{"title":"New to Matcha","description":"\u003cp\u003eA starting point for those discovering Japanese matcha.\u003c\/p\u003e\n\u003cp\u003eThis collection brings together matcha selected for approachability, balance and versatility. Whether you're preparing your first bowl at home or looking for a daily drinking matcha, these teas offer an introduction to the character and diversity of Japanese matcha.\u003c\/p\u003e\n\u003cp\u003eAll matcha in this collection may be enjoyed traditionally whisked with water or prepared with milk according to preference.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"shell-spoon","title":"キャビア ド ヌーヴィック マザーオブパール スプーン","description":"\u003cmeta charset=\"utf-8\"\u003e\n\n\u003cp\u003e\u003cspan\u003e螺鈿から作られた上質なスプーンです。繊細なスプーンは卵を壊さずに味を保つのに役立ちます。これらのスプーンは天然のマザーオブパールで作られているため、それぞれのスプーンは同じものはなく、ユニークです。\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cspan\u003eおおよその寸法：7〜8cm（長さと幅は異なる場合があります）\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Isle of Tigers","offers":[{"title":"Default Title","offer_id":43588856545510,"sku":"","price":6.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/EHGS_Shell_Spoon.jpg?v=1770030596"},{"product_id":"marukyu-koyamaen-matcha-aoarashi","title":"Matcha - Aoarashi","description":"\u003cp data-start=\"204\" data-end=\"437\"\u003eAoarashi (青嵐) is an award winning ceremonial grade matcha from Marukyu Koyamaen, known for its delicacy and low astringency. Positioned toward the lighter end of the house’s ceremonial range, it offers clarity and gentle balance.\u003c\/p\u003e\n\u003cp data-start=\"439\" data-end=\"764\"\u003ePrepared as usucha, Aoarashi is light and softly herbaceous, with minimal bitterness and restrained astringency. The profile is fresh and clean, finishing with a smooth, creamy softness that makes it approachable and easy to drink. Its gentle structure makes it particularly suitable for those beginning their matcha journey.\u003c\/p\u003e\n\u003cp data-start=\"766\" data-end=\"942\"\u003eThe name Aoarashi, meaning Blue Storm, evokes mountain mist and cool air. The blend reflects this sense of brightness and refreshment through its delicate, uplifting character.\u003c\/p\u003e\n\u003cp data-start=\"944\" data-end=\"1127\"\u003eMarukyu Koyamaen, founded in 1704 and based in Uji, Kyoto, remains one of Japan’s most established tea houses with long standing ties to ceremonial blending and tea school traditions.\u003c\/p\u003e\n\u003cp data-end=\"1626\" data-start=\"1607\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eUsucha preparation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eMatcha latte preparation, best with moderate milk. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eBaking and dessert applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSuggested preparation\u003cbr\u003e\u003c\/strong\u003eUsucha | 2g whisked with 60ml water at 80°C\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"2000\" data-start=\"1874\"\u003eOrigin | Uji, Kyoto Prefecture, Japan\u003cbr data-end=\"1914\" data-start=\"1911\"\u003eProducer | Marukyu Koyamaen\u003cbr data-end=\"1944\" data-start=\"1941\"\u003eStorage | Keep airtight and refrigerated after opening\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eMarukyu Koyamaen Best Before Date • Read (YY\/MM\/DD)\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Marukyu Koyamaen","offers":[{"title":"40g Tin","offer_id":45985309753574,"sku":"","price":43.0,"currency_code":"AUD","in_stock":false},{"title":"100g Bag","offer_id":45985309786342,"sku":"","price":78.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Marukyu_Koyamaen_Aoarashi_Matcha_48da0aea-b9ff-40d5-b3e9-03fc34f97c0e.jpg?v=1733371401"},{"product_id":"marukyu-koyamaen-matcha-isuzu","title":"Matcha - Isuzu","description":"\u003cp data-start=\"263\" data-end=\"490\"\u003eIsuzu (五十鈴) is a ceremonial grade matcha from Marukyu Koyamaen, positioned within the house’s lineup as a step deeper and more expressive than Aoarashi. It presents as a brilliant green powder with a soft vegetal fragrance.\u003c\/p\u003e\n\u003cp data-start=\"492\" data-end=\"795\"\u003ePrepared as usucha, Isuzu opens bright and bold, with more pronounced astringency than Aoarashi while maintaining very little bitterness. The profile carries clear, fresh green vegetal notes before rounding into creamy sweetness and warm savoury umami. The finish is balanced, structured and satisfying.\u003c\/p\u003e\n\u003cp data-start=\"797\" data-end=\"1081\"\u003eBecause of its more prominent green character and depth, Isuzu sits further along Marukyu’s ceremonial progression in flavour intensity. Its structure allows it to perform confidently both as traditional thin tea and in milk applications. The vibrant colour also holds well in baking.\u003c\/p\u003e\n\u003cp data-start=\"1083\" data-end=\"1279\"\u003eThe name Isuzu, meaning Fifty Bells, references the Isuzu River near Ise Grand Shrine. The name reflects harmony and clarity, qualities expressed through the blend’s bright yet grounded character.\u003c\/p\u003e\n\u003cp data-start=\"1281\" data-end=\"1464\"\u003eMarukyu Koyamaen, founded in 1704 and based in Uji, Kyoto, remains one of Japan’s most established tea houses with long standing ties to ceremonial blending and tea school traditions.\u003c\/p\u003e\n\u003cp data-end=\"1626\" data-start=\"1607\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eUsucha preparation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eMatcha latte preparation, best with moderate milk. \u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eBaking and dessert applications\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSuggested preparation\u003cbr\u003e\u003c\/strong\u003eUsucha | 2g whisked with 60ml water at 80°C\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"2000\" data-start=\"1874\"\u003eOrigin | Uji, Kyoto Prefecture, Japan\u003cbr data-end=\"1914\" data-start=\"1911\"\u003eProducer | Marukyu Koyamaen\u003cbr data-end=\"1944\" data-start=\"1941\"\u003eStorage | Keep airtight and refrigerated after opening\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eMarukyu Koyamaen Best Before Date • Read (YY\/MM\/DD)\u003c\/p\u003e\n\u003cp data-end=\"2000\" data-start=\"1874\"\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Marukyu Koyamaen","offers":[{"title":"40g Tin","offer_id":45985296974054,"sku":"","price":49.0,"currency_code":"AUD","in_stock":false},{"title":"100g Bag","offer_id":45985297006822,"sku":"","price":89.