca style=\"color: #e77f6a;\" title=\"Best Before Guidelines for Food\" href=\"https:\/\/easternhillgs.com\/pages\/gourmet-food\"\u003eRead about NSW Best Before Guidelines here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"Default Title","offer_id":47517094084838,"sku":null,"price":29.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/AOI_Seicha_Ceremonial_Matcha_Miyo_no_Shiro.jpg?v=1776090736"},{"product_id":"aoi-seicha-matcha-nishi-no-mori","title":"Matcha - Nishi No Mori","description":"\u003cp data-end=\"586\" data-start=\"221\"\u003eNishi no Mori is a ceremonial grade matcha crafted by AOI Seicha in Nishio, Aichi Prefecture, one of Japan’s principal matcha growing regions. Sitting at the top of AOI Seicha’s usucha offerings within the newly introduced 2025 ceremonial lineup and comparable in level to Aoi no Homare, it represents one of the most refined and expressive blends in the range.\u003c\/p\u003e\n\u003cp data-end=\"1008\" data-start=\"588\"\u003eNishi no Mori is an exceptional usucha for those drawn to brightness and aromatic clarity. With exceptionally crisp fruit driven notes, this floral, sweet and refreshing profile is rare in matcha and a standout this season for its impeccable refinement. The powder is a luminous, vivid green, with an aroma that recalls fresh young greens, lightly grilled rice cracker and the gentle sweetness of chilled Japanese melon.\u003c\/p\u003e\n\u003cp data-end=\"1456\" data-start=\"1010\"\u003eAs usucha, it is exceptionally refined. The first sip opens with natural sweetness and a soft floral lift, followed by an extraordinarily bright green vegetal clarity. The flavour is refreshing and almost juicy, reminiscent of melon, muscat grapes and tender spring greens. The texture is silky and seamless with no bitterness, finishing with a clean lingering sweetness. This is a connoisseur’s usucha, elegant and an absolute pleasure to drink.\u003c\/p\u003e\n\u003cp data-end=\"1782\" data-start=\"1458\"\u003eWith milk, Nishi no Mori performs best with restraint. A small splash is sufficient to preserve its floral brightness and natural sweetness, allowing a delicate melon milk character to emerge without dulling its clarity. It is not a blend designed for heavy milk, but for those who enjoy a lighter, refined latte expression.\u003c\/p\u003e\n\u003cp data-end=\"1782\" data-start=\"1458\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eDaily usucha\u003c\/li\u003e\n\u003cli\u003eMatcha latte preparation, best with a light milk ratio\u003c\/li\u003e\n\u003cli\u003eMatcha gelée topped with fresh fruits such as nectarines, grapes or peaches\u003c\/li\u003e\n\u003cli\u003eServed with fruit based desserts to enhance the fruit and floral notes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWeight | 30g Approx. 15 servings per 2g bowl\u003cbr\u003eOrigin | Nishio, Aichi Prefecture, Japan\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003eSuggested preparation: 2g matcha | 60–70ml water | 75–80°C\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Producer\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eAOI Seicha traces its roots to Nishio, Aichi Prefecture, one of Japan's most important matcha producing regions. Tea cultivation in Nishio dates back more than 800 years, while the company's founding family, the Honda family, carries a lineage associated with the Tachi Aoi crest, a symbol closely connected to the hollyhock crest of the Tokugawa shogunate and the samurai traditions of the Mikawa region.\u003c\/p\u003e\n\u003cp\u003eAOI's modern tea business began in 1912 during the early Taisho period, when Yasutaro Honda established tea cultivation under Shunkoen Tea Factory. Drawing upon both the tea heritage of Nishio and generations of Honda family stewardship, AOI Seicha developed into one of the region's most respected matcha specialists. In 1955, the company won the Tencha division at the National Tea Competition, helping cement its standing within Japan's tea industry.\u003c\/p\u003e\n\u003cp\u003eToday, AOI Seicha continues to work with highly regarded growers and competition recognised tea farmers across Japan, refining matcha intended for both traditional tea preparation and contemporary appreciation worldwide. Its teas reflect the qualities for which Nishio has become renowned: sweetness, depth, balance and exceptional performance in both usucha and okōicha.