{"product_id":"marukyu-koyamaen-matcha-yugen","title":"Matcha - Yugen","description":"\u003cp data-end=\"659\" data-start=\"416\"\u003eYugen is a ceremonial grade matcha from Marukyu Koyamaen, recognised for its layered flavour and depth within the house’s range. It presents as an intense emerald green powder with a bright grassy fragrance supported by subtle nutty notes.\u003c\/p\u003e\n\u003cp data-end=\"1052\" data-start=\"661\"\u003eThe flavour opens soft and creamy, led by earthy sweetness reminiscent of cacao. As the cup develops, brighter vegetal tones emerge alongside savoury nuttiness. Astringency remains low, with mild bitterness and gentle waves of tartness appearing toward the finish. Compared to Aoarashi, Yugen carries a more assertive matcha character, and offers greater depth and sophistication than Isuzu.\u003c\/p\u003e\n\u003cp data-end=\"1318\" data-start=\"1054\"\u003eIts vivid green colour holds exceptionally well in baked goods, making it a strong choice for pastry and confectionery applications. The layered profile also performs confidently in matcha lattes, particularly for those who prefer a richer, more expressive matcha.\u003c\/p\u003e\n\u003cp data-end=\"1573\" data-start=\"1320\"\u003eThe name Yugen, meaning Mysterious Profundity, reflects the traditional Japanese aesthetic concept of subtle depth and complexity. True to its name, this blend reveals evolving layers with each sip rather than presenting as a straightforward expression.\u003c\/p\u003e\n\u003cp data-end=\"1734\" data-start=\"1575\"\u003eMarukyu Koyamaen, founded in 1704 and based in Uji, Kyoto, remains one of Japan’s most established tea houses with long standing ties to tea school traditions.\u003c\/p\u003e\n\u003cp data-end=\"1626\" data-start=\"1607\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eUsucha preparation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eMatcha latte preparation, holds structure with milk\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eDessert applications - matcha affagato, tiramisu, creme patissier \u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003eServe as warm usucha with red bean or peanut tang yuan (glutinous rice balls)\u003c\/li\u003e\n\u003cli data-end=\"1733\" data-start=\"1628\"\u003ePairs well with chocolate desserts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSuggested preparation\u003cbr\u003e\u003c\/strong\u003eUsucha | 2g whisked with 60ml water at 80°C\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e• For best results, sift before whisking and allow the tea to rest briefly after preparation for aromas to open.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"2000\" data-start=\"1874\"\u003eOrigin | Uji, Kyoto Prefecture, Japan\u003cbr data-end=\"1914\" data-start=\"1911\"\u003eProducer | Marukyu Koyamaen\u003cbr data-end=\"1944\" data-start=\"1941\"\u003eStorage | Keep airtight and refrigerated after opening\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eMarukyu Koyamaen Best Before Date • Read (YY\/MM\/DD)\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","brand":"Marukyu Koyamaen","offers":[{"title":"40g Tin","offer_id":45985314930918,"sku":"","price":64.0,"currency_code":"AUD","in_stock":false},{"title":"100g Bag","offer_id":45985314963686,"sku":"","price":120.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Marukyu_Koyamaen_Yugen_Matcha40.jpg?v=1733371083","url":"https:\/\/easternhillgs.com\/ja\/products\/marukyu-koyamaen-matcha-yugen","provider":"Eastern Hill General Supplies","version":"1.0","type":"link"}