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Marukyu_Koyamaen_Isuzu_Matcha40.jpg?v=1733371340"},{"product_id":"ippodo-tea-sayaka-no-mukashi-matcha","title":"Matcha - Sayaka No Mukashi","description":"\u003cp\u003eSayaka no Mukashi is a refined usucha matcha from Kyoto tea house Ippodo. Positioned within the producer's Rich classification, it offers greater depth, sweetness and umami than many of Ippodo's more approachable everyday blends whilst maintaining remarkable balance and drinkability.\u003c\/p\u003e\n\u003cp\u003eWithin the Ippodo range, Sayaka no Mukashi represents a step towards a more concentrated and traditional style of matcha. Rather than prioritising softness or creaminess alone, it introduces greater structure, savoury depth and lingering complexity whilst remaining approachable as a daily usucha.\u003c\/p\u003e\n\u003cp\u003eThe powder is a vibrant green with an elegant fragrance of sweet blossom, young greens and fresh cream. Whisked as u\u003cimg\u003esucha, it opens with gentle sweetness and bright vegetal notes reminiscent of spring greens and tender shoots. As the tea develops across the palate, deeper umami begins to emerge, supported by a smooth, creamy texture and a pleasing sense of weight.\u003c\/p\u003e\n\u003cp\u003eA restrained bitterness, often reminiscent of citrus peel, provides lift and definition without overwhelming the cup. This interplay between sweetness, umami and gentle bitterness gives Sayaka no Mukashi a more layered profile than lighter usucha focused blends.\u003c\/p\u003e\n\u003cp\u003eThe finish is long, clean and satisfying, with lingering sweetness and savoury depth remaining long after the final sip. Whilst primarily intended for traditional usucha preparation, Sayaka no Mukashi possesses sufficient concentration to accommodate minimal milk applications, though its true character is best appreciated neat.\u003c\/p\u003e\n\u003cp\u003eFor drinkers seeking a more traditional and complete expression Sayaka no Mukashi offers an elegant introduction to the richer side of Ippodo's matcha collection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePosition Within the Range\u003cbr\u003e\u003c\/strong\u003eCompared with Ikuyo no Mukashi and Kan No Shiro, Sayaka no Mukashi offers greater concentration, deeper umami and a longer finish. It serves as a natural progression for those seeking a more traditional expression of uji matcha before moving into Ippodo's highest usucha and koicha offerings.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeight | 20g Box\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eOrigin | Kyoto prefecture, Japan\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest suited for\u003cbr\u003e\u003c\/strong\u003e• Usucha\u003cbr\u003e• Traditional matcha preparation\u003cbr\u003e• Matcha Latte. Holds up well with milk application\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnjoy with\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eButter shortbread\u003c\/li\u003e\n\u003cli\u003eCastella cake\u003c\/li\u003e\n\u003cli\u003eFresh strawberries, white peaches and nectarines\u003c\/li\u003e\n\u003cli\u003ePear tarte tatin\u003c\/li\u003e\n\u003cli\u003eAlmond biscuits\u003c\/li\u003e\n\u003cli\u003eTang yuan with black sesame filling\u003c\/li\u003e\n\u003cli\u003ePineapple tart\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePreparation Recommendations \u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eUsucha (Thin Tea)\u003cbr\u003eRecommended amount per cup: 2g (sift for a smoother, delicate consistency)\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eServings Per Tin: Averages 10 cups of tea\u003cbr\u003eWater Temperature: 60ml of water at 80ºC\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKoicha (Thick Tea)\u003cbr\u003eRecommended amount per cup: 4g (sift for a smoother, delicate consistency)\u003cbr\u003eServings per Tin: Averages 5 cups of tea\u003cbr\u003eWater Temperature: 30ml of water at 80ºC\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Producer\u003cbr\u003e\u003c\/strong\u003eFounded in Kyoto in 1717, Ippodo Tea has spent more than three centuries dedicated to Japanese tea. Originally established as Omiya by Rihei Watanabe, the business later received the name Ippodo from Prince Yamashina in recognition of its commitment to preserving a singular standard of quality.\u003c\/p\u003e\n\u003cp\u003eToday, Ippodo remains family owned and is overseen by the sixth and seventh generations. Whilst internationally recognised for matcha, the producer's expertise extends across the full spectrum of Japanese tea, from sencha and gyokuro through to everyday household favourites such as Mugicha.\u003c\/p\u003e\n\u003cp\u003eFor more than 300 years, Ippodo has focused on sourcing, blending and evaluating teas that are approachable, enjoyable and capable of enriching daily life. This philosophy continues to guide the producer today, whether crafting exceptional ceremonial matcha or some of Japan's most respected leaf teas.\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Ippodo Tea","offers":[{"title":"Default Title","offer_id":45324670337254,"sku":"","price":44.