\u003c\/p\u003e\n\u003cp\u003eStorage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #e77f6a;\"\u003eBest before dates on matcha are a guideline. When stored correctly kept airtight and refrigerated or frozen the tea maintains its quality well beyond this window. In our experience, it remains stable for up to 12 weeks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #e77f6a;\"\u003e\u003ca style=\"color: #e77f6a;\" title=\"Best Before Guidelines for Food\" href=\"https:\/\/easternhillgs.com\/pages\/gourmet-food\"\u003eRead about NSW Best Before Guidelines here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"Default Title","offer_id":47517360455910,"sku":null,"price":36.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/AOI_Seicha_Nishi_no_Mori_Matcha.jpg?v=1763108278"},{"product_id":"aoi-seicha-matcha-kiju-no-mukashi","title":"Matcha - Kiju no Mukashi","description":"\u003cp\u003eKijū no Mukashi is a ceremonial grade matcha crafted by AOI Seicha in Nishio, Aichi Prefecture, one of Japan's principal matcha growing regions. Positioned among the upper tier of AOI Seicha's okōicha offerings within the new 2025 ceremonial lineup and comparable in standing to Mugenzo, it is a composed, full bodied expression designed for thick tea whilst remaining beautifully balanced as usucha.\u003c\/p\u003e\n\u003cp\u003eIdeal for those beginning to explore okōicha or seeking a structured yet approachable thick tea, Kijū no Mukashi offers depth, sweetness and umami in a poised, refined form. It reflects AOI Seicha's enduring philosophy that great matcha should not only possess complexity, but also clarity and ease of enjoyment.\u003c\/p\u003e\n\u003cp\u003eThe powder is a vibrant jewel toned green, fine and smooth with a warm toasted fragrance reminiscent of lightly grilled mochi, fresh mizuna and the clean sweetness of young greens. A gentle green lift in the aroma recalls snow pea and crisp Japanese mustard leaves. The character is distinctly umami forward yet bright.\u003c\/p\u003e\n\u003cp\u003eWhisked as usucha, it shows beautiful clarity for a deeper matcha. The first sip opens with a gentle savoury note before moving into balanced sweetness and soft floral tones reminiscent of young sakura leaf or pea blossom. Full bodied yet bright, it carries refreshing vegetal depth that lingers smoothly on the palate. The umami is present but never intrusive, giving the profile an elegant sweetness and composed green finish.\u003c\/p\u003e\n\u003cp\u003ePrepared as okōicha, Kijū no Mukashi becomes dense, smooth and richly layered. Sweetness concentrates into syrupy green depth, with toasted mochi warmth becoming more pronounced. Floral tones and rich vegetal character deepen into notes of steamed young greens. The result is a velvety, full bodied thick tea that remains clear, bright and remarkably well balanced for its weight.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhilst Miou and Shiou pursue increasing levels of refinement and rarity, Kijū no Mukashi stands apart for its accessibility without compromise. It captures what many seek in quality okōicha: delivering richness and concentration whilst remaining smooth, sweet and easy to appreciate. For those curious about thick tea, it offers a solid starting point. For experienced drinkers, it provides a deeply satisfying everyday koicha with enough depth and complexity to remain engaging without becoming overly intense.\u003c\/p\u003e\n\u003cp\u003eWith milk, Kijū no Mukashi maintains structure and depth. It tolerates a fuller milk ratio than lighter blends, delivering a classic ceremonial grade latte profile where natural sweetness and green tones remain present without heaviness.