{"title":"AOI SEICHA","description":"\u003cdiv class=\"ichigo-group ichigo-group_right clearfix\"\u003e\n\u003cdiv class=\"ichigo_body\"\u003e\n\u003cp data-start=\"155\" data-end=\"695\"\u003eNishio, in Aichi prefecture, has been one of Japan’s principal centres of matcha production for more than 800 years. Known for its extensive tencha cultivation and favourable growing conditions shaped by river mist, mild climate and fertile soil along the Yahagi River basin, the region remains one of the country’s most important sources of leaf for high quality matcha. Local tradition traces the spread of tea in Nishio to Shouichi Kokushi of Jissouji Temple, establishing the area’s long association with tea cultivation and refinement.\u003c\/p\u003e\n\u003cp data-start=\"697\" data-end=\"1273\"\u003eAoi Seicha carries a deeper historical lineage within this landscape. The company’s hollyhock crest, tachi aoi, is the emblem of the Honda family and closely linked to the Tokugawa era power structure. The Tokugawa shogunate defined Japan’s Edo period political and cultural life, and the Mitsuba Aoi became one of the most recognised symbols of authority and continuity in Japanese history. This connection places Aoi Seicha within a broader historical framework, reflecting not only regional tea expertise but a lineage tied to one of the country’s most influential periods.\u003c\/p\u003e\n\u003cp data-start=\"1275\" data-end=\"1829\"\u003eThe modern company was established in the early Taisho era when Honda Yasutaro reclaimed land in Nishio and began tea cultivation. Production remained largely manual until the 1930s, when the second generation introduced mechanisation and helped strengthen the reputation of Nishio tea. In 1955, Aoi Seicha won the Tencha division at the National Tea Competition in Nishio City, and for more than a century the company has remained one of the leading producers of Nishio matcha, supplying tea professionals and producers across Japan and internationally.\u003c\/p\u003e\n\u003cp data-start=\"1831\" data-end=\"1989\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eOur selection focuses on Aoi Seicha matcha chosen for depth, balance and clarity, representing the character and continuity of Nishio’s long matcha tradition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"aoi-seicha-matcha-tsukumo-no-shiro","title":"Matcha - Tsukumo no Shiro","description":"\u003cp data-end=\"1060\" data-start=\"654\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eTsukumo no Shiro is a ceremonial grade matcha crafted by AOI Seicha in Nishio, Aichi Prefecture, one of Japan’s principal matcha growing regions. It marks the starting point of AOI Seicha’s 2025 ceremonial lineup and sits as the usucha counterpart to Yaeyama, continuing the house’s structured progression of blends from previous years.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"714\" data-end=\"1072\"\u003eBlended for those new to matcha or for those who prefer a medium bodied, gently vegetal style, Tsukumo no Shiro performs beautifully whisked as usucha or prepared with milk. The profile is approachable, offering natural sweetness and a clean, refreshing finish that makes it an easy entry into daily ceremonial matcha without sacrificing depth or refinement.\u003c\/p\u003e\n\u003cp data-start=\"1074\" data-end=\"1366\"\u003eThe powder is a soft, clear green with a deep umami fragrance, layered with notes reminiscent of toasted soy glazed rice cracker and dark chocolate confectionery. The aroma sits comfortably between savoury and delicately sweet, giving the cup a calm, balanced character rather than intensity.\u003c\/p\u003e\n\u003cp data-start=\"1368\" data-end=\"1607\"\u003eWhisked as usucha, it opens with pure umami and bright vegetal clarity. A gentle sweetness develops through the mid palate, creating a smooth, rounded finish with no sharp edges. The overall impression is clean, steady and quietly refined.\u003c\/p\u003e\n\u003cp data-start=\"777\" data-end=\"920\"\u003eWith milk, Tsukumo no Shiro becomes a harmonious latte. Best prepared with moderate milk to preserve its vegetal clarity and natural sweetness. The colour holds beautifully and a soft green melon note emerges, lending the cup a light sweetness and freshness. Balanced and versatile, it is well suited to those beginning their matcha journey and to daily drinkers seeking a ceremonial matcha that performs equally well whisked traditionally or with milk.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDaily usucha\u003c\/li\u003e\n\u003cli\u003eMatcha latte preparation, best with moderate milk to preserve vegetal clarity\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eIced usucha over chilled water, coconut water and  apple or green grape juice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWeight | 30g Approx. 