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Ippodo_Tea_Sakaya_no_Mukashi_Matcha20g_EHGS.jpg?v=1782274584"},{"product_id":"ippodo-tea-ikuyo-no-mukashi-matcha","title":"Matcha - Ikuyo No Mukashi","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIkuyo no Mukashi is a smooth and approachable usucha matcha from Kyoto tea house Ippodo. Within the producer's extensive matcha collection, it is recognised for its balanced sweetness, soft creaminess and easy drinkability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRather than leading with pronounced umami or deep vegetal intensity, Ikuyo no Mukashi favours roundness and approachability. This makes it particularly well suited to everyday preparation and contemporary matcha drinks where sweetness, texture and balance are equally important.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe powder is vibrant green with a mellow fragrance that hints at fresh cream, sweet grains and young greens. Whisked as usucha, it opens with gentle sweetness and a smooth, buttery texture. Notes of cream, light nuts and soft vegetation sit at the forefront, supported by a restrained umami character that remains present without dominating the cup.\u003c\/p\u003e\n\u003cp\u003eUnlike more savoury or intensely umami driven matcha, Ikuyo no Mukashi maintains an easygoing profile that many drinkers find immediately accessible. A touch of pleasant astringency provides structure and lift, preventing the sweetness from becoming flat whilst contributing to a clean finish.\u003c\/p\u003e\n\u003cp\u003eThis balance of sweetness, creaminess and freshness also makes Ikuyo no Mukashi particularly versatile. Whilst intended primarily for usucha, it performs well in contemporary preparations where a small amount of milk or sweetener is introduced. Strawberry matcha, honey sweetened matcha and lighter matcha lattes all benefit from its naturally rounded character.\u003c\/p\u003e\n\u003cp\u003eFor those seeking a matcha that prioritises approachability and drinkability over intensity, Ikuyo no Mukashi offers a thoughtful and highly enjoyable expression of Kyoto style usucha.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eWeight | 20g Box\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eOrigin | Kyoto prefecture, Japan\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest suited for\u003cbr\u003e\u003c\/strong\u003e• Usucha\u003cbr\u003e• Latte preparation with lighter milk application\u003cbr\u003e• Sweetened matcha drinks\u003cbr\u003e• Strawberry matcha\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnjoy with\u003c\/strong\u003e\u003cbr\u003e• Butter shortbread\u003cbr\u003e• Castella cake\u003cbr\u003e• Butter mochi\u003cbr\u003e• Fresh strawberries\u003cbr\u003e• Japanese milk bread\u003cbr\u003e• Dorayaki\u003cbr\u003e• Almond biscuits\u003cbr\u003e• Fresh pears or white peaches\u003c\/p\u003e\n\u003cdiv class=\"sqs-block html-block sqs-block-html\" id=\"block-78eb42b2dd70a725a384\"\u003e\n\u003cdiv class=\"sqs-block-content\" id=\"yui_3_17_2_1_1725333421490_502\"\u003e\n\u003cdiv class=\"sqs-html-content\" id=\"yui_3_17_2_1_1725333421490_501\"\u003e\n\u003cp class=\"\" id=\"yui_3_17_2_1_1725333421490_500\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003ePreparation Recommendations \u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eUsucha (Thin Tea)\u003cbr\u003eRecommended amount per cup: 2g (sift for a smoother, delicate consistency)\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eServings Per Tin: Averages 10 cups of tea\u003cbr\u003eWater Temperature: 60ml of water at 80ºC\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKoicha (Thick Tea)\u003cbr\u003eRecommended amount per cup: 4g (sift for a smoother, delicate consistency)\u003cbr\u003eServings per Tin: Averages 5 cups of tea\u003cbr\u003eWater Temperature: 30ml of water at 80ºC\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Producer\u003cbr\u003e\u003c\/strong\u003eFounded in Kyoto in 1717, Ippodo Tea has spent more than three centuries dedicated to Japanese tea. Originally established as Omiya by Rihei Watanabe, the business later received the name Ippodo from Prince Yamashina in recognition of its commitment to preserving a singular standard of quality.\u003c\/p\u003e\n\u003cp\u003eToday, Ippodo remains family owned and is overseen by the sixth and seventh generations. Whilst internationally recognised for matcha, the producer's expertise extends across the full spectrum of Japanese tea, from sencha and gyokuro through to everyday household favourites such as Mugicha.\u003c\/p\u003e\n\u003cp\u003eFor more than 300 years, Ippodo has focused on sourcing, blending and evaluating teas that are approachable, enjoyable and capable of enriching daily life. This philosophy continues to guide the producer today, whether crafting exceptional ceremonial matcha or some of Japan's most respected leaf teas.\u003c\/p\u003e","brand":"Ippodo Tea","offers":[{"title":"Default Title","offer_id":45382356402406,"sku":"","price":29.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Ippodo_Tea_Ikuyo_no_Mukashi_Matcha20g_EHGS.jpg?v=1782276388"},{"product_id":"marukyu-koyamaen-chigi-no-shiro-matcha","title":"Matcha - Chigi No Shiro","description":"\u003cp data-end=\"561\" data-start=\"363\"\u003eChigi no Shiro is a medium bodied ceremonial matcha from Marukyu Koyamaen, offering sweetness, clarity and soft structure\u003cstrong data-end=\"489\" data-start=\"363\"\u003e.\u003c\/strong\u003e It presents with a gentle sweet aroma and a bright, refreshing profile.\u003c\/p\u003e\n\u003cp data-end=\"881\" data-start=\"563\"\u003ePrepared as usucha, vegetal notes are soft and lively, supported by toasty umami depth. A gentle astringency and mild tartness appear toward the back of the palate, giving the tea lift and definition without sharpness. The texture is velvety and creamy, finishing with lingering sweetness and a composed green clarity.