\u003c\/p\u003e\n\u003cp data-start=\"1437\" data-end=\"1456\"\u003e\u003cstrong data-start=\"1437\" data-end=\"1456\"\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1457\" data-end=\"1513\"\u003e\n\u003cli data-section-id=\"4ot8qq\" data-start=\"1457\" data-end=\"1466\"\u003eOkōicha\u003c\/li\u003e\n\u003cli data-section-id=\"1rmfltt\" data-start=\"1467\" data-end=\"1480\"\u003eRich usucha\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eMatcha latte preparation, holds structure with milk\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMatcha affagato - thick koicha over vanilla bean or hojicha gelato\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1515\" data-end=\"1539\"\u003e\u003cstrong data-start=\"1515\" data-end=\"1539\"\u003eRecommended pairings\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1515\" data-end=\"1539\"\u003eWarm usucha served alongside black sesame or red bean tang yuan (glutinous rice balls)\u003c\/li\u003e\n\u003cli data-section-id=\"ltqtdp\" data-start=\"1540\" data-end=\"1571\"\u003e\n\u003cmeta charset=\"utf-8\"\u003ePlain scones with cream and jam\u003c\/li\u003e\n\u003cli data-section-id=\"ltqtdp\" data-start=\"1540\" data-end=\"1571\"\u003eDorayaki or red bean buns when available\u003c\/li\u003e\n\u003cli data-section-id=\"ltqtdp\" data-start=\"1540\" data-end=\"1571\"\u003eOnigiri filled with salmon, kombu or ume\u003c\/li\u003e\n\u003cli data-section-id=\"ltqtdp\" data-start=\"1540\" data-end=\"1571\"\u003eTamago sando\u003c\/li\u003e\n\u003cli data-section-id=\"ltqtdp\" data-start=\"1540\" data-end=\"1571\"\u003eSteamed prawn, vegetable or pork and chive dumplings served with minimal dipping sauce\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ltqtdp\" data-start=\"1540\" data-end=\"1571\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eCold zaru soba with a light dipping sauce\u003c\/li\u003e\n\u003cli data-section-id=\"1artx38\" data-start=\"1555\" data-end=\"1588\"\u003e\n\u003cp\u003eOnigiri\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWeight | 30g Approx. 15 servings per 2g bowl\u003cbr\u003eOrigin | Nishio, Aichi Prefecture, Japan\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003eSuggested preparation: 2g matcha | 60–70ml water | 75–80°C\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Producer\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eAOI Seicha traces its roots to Nishio, Aichi Prefecture, one of Japan's most important matcha producing regions. Tea cultivation in Nishio dates back more than 800 years, while the company's founding family, the Honda family, carries a lineage associated with the Tachi Aoi crest, a symbol closely connected to the hollyhock crest of the Tokugawa shogunate and the samurai traditions of the Mikawa region.\u003c\/p\u003e\n\u003cp\u003eAOI's modern tea business began in 1912 during the early Taisho period, when Yasutaro Honda established tea cultivation under Shunkoen Tea Factory. Drawing upon both the tea heritage of Nishio and generations of Honda family stewardship, AOI Seicha developed into one of the region's most respected matcha specialists. In 1955, the company won the Tencha division at the National Tea Competition, helping cement its standing within Japan's tea industry.\u003c\/p\u003e\n\u003cp\u003eToday, AOI Seicha continues to work with highly regarded growers and competition recognised tea farmers across Japan, refining matcha intended for both traditional tea preparation and contemporary appreciation worldwide. Its teas reflect the qualities for which Nishio has become renowned: sweetness, depth, balance and exceptional performance in both usucha and okōicha.\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStorage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"color: rgb(231, 127, 106);\"\u003eBest before dates on matcha are a guideline. When stored correctly kept airtight and refrigerated or frozen the tea maintains its quality well beyond this window. In our experience, it remains stable for up to 12 weeks. \u003cmeta charset=\"utf-8\"\u003e \u003ca href=\"https:\/\/easternhillgs.com\/pages\/gourmet-food\" title=\"Best Before Guidelines for Food\" style=\"color: rgb(231, 127, 106);\"\u003eRead about NSW Best Before Guidelines here\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"Default Title","offer_id":47517105914086,"sku":null,"price":55.