15 servings per 2g bowl\u003cbr\u003eOrigin | Nishio, Aichi Prefecture, Japan\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003eSuggested preparation: 2g matcha | 60–70ml water | 75–80°C\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eStorage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Producer\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eAOI Seicha traces its roots to Nishio, Aichi Prefecture, one of Japan's most important matcha producing regions. Tea cultivation in Nishio dates back more than 800 years, while the company's founding family, the Honda family, carries a lineage associated with the Tachi Aoi crest, a symbol closely connected to the hollyhock crest of the Tokugawa shogunate and the samurai traditions of the Mikawa region.\u003c\/p\u003e\n\u003cp\u003eAOI's modern tea business began in 1912 during the early Taisho period, when Yasutaro Honda established tea cultivation under Shunkoen Tea Factory. Drawing upon both the tea heritage of Nishio and generations of Honda family stewardship, AOI Seicha developed into one of the region's most respected matcha specialists. In 1955, the company won the Tencha division at the National Tea Competition, helping cement its standing within Japan's tea industry.\u003c\/p\u003e\n\u003cp\u003eToday, AOI Seicha continues to work with highly regarded growers and competition recognised tea farmers across Japan, refining matcha intended for both traditional tea preparation and contemporary appreciation worldwide. Its teas reflect the qualities for which Nishio has become renowned: sweetness, depth, balance and exceptional performance in both usucha and okōicha.\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"Default Title","offer_id":47517372842214,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/AOI_Seicha_Tsukumo_no_Shiro_c62d52b9-8dec-4cfd-84ca-6f42a38f8e43.jpg?v=1770530175"},{"product_id":"aoi-seicha-matcha-miyo-no-shiro","title":"Matcha - Miyo no Shiro","description":"\u003cp data-start=\"462\" data-end=\"773\"\u003eMiyo no Shiro is a ceremonial grade matcha crafted by AOI Seicha in Nishio, Aichi Prefecture, one of Japan’s principal matcha growing regions\u003cstrong data-start=\"462\" data-end=\"608\"\u003e.\u003c\/strong\u003e Introduced as part of AOI Seicha’s 2025 ceremonial lineup, it sits at a grade comparable to Shoju no Shiro and offers a fuller bodied profile than Tsukumo no Shiro.\u003c\/p\u003e\n\u003cp data-start=\"775\" data-end=\"998\"\u003eIf you are looking for a matcha to start with from the AOI Seicha range that is an all rounder for different applications, Miyo no Shiro is a strong starting point before moving further up the ranks of AOI’s 2025 portfolio.\u003c\/p\u003e\n\u003cp data-start=\"1000\" data-end=\"1245\"\u003eThe powder is a vivid, bright green. On the nose, warm toasted senbei rice cracker notes are balanced by the clean green lift of fresh spring vegetables, creating an inviting, umami rich aroma.\u003c\/p\u003e\n\u003cp data-start=\"1247\" data-end=\"1644\"\u003eAs usucha, it is decidedly savoury and vegetal forward. The first sip opens with a strong umami presence that settles into a rounded, almost broth like moreish depth. A gentle natural sweetness follows through the mid to back palate, creating a smooth and steady finish. The texture is fuller and more enveloping than the lighter counterpart Tsukumo no Shiro.\u003c\/p\u003e\n\u003cp data-start=\"1646\" data-end=\"1990\"\u003eWith milk, the vegetal character holds beautifully. It tolerates a fuller milk pour while maintaining structure and savoury presence. A soft soy like nuttiness comes forward, creating a warm, balanced latte where the green notes remain present without being overpowering. Comforting and smooth, Miyo no Shiro works beautifully both whisked and with milk, a good start point before heading up the ranks of AOI’s 2025 portfolio.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDaily usucha\u003c\/li\u003e\n\u003cli\u003eMatcha latte preparation, holds structure with milk\u003c\/li\u003e\n\u003cli\u003eMatcha affagato - thicker usucha preparation poured over vanilla, strawberry or black sesame ice cream\u003c\/li\u003e\n\u003cli\u003ePairs well with savoury rice meals - fried rice, glutinous rice wrapped in lotus leaf, rice bowls\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWeight | 30g Approx. 