\u003c\/p\u003e\n\u003cp data-end=\"1289\" data-start=\"883\"\u003eThe name Chigi no Shiro was bestowed by Keikōin Shun, former Grand Priest of Ise Jingu (Ise Grand Shrine), to commemorate the relocation of the shrine and its enduring dedication to renewal within tradition. Inspired by the ornamental rafter ends extending from the shrine’s gables, the name reflects continuity, vitality and refinement — qualities expressed in the tea’s refreshing and evolving character.\u003c\/p\u003e\n\u003cp data-end=\"1474\" data-start=\"1291\"\u003eMarukyu Koyamaen, founded in 1704 and based in Uji, Kyoto, remains one of Japan’s most established tea houses with long standing ties to ceremonial blending and tea school traditions.\u003c\/p\u003e\n\u003cp data-start=\"1607\" data-end=\"1626\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1628\" data-end=\"1733\"\u003eUsucha preparation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1628\" data-end=\"1733\"\u003eMatcha latte preparation, best with moderate milk. Flavour and texture is enhanced with soy or oat milk\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSuggested preparation\u003cbr\u003e\u003c\/strong\u003eUsucha | 2g whisked with 60ml water at 80°C\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"1874\" data-end=\"2000\"\u003eOrigin | Uji, Kyoto Prefecture, Japan\u003cbr data-start=\"1911\" data-end=\"1914\"\u003eProducer | Marukyu Koyamaen\u003cbr data-start=\"1941\" data-end=\"1944\"\u003eStorage | Keep airtight and refrigerated after opening\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eMarukyu Koyamaen Best Before Date • Read (YY\/MM\/DD)\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Marukyu Koyamaen","offers":[{"title":"40g Tin","offer_id":45978735739110,"sku":"","price":53.0,"currency_code":"AUD","in_stock":false},{"title":"100g Bag","offer_id":45978735771878,"sku":"","price":100.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Marukyu_Koyamaen_Chigi_No_Shiro_Matcha40_d6443ff4-c392-44fd-88db-3b6d19acc73d.jpg?v=1733371391"},{"product_id":"higashiyamaen-en-matcha-goryoku","title":"Matcha - Goryoku","description":"\u003cp data-end=\"503\" data-start=\"169\"\u003eGoryoku, meaning Strong Green, is a versatile matcha selected from first and second harvest tencha grown in Nishio, Aichi Prefecture by heritage producer Aoi Seicha. Positioned as a structured everyday expression within the Higashiyama-en range, it balances strength, clarity and approachability in equal measure.\u003c\/p\u003e\n\u003cp data-end=\"925\" data-start=\"505\"\u003eIts powder releases a sweet aroma reminiscent of milk chocolate and milk candy. Whisked traditionally as usucha, it delivers a vivid green colour, smooth body and a composed profile of gentle sweetness, clean umami and light leafy bitterness akin to tender dark greens. The finish is fresh rather than sharp. The flavour is structured and satisfying with minimal astringency, offering both energy and control in the cup.\u003c\/p\u003e\n\u003cp data-end=\"1228\" data-start=\"927\"\u003eIn milk lattes, its vivid colour holds beautifully. Milk rounds off any sharpness and brings natural sweetness to the fore, recalling the comforting nostalgia of matcha ice cream. Smooth vegetal notes remain present and clearly defined, resulting in a balanced, refreshing latte that avoids heaviness.\u003c\/p\u003e\n\u003cp data-end=\"1442\" data-start=\"1230\"\u003eIts strength and clarity make it ideal for daily usucha, while its depth and colour carry confidently into milk preparation. It is equally suited to hot or iced applications, maintaining structure across formats.\u003c\/p\u003e\n\u003cp data-end=\"1587\" data-start=\"1444\"\u003eAn everyday matcha with the strength to drink straight and the body to carry milk, Goryoku is designed for reliable performance and repeat use.\u003c\/p\u003e\n\u003cp data-end=\"1859\" data-start=\"1507\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUsucha preparation \u003c\/li\u003e\n\u003cli\u003eIced usucha with ice and chilled water or coconut water\u003c\/li\u003e\n\u003cli\u003eMatcha latte preparation, holds structure with milk\u003c\/li\u003e\n\u003cli\u003eIced matcha latte applications - with delicate fruit compotes like strawberry, peaches or nectarines\u003c\/li\u003e\n\u003cli\u003eCold dessert applications - tiramisu, matcha custard or pastry cream, ice cream\u003c\/li\u003e\n\u003cli\u003eMatcha cold foam for drinks - coconut clouds\u003c\/li\u003e\n\u003cli\u003eServe warm or chilled poured over black sesame or red bean tang yuan (glutinous rice balls)\u003c\/li\u003e\n\u003cli\u003eWith salt as a savoury salt dip for tempura, grilled corn and roasted sweet potato\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSuggested preparation\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eFor water | 2g to 3g whisked with 70ml to 80ml hot water at 80°C\u003cbr data-end=\"592\" data-start=\"589\"\u003eFor latte | 3g whisked with 50ml hot water, then topped with 100-150ml warm milk\u003cbr data-end=\"680\" data-start=\"677\"\u003eFor iced | Whisk with a small amount of warm water first, then pour over ice and milk or cold water\u003c\/p\u003e\n\u003cp\u003eNet Weight | 100g Approx. 25 servings for a 4g cup\u003cbr data-end=\"1205\" data-start=\"1202\"\u003eOrigin | Nishio, Aichi Prefecture, Japan\u003cbr data-end=\"1308\" data-start=\"1305\"\u003eStorage | Keep airtight and refrigerated after opening\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Higashiyama-en","offers":[{"title":"Default Title","offer_id":45968223633638,"sku":"","price":45.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Higashiyamaen_Goryoku_Matcha_For_Lattes.jpg?v=1758163898"},{"product_id":"tea-scoop-chashaku","title":"Tea Scoop - Chashaku","description":"\u003cp\u003e\u003cspan data-huuid=\"8374669151410437517\"\u003e\u003cspan\u003eThese bamboo matcha scoops or Chashaku (茶杓), \u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-huuid=\"8374669151410435402\"\u003e\u003cspan\u003eare specifically designed for measuring matcha powder by grams, and it play an important role in traditional Japanese tea ceremonies. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-huuid=\"8374669151410435402\"\u003e\u003cspan\u003e\u003cspan data-huuid=\"17721923175812995719\"\u003eCare For your Chashaku: To prolong the life of your chashaku, gently wipe it clean with soft, dry cloth after each use. Avoid soaking or using soap and water, as this can split and damage the bamboo. Store in a cool dry place. \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Higashiyama-en","offers":[{"title":"Default Title","offer_id":46414817689830,"sku":null,"price":18.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Bamboo_Tea_Whisk_Chashaku.jpg?v=1751771434"},{"product_id":"ippodo-tea-kan-no-shiro","title":"Matcha - Kan No Shiro","description":"\u003cp\u003eKan No Shiro is a balanced and full flavoured usucha matcha from Kyoto tea house Ippodo. Sitting between lighter everyday blends and the producer's more concentrated offerings, it combines sweetness, umami and gentle bitterness in a way that feels composed and deeply satisfying.\u003c\/p\u003e\n\u003cp\u003eWithin Ippodo's matcha collection, Kan No Shiro is often appreciated for its balance. Rather than leaning heavily towards sweetness or savoury intensity, it brings together multiple aspects of high quality matcha in a harmonious and approachable cup.\u003c\/p\u003e\n\u003cp\u003eThe powder carries a warm fragrance of young greens, toasted cacao and fresh cream. Whisked as usucha, it opens with gentle sweetness and a smooth, velvety texture before revealing deeper vegetal notes and soft, steady umami. A light bitterness emerges towards the finish, providing lift and structure whilst keeping the cup clean and refreshing.\u003c\/p\u003e\n\u003cp\u003eThis interplay between sweetness, umami and bitterness gives Kan No Shiro a broader flavour profile than many softer usucha focused blends. The result is a matcha that feels substantial without becoming heavy, offering enough depth to hold attention whilst remaining approachable for everyday preparation.\u003c\/p\u003e\n\u003cp\u003eWhilst intended primarily for usucha, Kan No Shiro also performs well in lighter milk preparations. A restrained amount of milk allows its vegetal character, cocoa warmth and natural sweetness to remain visible rather than becoming overwhelmed.\u003c\/p\u003e\n\u003cp\u003eFor those seeking a matcha with greater depth than entry level usucha whilst remaining versatile and easy to enjoy, Kan No Shiro offers a rewarding middle ground within the Ippodo range.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eWeight | 20g Box\u003cbr\u003eOrigin | Kyoto prefecture, Japan\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003ePosition Within the Range\u003cbr\u003e\u003c\/strong\u003eCompared with Ikuyo no Mukashi, Kan No Shiro offers greater umami, deeper vegetal character and a more structured finish. Compared with Ippodo's higher usucha and koicha blends, it remains approachable and versatile for everyday enjoyment.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003cbr\u003e• Usucha\u003cbr\u003e• Matcha Latte - Light milk application\u003cbr\u003e• Experienced and developing matcha drinkers\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnjoy with\u003cbr\u003e\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlmond croissants\u003c\/li\u003e\n\u003cli\u003eButter cake\u003c\/li\u003e\n\u003cli\u003ePear tart\u003c\/li\u003e\n\u003cli\u003eFresh figs\u003c\/li\u003e\n\u003cli\u003eButter mochi\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHoney toast\u003c\/li\u003e\n\u003cli\u003eLightly sweetened red bean desserts\u003c\/li\u003e\n\u003cli\u003eRoasted chestnuts, pears and stone fruit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePreparation Recommendations \u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eUsucha (Thin Tea)\u003cbr\u003eRecommended amount per cup: 2g (sift for a smoother, delicate consistency)\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eServings Per Tin: Averages 10 cups of tea\u003cbr\u003eWater Temperature: 60ml of water at 80ºC\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKoicha (Thick Tea)\u003cbr\u003eRecommended amount per cup: 4g (sift for a smoother, delicate consistency)\u003cbr\u003eServings per Tin: Averages 5 cups of tea\u003cbr\u003eWater Temperature: 30ml of water at 80ºC\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout the Producer\u003cbr\u003e\u003c\/strong\u003eFounded in Kyoto in 1717, Ippodo Tea has spent more than three centuries dedicated to Japanese tea. Originally established as Omiya by Rihei Watanabe, the business later received the name Ippodo from Prince Yamashina in recognition of its commitment to preserving a singular standard of quality.\u003c\/p\u003e\n\u003cp\u003eToday, Ippodo remains family owned and is overseen by the sixth and seventh generations. Whilst internationally recognised for matcha, the producer's expertise extends across the full spectrum of Japanese tea, from sencha and gyokuro through to everyday household favourites such as Mugicha.\u003c\/p\u003e\n\u003cp\u003eFor more than 300 years, Ippodo has focused on sourcing, blending and evaluating teas that are approachable, enjoyable and capable of enriching daily life. This philosophy continues to guide the producer today, whether crafting exceptional ceremonial matcha or some of Japan's most respected leaf teas.\u003c\/p\u003e","brand":"Ippodo Tea","offers":[{"title":"Default Title","offer_id":46645745647846,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Ippodo_Tea_Kan_no_Shiro_Matcha20g_EHGS.jpg?v=1782276870"},{"product_id":"aoi-seicha-matcha-tsukumo-no-shiro","title":"Matcha - Tsukumo no Shiro","description":"\u003cp data-end=\"1060\" data-start=\"654\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eTsukumo no Shiro is a ceremonial grade matcha crafted by AOI Seicha in Nishio, Aichi Prefecture, one of Japan’s principal matcha growing regions. It marks the starting point of AOI Seicha’s 2025 ceremonial lineup and sits as the usucha counterpart to Yaeyama, continuing the house’s structured progression of blends from previous years.