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/AOI_Seicha_Matcha_Kiju_no_Mukashi_cd3e6633-4322-4e6a-b9cc-12b9fc99b69f.jpg?v=1776089133"},{"product_id":"aoi-seicha-matcha-shiou","title":"Matcha - Shiou (Master Blend - Limited Release)","description":"\u003cp\u003eShiou is the highest tier matcha within AOI Seicha's 2025 ceremonial collection. Crafted in Nishio, Aichi Prefecture, one of Japan's most historically significant matcha producing regions, it represents the culmination of AOI Seicha's long established blending and finishing expertise.\u003c\/p\u003e\n\u003cp\u003eAt the core of Shiou is exceptional competition grade tencha cultivated by the Kikuoka family in Kyoto, growers recognised for repeated success at national tea competitions across multiple generations. Harvested only once annually and produced in extremely limited quantities, this tencha is drawn from a small scale operation focused on quality rather than volume. As a result, only a limited allocation is made available each year, with much of the harvest reserved for long standing domestic relationships and specialist use.\u003c\/p\u003e\n\u003cp\u003eWhilst extraordinary leaf material forms the foundation of Shiou, it is AOI Seicha's blending expertise that elevates it into the realm of true master blends. The finest matcha is not defined by intensity alone, but by harmony. Sweetness must support umami. Floral notes should lift rather than dominate. Vegetal character must remain vibrant without becoming forceful. Texture should feel effortless, even in thick preparation.\u003c\/p\u003e\n\u003cp\u003eShiou exemplifies this philosophy. Rather than presenting a single defining note, its character unfolds gradually and with remarkable composure. Each sip reveals another facet of the tea. Sweetness gives way to fresh vegetal brightness, followed by layers of soft florals, gentle nuttiness and profound umami. No element overwhelms another. Instead, they move together seamlessly, creating a complete and deeply satisfying experience. \u003c\/p\u003e\n\u003cp\u003eThe aroma is immediately expressive, revealing notes of pineapple, melon and delicate florals carried on a deep umami fragrance.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eKoicha preparation demands a particular level of refinement. At this concentration, sweetness, umami and texture must remain composed, allowing the tea's complexity to unfold without bitterness or imbalance. Shiou rises effortlessly to this challenge. It is within this demanding style of preparation that the skill of both grower and blender becomes most apparent.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePrepared as okōicha, Shiou is remarkably smooth and evenly poised. The first impression is buttery and comforting, followed by bright vegetal notes that remain fresh from start to finish. Sweetness is natural and seamlessly integrated, supported by warm nuttiness and a gentle floral lift. There is no trace of astringency or bitterness. Instead, the tea unfurls slowly across the palate, revealing its layered nuances over time.\u003c\/p\u003e\n\u003cp\u003eVegetal notes lean towards snow pea, pea shoots and young spinach rather than darker leafy greens, lending Shiou a sense of brightness and precision even in thick preparation. The mouthfeel is velvety and composed, leaving a smooth, lingering finish that endures long after the final sip.\u003c\/p\u003e\n\u003cp\u003eIt is this balance, progression and refinement that distinguish Shiou as a master blend. Produced in limited quantities from exceptional competition recognised tencha and shaped by AOI Seicha's decades of experience, it stands among the most complete koicha grade matcha available within the producer's range.\u003c\/p\u003e\n\u003cp\u003eAs usucha, Shiou retains elegance and depth, though its true character is best experienced in thick preparation. With milk, it should be approached cautiously. A minimal splash may be explored sparingly, though it is not intended for full latte style preparation.