15 servings per 2g bowl\u003cbr\u003eOrigin | Nishio, Aichi Prefecture, Japan\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003eSuggested preparation: 2g matcha | 60–70ml water | 75–80°C\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Producer\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eAOI Seicha traces its roots to Nishio, Aichi Prefecture, one of Japan's most important matcha producing regions. Tea cultivation in Nishio dates back more than 800 years, while the company's founding family, the Honda family, carries a lineage associated with the Tachi Aoi crest, a symbol closely connected to the hollyhock crest of the Tokugawa shogunate and the samurai traditions of the Mikawa region.\u003c\/p\u003e\n\u003cp\u003eAOI's modern tea business began in 1912 during the early Taisho period, when Yasutaro Honda established tea cultivation under Shunkoen Tea Factory. Drawing upon both the tea heritage of Nishio and generations of Honda family stewardship, AOI Seicha developed into one of the region's most respected matcha specialists. In 1955, the company won the Tencha division at the National Tea Competition, helping cement its standing within Japan's tea industry.\u003c\/p\u003e\n\u003cp\u003eToday, AOI Seicha continues to work with highly regarded growers and competition recognised tea farmers across Japan, refining matcha intended for both traditional tea preparation and contemporary appreciation worldwide. Its teas reflect the qualities for which Nishio has become renowned: sweetness, depth, balance and exceptional performance in both usucha and okōicha.\u003c\/p\u003e\n\u003cp\u003eStorage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan style=\"color: #e77f6a;\"\u003eBest before dates on matcha are a guideline. When stored correctly kept airtight and refrigerated or frozen the tea maintains its quality well beyond this window. In our experience, it remains stable for up to 12 weeks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan style=\"color: #e77f6a;\"\u003e\u003ca style=\"color: #e77f6a;\" title=\"Best Before Guidelines for Food\" href=\"https:\/\/easternhillgs.com\/pages\/gourmet-food\"\u003eRead about NSW Best Before Guidelines here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"Default Title","offer_id":47517094084838,"sku":null,"price":29.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/AOI_Seicha_Ceremonial_Matcha_Miyo_no_Shiro.jpg?v=1776090736"},{"product_id":"aoi-seicha-matcha-nishi-no-mori","title":"Matcha - Nishi No Mori","description":"\u003cp data-end=\"586\" data-start=\"221\"\u003eNishi no Mori is a ceremonial grade matcha crafted by AOI Seicha in Nishio, Aichi Prefecture, one of Japan’s principal matcha growing regions. Sitting at the top of AOI Seicha’s usucha offerings within the newly introduced 2025 ceremonial lineup and comparable in level to Aoi no Homare, it represents one of the most refined and expressive blends in the range.\u003c\/p\u003e\n\u003cp data-end=\"1008\" data-start=\"588\"\u003eNishi no Mori is an exceptional usucha for those drawn to brightness and aromatic clarity. With exceptionally crisp fruit driven notes, this floral, sweet and refreshing profile is rare in matcha and a standout this season for its impeccable refinement. The powder is a luminous, vivid green, with an aroma that recalls fresh young greens, lightly grilled rice cracker and the gentle sweetness of chilled Japanese melon.\u003c\/p\u003e\n\u003cp data-end=\"1456\" data-start=\"1010\"\u003eAs usucha, it is exceptionally refined. The first sip opens with natural sweetness and a soft floral lift, followed by an extraordinarily bright green vegetal clarity. The flavour is refreshing and almost juicy, reminiscent of melon, muscat grapes and tender spring greens. The texture is silky and seamless with no bitterness, finishing with a clean lingering sweetness. This is a connoisseur’s usucha, elegant and an absolute pleasure to drink.\u003c\/p\u003e\n\u003cp data-end=\"1782\" data-start=\"1458\"\u003eWith milk, Nishi no Mori performs best with restraint. A small splash is sufficient to preserve its floral brightness and natural sweetness, allowing a delicate melon milk character to emerge without dulling its clarity. It is not a blend designed for heavy milk, but for those who enjoy a lighter, refined latte expression.\u003c\/p\u003e\n\u003cp data-end=\"1782\" data-start=\"1458\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\n\u003cli\u003eDaily usucha\u003c\/li\u003e\n\u003cli\u003eMatcha latte preparation, best with a light milk ratio\u003c\/li\u003e\n\u003cli\u003eMatcha gelée topped with fresh fruits such as nectarines, grapes or peaches\u003c\/li\u003e\n\u003cli\u003eServed with fruit based desserts to enhance the fruit and floral notes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWeight | 30g Approx. 