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"714\" data-end=\"1072\"\u003eBlended for those new to matcha or for those who prefer a medium bodied, gently vegetal style, Tsukumo no Shiro performs beautifully whisked as usucha or prepared with milk. The profile is approachable, offering natural sweetness and a clean, refreshing finish that makes it an easy entry into daily ceremonial matcha without sacrificing depth or refinement.\u003c\/p\u003e\n\u003cp data-start=\"1074\" data-end=\"1366\"\u003eThe powder is a soft, clear green with a deep umami fragrance, layered with notes reminiscent of toasted soy glazed rice cracker and dark chocolate confectionery. The aroma sits comfortably between savoury and delicately sweet, giving the cup a calm, balanced character rather than intensity.\u003c\/p\u003e\n\u003cp data-start=\"1368\" data-end=\"1607\"\u003eWhisked as usucha, it opens with pure umami and bright vegetal clarity. A gentle sweetness develops through the mid palate, creating a smooth, rounded finish with no sharp edges. The overall impression is clean, steady and quietly refined.\u003c\/p\u003e\n\u003cp data-start=\"777\" data-end=\"920\"\u003eWith milk, Tsukumo no Shiro becomes a harmonious latte. Best prepared with moderate milk to preserve its vegetal clarity and natural sweetness. The colour holds beautifully and a soft green melon note emerges, lending the cup a light sweetness and freshness. Balanced and versatile, it is well suited to those beginning their matcha journey and to daily drinkers seeking a ceremonial matcha that performs equally well whisked traditionally or with milk.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDaily usucha\u003c\/li\u003e\n\u003cli\u003eMatcha latte preparation, best with moderate milk to preserve vegetal clarity\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIced usucha over chilled water, coconut water and  apple or green grape juice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWeight | 30g Approx. 15 servings per 2g bowl\u003cbr\u003eOrigin | Nishio, Aichi Prefecture, Japan\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003eSuggested preparation: 2g matcha | 60–70ml water | 75–80°C\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eStorage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Producer\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eAOI Seicha traces its roots to Nishio, Aichi Prefecture, one of Japan's most important matcha producing regions. Tea cultivation in Nishio dates back more than 800 years, while the company's founding family, the Honda family, carries a lineage associated with the Tachi Aoi crest, a symbol closely connected to the hollyhock crest of the Tokugawa shogunate and the samurai traditions of the Mikawa region.\u003c\/p\u003e\n\u003cp\u003eAOI's modern tea business began in 1912 during the early Taisho period, when Yasutaro Honda established tea cultivation under Shunkoen Tea Factory. Drawing upon both the tea heritage of Nishio and generations of Honda family stewardship, AOI Seicha developed into one of the region's most respected matcha specialists. In 1955, the company won the Tencha division at the National Tea Competition, helping cement its standing within Japan's tea industry.\u003c\/p\u003e\n\u003cp\u003eToday, AOI Seicha continues to work with highly regarded growers and competition recognised tea farmers across Japan, refining matcha intended for both traditional tea preparation and contemporary appreciation worldwide. Its teas reflect the qualities for which Nishio has become renowned: sweetness, depth, balance and exceptional performance in both usucha and okōicha.\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"Default Title","offer_id":47517372842214,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/AOI_Seicha_Tsukumo_no_Shiro_c62d52b9-8dec-4cfd-84ca-6f42a38f8e43.jpg?v=1770530175"},{"product_id":"aoi-seicha-matcha-miyo-no-shiro","title":"Matcha - Miyo no Shiro","description":"\u003cp data-start=\"462\" data-end=\"773\"\u003eMiyo no Shiro is a ceremonial grade matcha crafted by AOI Seicha in Nishio, Aichi Prefecture, one of Japan’s principal matcha growing regions\u003cstrong data-start=\"462\" data-end=\"608\"\u003e.\u003c\/strong\u003e Introduced as part of AOI Seicha’s 2025 ceremonial lineup, it sits at a grade comparable to Shoju no Shiro and offers a fuller bodied profile than Tsukumo no Shiro.\u003c\/p\u003e\n\u003cp data-start=\"775\" data-end=\"998\"\u003eIf you are looking for a matcha to start with from the AOI Seicha range that is an all rounder for different applications, Miyo no Shiro is a strong starting point before moving further up the ranks of AOI’s 2025 portfolio.\u003c\/p\u003e\n\u003cp data-start=\"1000\" data-end=\"1245\"\u003eThe powder is a vivid, bright green. On the nose, warm toasted senbei rice cracker notes are balanced by the clean green lift of fresh spring vegetables, creating an inviting, umami rich aroma.\u003c\/p\u003e\n\u003cp data-start=\"1247\" data-end=\"1644\"\u003eAs usucha, it is decidedly savoury and vegetal forward. The first sip opens with a strong umami presence that settles into a rounded, almost broth like moreish depth. A gentle natural sweetness follows through the mid to back palate, creating a smooth and steady finish. The texture is fuller and more enveloping than the lighter counterpart Tsukumo no Shiro.