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"487\" data-end=\"506\"\u003e\u003cstrong data-start=\"487\" data-end=\"506\"\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"507\" data-end=\"566\"\u003e\n\u003cli data-section-id=\"4ot8qq\" data-start=\"507\" data-end=\"516\"\u003eOkōicha\u003c\/li\u003e\n\u003cli data-section-id=\"1vq9mfa\" data-start=\"517\" data-end=\"533\"\u003eRefined usucha\u003c\/li\u003e\n\u003cli data-section-id=\"utt5px\" data-start=\"534\" data-end=\"566\"\u003eMinimal milk applications only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"568\" data-end=\"592\"\u003e\u003cstrong data-start=\"568\" data-end=\"592\"\u003eRecommended pairings\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"593\" data-end=\"998\"\u003e\n\u003cli data-section-id=\"ue62pw\" data-start=\"593\" data-end=\"635\"\u003eFresh strawberries or ripe white peaches\u003c\/li\u003e\n\u003cli data-section-id=\"1cj9ia5\" data-start=\"636\" data-end=\"684\"\u003eFresh figs with ricotta and a drizzle of honey\u003c\/li\u003e\n\u003cli data-section-id=\"159d31q\" data-start=\"685\" data-end=\"729\"\u003eVanilla bean shortbread or butter biscuits\u003c\/li\u003e\n\u003cli data-section-id=\"y86xtc\" data-start=\"730\" data-end=\"781\"\u003eAlmond croissants or plain croissants served warm\u003c\/li\u003e\n\u003cli data-section-id=\"y6k3v1\" data-start=\"782\" data-end=\"833\"\u003eBaked cheesecake with a lightly sweetened filling\u003c\/li\u003e\n\u003cli data-section-id=\"1bvqbdb\" data-start=\"834\" data-end=\"892\"\u003eA small piece of white chocolate with roasted pistachios\u003c\/li\u003e\n\u003cli data-section-id=\"swou4w\" data-start=\"893\" data-end=\"948\"\u003eSoft scrambled eggs on sourdough with cultured butter\u003c\/li\u003e\n\u003cli data-section-id=\"1x25ra7\" data-start=\"949\" data-end=\"998\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eDelicate steamed seafood such as scallop or white fish with citrus\u003c\/li\u003e\n\u003cli data-section-id=\"1x25ra7\" data-start=\"949\" data-end=\"998\"\u003eSavoury rice dumplings or delicate steamed dumplings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWeight | 30g Approx. 15 servings per 2g bowl\u003cbr\u003eOrigin | Nishio, Aichi Prefecture, Japan\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003eSuggested preparation: 2g matcha | 60–70ml water | 75–80°C\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Producer\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eAOI Seicha traces its roots to Nishio, Aichi Prefecture, one of Japan's most important matcha producing regions. Tea cultivation in Nishio dates back more than 800 years, while the company's founding family, the Honda family, carries a lineage associated with the Tachi Aoi crest, a symbol closely connected to the hollyhock crest of the Tokugawa shogunate and the samurai traditions of the Mikawa region.\u003c\/p\u003e\n\u003cp\u003eAOI's modern tea business began in 1912 during the early Taisho period, when Yasutaro Honda established tea cultivation under Shunkoen Tea Factory. Drawing upon both the tea heritage of Nishio and generations of Honda family stewardship, AOI Seicha developed into one of the region's most respected matcha specialists. In 1955, the company won the Tencha division at the National Tea Competition, helping cement its standing within Japan's tea industry.\u003c\/p\u003e\n\u003cp\u003eToday, AOI Seicha continues to work with highly regarded growers and competition recognised tea farmers across Japan, refining matcha intended for both traditional tea preparation and contemporary appreciation worldwide. Its teas reflect the qualities for which Nishio has become renowned: sweetness, depth, balance and exceptional performance in both usucha and okōicha.\u003c\/p\u003e\n\u003cp\u003eStorage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.\u003cbr\u003e\u003cspan\u003ePlease Note • Price does not include whisk \u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"color: rgb(231, 127, 106);\"\u003eBest before dates on matcha are a guideline. When stored correctly kept airtight and refrigerated or frozen the tea maintains its quality well beyond this window. In our experience, it remains stable for up to 12 weeks. \u003cmeta charset=\"utf-8\"\u003e \u003ca style=\"color: rgb(231, 127, 106);\" title=\"Best Before Guidelines for Food\" href=\"https:\/\/easternhillgs.com\/pages\/gourmet-food\"\u003eRead about NSW Best Before Guidelines here\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"Default Title","offer_id":47232661160166,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/AOI_Seicha_Matcha_Shiou_4010832d-b406-44a5-b672-54b723a0ec6a.jpg?v=1767164608"},{"product_id":"aoi-seicha-matcha-miou","title":"Matcha - Miou (Master Blend - Limited Release)","description":"\u003cp\u003eMiou is a pinnacle ceremonial grade matcha crafted by AOI Seicha in Nishio, Aichi Prefecture, one of Japan's principal matcha growing regions. Sitting just below Shiou within AOI Seicha's highest ceremonial offerings for 2025, it is crafted primarily for okōicha and represents one of the most refined thick tea expressions in the range.