15 servings per 2g bowl\u003cbr\u003eOrigin | Nishio, Aichi Prefecture, Japan\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003eSuggested preparation: 2g matcha | 60–70ml water | 75–80°C\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Producer\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eAOI Seicha traces its roots to Nishio, Aichi Prefecture, one of Japan's most important matcha producing regions. Tea cultivation in Nishio dates back more than 800 years, while the company's founding family, the Honda family, carries a lineage associated with the Tachi Aoi crest, a symbol closely connected to the hollyhock crest of the Tokugawa shogunate and the samurai traditions of the Mikawa region.\u003c\/p\u003e\n\u003cp\u003eAOI's modern tea business began in 1912 during the early Taisho period, when Yasutaro Honda established tea cultivation under Shunkoen Tea Factory. Drawing upon both the tea heritage of Nishio and generations of Honda family stewardship, AOI Seicha developed into one of the region's most respected matcha specialists. In 1955, the company won the Tencha division at the National Tea Competition, helping cement its standing within Japan's tea industry.\u003c\/p\u003e\n\u003cp\u003eToday, AOI Seicha continues to work with highly regarded growers and competition recognised tea farmers across Japan, refining matcha intended for both traditional tea preparation and contemporary appreciation worldwide. Its teas reflect the qualities for which Nishio has become renowned: sweetness, depth, balance and exceptional performance in both usucha and okōicha.\u003c\/p\u003e\n\u003cp\u003eStorage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #e77f6a;\"\u003eBest before dates on matcha are a guideline. When stored correctly kept airtight and refrigerated or frozen the tea maintains its quality well beyond this window. In our experience, it remains stable for up to 12 weeks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #e77f6a;\"\u003e\u003ca style=\"color: #e77f6a;\" title=\"Best Before Guidelines for Food\" href=\"https:\/\/easternhillgs.com\/pages\/gourmet-food\"\u003eRead about NSW Best Before Guidelines here\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"Default Title","offer_id":47517360455910,"sku":null,"price":36.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/AOI_Seicha_Nishi_no_Mori_Matcha.jpg?v=1763108278"},{"product_id":"aoi-seicha-matcha-kiju-no-mukashi","title":"Matcha - Kiju no Mukashi","description":"\u003cp\u003eKijū no Mukashi is a ceremonial grade matcha crafted by AOI Seicha in Nishio, Aichi Prefecture, one of Japan's principal matcha growing regions. Positioned among the upper tier of AOI Seicha's okōicha offerings within the new 2025 ceremonial lineup and comparable in standing to Mugenzo, it is a composed, full bodied expression designed for thick tea whilst remaining beautifully balanced as usucha.\u003c\/p\u003e\n\u003cp\u003eIdeal for those beginning to explore okōicha or seeking a structured yet approachable thick tea, Kijū no Mukashi offers depth, sweetness and umami in a poised, refined form. It reflects AOI Seicha's enduring philosophy that great matcha should not only possess complexity, but also clarity and ease of enjoyment.\u003c\/p\u003e\n\u003cp\u003eThe powder is a vibrant jewel toned green, fine and smooth with a warm toasted fragrance reminiscent of lightly grilled mochi, fresh mizuna and the clean sweetness of young greens. A gentle green lift in the aroma recalls snow pea and crisp Japanese mustard leaves. The character is distinctly umami forward yet bright.\u003c\/p\u003e\n\u003cp\u003eWhisked as usucha, it shows beautiful clarity for a deeper matcha. The first sip opens with a gentle savoury note before moving into balanced sweetness and soft floral tones reminiscent of young sakura leaf or pea blossom. Full bodied yet bright, it carries refreshing vegetal depth that lingers smoothly on the palate. The umami is present but never intrusive, giving the profile an elegant sweetness and composed green finish.\u003c\/p\u003e\n\u003cp\u003ePrepared as okōicha, Kijū no Mukashi becomes dense, smooth and richly layered. Sweetness concentrates into syrupy green depth, with toasted mochi warmth becoming more pronounced. Floral tones and rich vegetal character deepen into notes of steamed young greens. The result is a velvety, full bodied thick tea that remains clear, bright and remarkably well balanced for its weight.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhilst Miou and Shiou pursue increasing levels of refinement and rarity, Kijū no Mukashi stands apart for its accessibility without compromise. It captures what many seek in quality okōicha: delivering richness and concentration whilst remaining smooth, sweet and easy to appreciate. For those curious about thick tea, it offers a solid starting point. For experienced drinkers, it provides a deeply satisfying everyday koicha with enough depth and complexity to remain engaging without becoming overly intense.