\u003c\/p\u003e\n\u003cp data-start=\"1646\" data-end=\"1990\"\u003eWith milk, the vegetal character holds beautifully. It tolerates a fuller milk pour while maintaining structure and savoury presence. A soft soy like nuttiness comes forward, creating a warm, balanced latte where the green notes remain present without being overpowering. Comforting and smooth, Miyo no Shiro works beautifully both whisked and with milk, a good start point before heading up the ranks of AOI’s 2025 portfolio.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDaily usucha\u003c\/li\u003e\n\u003cli\u003eMatcha latte preparation, holds structure with milk\u003c\/li\u003e\n\u003cli\u003eMatcha affagato - thicker usucha preparation poured over vanilla, strawberry or black sesame ice cream\u003c\/li\u003e\n\u003cli\u003ePairs well with savoury rice meals - fried rice, glutinous rice wrapped in lotus leaf, rice bowls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWeight | 30g Approx. 15 servings per 2g bowl\u003cbr\u003eOrigin | Nishio, Aichi Prefecture, Japan\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003eSuggested preparation: 2g matcha | 60–70ml water | 75–80°C\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Producer\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eAOI Seicha traces its roots to Nishio, Aichi Prefecture, one of Japan's most important matcha producing regions. Tea cultivation in Nishio dates back more than 800 years, while the company's founding family, the Honda family, carries a lineage associated with the Tachi Aoi crest, a symbol closely connected to the hollyhock crest of the Tokugawa shogunate and the samurai traditions of the Mikawa region.\u003c\/p\u003e\n\u003cp\u003eAOI's modern tea business began in 1912 during the early Taisho period, when Yasutaro Honda established tea cultivation under Shunkoen Tea Factory. Drawing upon both the tea heritage of Nishio and generations of Honda family stewardship, AOI Seicha developed into one of the region's most respected matcha specialists. In 1955, the company won the Tencha division at the National Tea Competition, helping cement its standing within Japan's tea industry.\u003c\/p\u003e\n\u003cp\u003eToday, AOI Seicha continues to work with highly regarded growers and competition recognised tea farmers across Japan, refining matcha intended for both traditional tea preparation and contemporary appreciation worldwide. Its teas reflect the qualities for which Nishio has become renowned: sweetness, depth, balance and exceptional performance in both usucha and okōicha.\u003c\/p\u003e\n\u003cp\u003eStorage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan style=\"color: #e77f6a;\"\u003eBest before dates on matcha are a guideline. When stored correctly kept airtight and refrigerated or frozen the tea maintains its quality well beyond this window. In our experience, it remains stable for up to 12 weeks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan style=\"color: #e77f6a;\"\u003e\u003ca style=\"color: #e77f6a;\" title=\"Best Before Guidelines for Food\" href=\"https:\/\/easternhillgs.com\/pages\/gourmet-food\"\u003eRead about NSW Best Before Guidelines here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"Default Title","offer_id":47517094084838,"sku":null,"price":29.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/AOI_Seicha_Ceremonial_Matcha_Miyo_no_Shiro.jpg?v=1776090736"},{"product_id":"aoi-seicha-matcha-nishi-no-mori","title":"Matcha - Nishi No Mori","description":"\u003cp data-end=\"586\" data-start=\"221\"\u003eNishi no Mori is a ceremonial grade matcha crafted by AOI Seicha in Nishio, Aichi Prefecture, one of Japan’s principal matcha growing regions. Sitting at the top of AOI Seicha’s usucha offerings within the newly introduced 2025 ceremonial lineup and comparable in level to Aoi no Homare, it represents one of the most refined and expressive blends in the range.\u003c\/p\u003e\n\u003cp data-end=\"1008\" data-start=\"588\"\u003eNishi no Mori is an exceptional usucha for those drawn to brightness and aromatic clarity. With exceptionally crisp fruit driven notes, this floral, sweet and refreshing profile is rare in matcha and a standout this season for its impeccable refinement. The powder is a luminous, vivid green, with an aroma that recalls fresh young greens, lightly grilled rice cracker and the gentle sweetness of chilled Japanese melon.\u003c\/p\u003e\n\u003cp data-end=\"1456\" data-start=\"1010\"\u003eAs usucha, it is exceptionally refined. The first sip opens with natural sweetness and a soft floral lift, followed by an extraordinarily bright green vegetal clarity. The flavour is refreshing and almost juicy, reminiscent of melon, muscat grapes and tender spring greens. The texture is silky and seamless with no bitterness, finishing with a clean lingering sweetness. This is a connoisseur’s usucha, elegant and an absolute pleasure to drink.\u003c\/p\u003e\n\u003cp data-end=\"1782\" data-start=\"1458\"\u003eWith milk, Nishi no Mori performs best with restraint. A small splash is sufficient to preserve its floral brightness and natural sweetness, allowing a delicate melon milk character to emerge without dulling its clarity. It is not a blend designed for heavy milk, but for those who enjoy a lighter, refined latte expression.\u003c\/p\u003e\n\u003cp data-end=\"1782\" data-start=\"1458\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eDaily usucha\u003c\/li\u003e\n\u003cli\u003eMatcha latte preparation, best with a light milk ratio\u003c\/li\u003e\n\u003cli\u003eMatcha gelée topped with fresh fruits such as nectarines, grapes or peaches\u003c\/li\u003e\n\u003cli\u003eServed with fruit based desserts to enhance the fruit and floral notes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWeight | 30g Approx. 