\u003c\/p\u003e\n\u003cp\u003eAs with AOI Seicha's finest matcha, Miou is defined not by a single dominant characteristic but by its balance. Sweetness, umami, vegetal depth and subtle aromatics are carefully composed so that each element supports the next. This harmony is the hallmark of a master blend, reflecting AOI Seicha's decades of expertise in selecting, blending and finishing matcha intended for elevated tea preparation.\u003c\/p\u003e\n\u003cp\u003eDesigned for koicha, Miou balances depth, warmth and clarity, offering a composed and deeply satisfying thick tea experience.\u003c\/p\u003e\n\u003cp\u003eThe powder is an exceptionally vibrant green with a sweet, comforting fragrance. Notes of cocoa and lightly toasted rice cracker feel warm rather than heavy, creating an immediate sense of calm in the aroma.\u003c\/p\u003e\n\u003cp\u003eKoicha preparation demands a particular level of refinement. At this concentration, balance becomes paramount. Sweetness, umami and texture must remain composed, allowing the tea's complexity to unfold without bitterness or imbalance. Miou meets this expectation with remarkable poise, revealing its layered character gradually from first sip to finish.\u003c\/p\u003e\n\u003cp\u003ePrepared as okōicha, Miou unfolds in even, measured layers. Deep umami emerges first, supported by dark leafy green notes that remain smooth and well balanced. The texture is silky and creamy, coating the mouth gently without weight. As the tea moves across the palate, vegetal and umami tones linger rather than strike, creating a seamless progression from beginning to end.\u003c\/p\u003e\n\u003cp\u003eA gentle sweetness emerges towards the finish, accompanied by soft nuttiness and faint cocoa warmth. Floral notes appear quietly in the background, adding lift without distraction. There is no bitterness or astringency. Miou begins warm and comforting, then brightens as it opens, leaving behind a smooth, resolved sweetness and a long, calming finish.\u003c\/p\u003e\n\u003cp\u003eWhilst Shiou represents the pinnacle of rarity and allocation within AOI Seicha's ceremonial collection, Miou offers entry into the producer's highest level of blending expertise. It is a matcha distinguished by harmony rather than intensity alone, rewarding attentive preparation with depth, composure and remarkable drinkability. For those seeking a true koicha experience, Miou stands as one of the most compelling expressions within AOI Seicha's ceremonial range.\u003c\/p\u003e\n\u003cp\u003eAs usucha, Miou retains elegance and depth, though its true character is best experienced in thick preparation. With milk, it is best approached with restraint. A small splash may be explored sparingly, preserving its structure and layered sweetness rather than transforming it into a full latte.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"1456\" data-start=\"1437\"\u003e\u003cstrong data-end=\"1456\" data-start=\"1437\"\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1513\" data-start=\"1457\"\u003e\n\u003cli data-end=\"1466\" data-start=\"1457\" data-section-id=\"4ot8qq\"\u003eOkōicha\u003c\/li\u003e\n\u003cli data-end=\"1480\" data-start=\"1467\" data-section-id=\"1rmfltt\"\u003eRich usucha\u003c\/li\u003e\n\u003cli data-end=\"1513\" data-start=\"1481\" data-section-id=\"utt5px\"\u003eMinimal milk applications only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1539\" data-start=\"1515\"\u003e\u003cstrong data-end=\"1539\" data-start=\"1515\"\u003eRecommended pairings\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1825\" data-start=\"1540\"\u003e\n\u003cli