15 servings per 2g bowl\u003cbr\u003eOrigin | Nishio, Aichi Prefecture, Japan\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003eSuggested preparation: 2g matcha | 60–70ml water | 75–80°C\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Producer\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eAOI Seicha traces its roots to Nishio, Aichi Prefecture, one of Japan's most important matcha producing regions. Tea cultivation in Nishio dates back more than 800 years, while the company's founding family, the Honda family, carries a lineage associated with the Tachi Aoi crest, a symbol closely connected to the hollyhock crest of the Tokugawa shogunate and the samurai traditions of the Mikawa region.\u003c\/p\u003e\n\u003cp\u003eAOI's modern tea business began in 1912 during the early Taisho period, when Yasutaro Honda established tea cultivation under Shunkoen Tea Factory. Drawing upon both the tea heritage of Nishio and generations of Honda family stewardship, AOI Seicha developed into one of the region's most respected matcha specialists. In 1955, the company won the Tencha division at the National Tea Competition, helping cement its standing within Japan's tea industry.\u003c\/p\u003e\n\u003cp\u003eToday, AOI Seicha continues to work with highly regarded growers and competition recognised tea farmers across Japan, refining matcha intended for both traditional tea preparation and contemporary appreciation worldwide. Its teas reflect the qualities for which Nishio has become renowned: sweetness, depth, balance and exceptional performance in both usucha and okōicha.\u003c\/p\u003e\n\u003cp\u003eStorage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #e77f6a;\"\u003eBest before dates on matcha are a guideline. When stored correctly kept airtight and refrigerated or frozen the tea maintains its quality well beyond this window. In our experience, it remains stable for up to 12 weeks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #e77f6a;\"\u003e\u003ca style=\"color: #e77f6a;\" title=\"Best Before Guidelines for Food\" href=\"https:\/\/easternhillgs.com\/pages\/gourmet-food\"\u003eRead about NSW Best Before Guidelines here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"Default Title","offer_id":47517360455910,"sku":null,"price":36.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/AOI_Seicha_Nishi_no_Mori_Matcha.jpg?v=1763108278"},{"product_id":"higashiyamaen-matcha-for-lattes-joen","title":"Matcha For Lattes - Joen","description":"\u003cp data-end=\"661\" data-start=\"348\"\u003eJōen (常苑), meaning Enduring Green, is a full-bodied matcha selected for strength and lasting flavour. Crafted in Nishio, Aichi Prefecture by heritage producer Aoi Seicha, it is designed with a clear purpose within the Higashiyama-en range: performance and durability across milk, ice and kitchen applications.\u003c\/p\u003e\n\u003cp data-end=\"994\" data-start=\"663\"\u003eIn powder form, the aroma is warm and grounded, with notes of sweet cacao and the earthiness of roasted chestnuts, layered with savoury umami and a subtle toasted character reminiscent of soy glazed rice crackers and wasabi peas. Despite its depth, the profile retains the brightness and clean lift characteristic of Nishio matcha.\u003c\/p\u003e\n\u003cp data-end=\"1302\" data-start=\"996\"\u003eThis blend is intentionally more robust than matcha designed for straight drinking. Its vegetal intensity, deeper umami and clean, structured bitterness allow the flavour to carry confidently through milk, plant-based alternativ\u003cimg\u003ees, coconut water, fruit purées and sweeteners without becoming lost or muted.\u003c\/p\u003e\n\u003cp data-end=\"1601\" data-start=\"1304\"\u003eAs dairy or sweetness is added, the bitterness softens almost completely, revealing a creamy texture and subtle floral lift, while the fresh green character remains clear and defined. It is not intended for delicate usucha preparation, but for applications where strength and clarity are required.\u003c\/p\u003e\n\u003cp data-end=\"1801\" data-start=\"1603\"\u003eUnder the Higashiyama-en name, each matcha is chosen for a specific role. Jōen is the working matcha of the range, suited to daily lattes, iced drinks and kitchen use where flavour strength matters.\u003c\/p\u003e\n\u003cp data-start=\"718\" data-end=\"828\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eA strong, enduring matcha that keeps its depth, colour and presence wherever you use it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1507\" data-end=\"1859\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMatcha latte preparation, holds structure with milk\u003c\/li\u003e\n\u003cli\u003eIced matcha latte applications - with fruit compotes, with other tea infusions\u003c\/li\u003e\n\u003cli\u003eBaking and dessert applications - sablés, cheesecakes, chiffons or swiss rolls, muffins, mochi, brownies, matcha syrups\u003c\/li\u003e\n\u003cli\u003eSuited for mixing with white chocolate - matcha and white chocolate coated fruits\u003c\/li\u003e\n\u003cli\u003eUse agar or kanten powder to turn into matcha jelly to serve as a refreshing dessert or add cold jelly to matcha lattes instead of ice to give it texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSuggested Preparation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor latte | 4-5g whisked with 50ml hot water, then topped with 100ml to 150ml warm milk\u003cbr data-start=\"677\" data-end=\"680\"\u003eFor iced | Whisk with a small amount of warm water first, then pour over ice and milk or cold water\u003c\/p\u003e\n\u003cp\u003eNet Weight | 100g Approx. 25 servings for a 4g cup\u003cbr data-start=\"1202\" data-end=\"1205\"\u003eOrigin | Nishio, Aichi Prefecture, Japan\u003cbr data-start=\"1305\" data-end=\"1308\"\u003eStorage | Keep airtight and refrigerated after opening\u003c\/p\u003e","brand":"Higashiyama-en","offers":[{"title":"Default Title","offer_id":47424211484902,"sku":null,"price":39.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Higashiyamaen_Matcha_Joen.jpg?v=1771391928"}],"url":"https:\/\/easternhillgs.com\/ja\/collections\/new-to-matcha.oembed","provider":"Eastern Hill General Supplies","version":"1.0","type":"link"}