data-end=\"1571\" data-start=\"1540\" data-section-id=\"ltqtdp\"\u003eChestnut yokan or kuri kinton\u003c\/li\u003e\n\u003cli data-end=\"1606\" data-start=\"1572\" data-section-id=\"s1cnwy\"\u003eFinanciers or hazelnut dacquoise\u003c\/li\u003e\n\u003cli data-end=\"1606\" data-start=\"1572\" data-section-id=\"s1cnwy\"\u003ePear and almond tart\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1727\" data-start=\"1683\" data-section-id=\"1odx24r\"\u003eComté or aged Gouda served with fresh pear\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1825\" data-start=\"1767\" data-section-id=\"1v7e5d8\"\u003eChicken, ham and cheese or cucumber tea sandwiches\u003c\/li\u003e\n\u003cli data-end=\"1554\" data-start=\"1513\" data-section-id=\"aqh8hr\"\u003eOat biscuits or toasted sesame biscuits\u003c\/li\u003e\n\u003cli data-end=\"1588\" data-start=\"1555\" data-section-id=\"1artx38\"\u003eTriple cream brie with oat biscuits or toasted sesame biscuits\u003c\/li\u003e\n\u003cli data-end=\"1588\" data-start=\"1555\" data-section-id=\"1artx38\"\u003eSteamed dumlings\u003c\/li\u003e\n\u003cli data-end=\"1588\" data-start=\"1555\" data-section-id=\"1artx38\"\u003eCongee with chicken\u003c\/li\u003e\n\u003cli data-end=\"1588\" data-start=\"1555\" data-section-id=\"1artx38\"\u003e\n\u003cp\u003eOnigiri \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWeight | 30g Approx. 15 servings per 2g bowl\u003cbr\u003e\u003cspan\u003eOrigin | Nishio, Aichi Prefecture, Japan\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003eSuggested preparation: 2g matcha | 60–70ml water | 75–80°C\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Producer\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eAOI Seicha traces its roots to Nishio, Aichi Prefecture, one of Japan's most important matcha producing regions. Tea cultivation in Nishio dates back more than 800 years, while the company's founding family, the Honda family, carries a lineage associated with the Tachi Aoi crest, a symbol closely connected to the hollyhock crest of the Tokugawa shogunate and the samurai traditions of the Mikawa region.\u003c\/p\u003e\n\u003cp\u003eAOI's modern tea business began in 1912 during the early Taisho period, when Yasutaro Honda established tea cultivation under Shunkoen Tea Factory. Drawing upon both the tea heritage of Nishio and generations of Honda family stewardship, AOI Seicha developed into one of the region's most respected matcha specialists. In 1955, the company won the Tencha division at the National Tea Competition, helping cement its standing within Japan's tea industry.\u003c\/p\u003e\n\u003cp\u003eToday, AOI Seicha continues to work with highly regarded growers and competition recognised tea farmers across Japan, refining matcha intended for both traditional tea preparation and contemporary appreciation worldwide. Its teas reflect the qualities for which Nishio has become renowned: sweetness, depth, balance and exceptional performance in both usucha and okōicha.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eStorage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1507\" data-end=\"1859\"\u003e\u003cspan\u003e\u003cspan style=\"color: rgb(231, 127, 106);\"\u003eBest before dates on matcha are a guideline. When stored correctly kept airtight and refrigerated or frozen the tea maintains its quality well beyond this window. In our experience, it remains stable for up to 12 weeks. \u003cmeta charset=\"utf-8\"\u003e \u003ca href=\"https:\/\/easternhillgs.com\/pages\/gourmet-food\" title=\"Best Before Guidelines for Food\" style=\"color: rgb(231, 127, 106);\"\u003eRead about NSW Best Before Guidelines here\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"Default Title","offer_id":47232662077670,"sku":null,"price":65.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/AOI_Seicha_Matcha_Miou.jpg?v=1767165078"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/collections\/AOI_Seicha_Matcha_Miyo_no_Shiro_fcb1edcb-1a0e-488d-9c8b-3d36ecab1118.jpg?v=1780545347","url":"https:\/\/easternhillgs.com\/ja\/collections\/matcha-for-traditional-whisking.oembed?page=2","provider":"Eastern Hill General Supplies","version":"1.0","type":"link"}