\u003c\/p\u003e\n\u003cp\u003eWith milk, Kijū no Mukashi maintains structure and depth. It tolerates a fuller milk ratio than lighter blends, delivering a classic ceremonial grade latte profile where natural sweetness and green tones remain present without heaviness.\u003c\/p\u003e\n\u003cp data-start=\"1437\" data-end=\"1456\"\u003e\u003cstrong data-start=\"1437\" data-end=\"1456\"\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1457\" data-end=\"1513\"\u003e\n\u003cli data-section-id=\"4ot8qq\" data-start=\"1457\" data-end=\"1466\"\u003eOkōicha\u003c\/li\u003e\n\u003cli data-section-id=\"1rmfltt\" data-start=\"1467\" data-end=\"1480\"\u003eRich usucha\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003eMatcha latte preparation, holds structure with milk\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMatcha affagato - thick koicha over vanilla bean or hojicha gelato\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1515\" data-end=\"1539\"\u003e\u003cstrong data-start=\"1515\" data-end=\"1539\"\u003eRecommended pairings\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1515\" data-end=\"1539\"\u003eWarm usucha served alongside black sesame or red bean tang yuan (glutinous rice balls)\u003c\/li\u003e\n\u003cli data-section-id=\"ltqtdp\" data-start=\"1540\" data-end=\"1571\"\u003e\n\u003cmeta charset=\"utf-8\"\u003ePlain scones with cream and jam\u003c\/li\u003e\n\u003cli data-section-id=\"ltqtdp\" data-start=\"1540\" data-end=\"1571\"\u003eDorayaki or red bean buns when available\u003c\/li\u003e\n\u003cli data-section-id=\"ltqtdp\" data-start=\"1540\" data-end=\"1571\"\u003eOnigiri filled with salmon, kombu or ume\u003c\/li\u003e\n\u003cli data-section-id=\"ltqtdp\" data-start=\"1540\" data-end=\"1571\"\u003eTamago sando\u003c\/li\u003e\n\u003cli data-section-id=\"ltqtdp\" data-start=\"1540\" data-end=\"1571\"\u003eSteamed prawn, vegetable or pork and chive dumplings served with minimal dipping sauce\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ltqtdp\" data-start=\"1540\" data-end=\"1571\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eCold zaru soba with a light dipping sauce\u003c\/li\u003e\n\u003cli data-section-id=\"1artx38\" data-start=\"1555\" data-end=\"1588\"\u003e\n\u003cp\u003eOnigiri\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWeight | 30g Approx. 15 servings per 2g bowl\u003cbr\u003eOrigin | Nishio, Aichi Prefecture, Japan\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003eSuggested preparation: 2g matcha | 60–70ml water | 75–80°C\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Producer\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eAOI Seicha traces its roots to Nishio, Aichi Prefecture, one of Japan's most important matcha producing regions. Tea cultivation in Nishio dates back more than 800 years, while the company's founding family, the Honda family, carries a lineage associated with the Tachi Aoi crest, a symbol closely connected to the hollyhock crest of the Tokugawa shogunate and the samurai traditions of the Mikawa region.\u003c\/p\u003e\n\u003cp\u003eAOI's modern tea business began in 1912 during the early Taisho period, when Yasutaro Honda established tea cultivation under Shunkoen Tea Factory. Drawing upon both the tea heritage of Nishio and generations of Honda family stewardship, AOI Seicha developed into one of the region's most respected matcha specialists. In 1955, the company won the Tencha division at the National Tea Competition, helping cement its standing within Japan's tea industry.\u003c\/p\u003e\n\u003cp\u003eToday, AOI Seicha continues to work with highly regarded growers and competition recognised tea farmers across Japan, refining matcha intended for both traditional tea preparation and contemporary appreciation worldwide. Its teas reflect the qualities for which Nishio has become renowned: sweetness, depth, balance and exceptional performance in both usucha and okōicha.\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStorage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"color: rgb(231, 127, 106);\"\u003eBest before dates on matcha are a guideline. When stored correctly kept airtight and refrigerated or frozen the tea maintains its quality well beyond this window. In our experience, it remains stable for up to 12 weeks. \u003cmeta charset=\"utf-8\"\u003e \u003ca href=\"https:\/\/easternhillgs.com\/pages\/gourmet-food\" title=\"Best Before Guidelines for Food\" style=\"color: rgb(231, 127, 106);\"\u003eRead about NSW Best Before Guidelines here\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"Default Title","offer_id":47517105914086,"sku":null,"price":55.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/AOI_Seicha_Matcha_Kiju_no_Mukashi_cd3e6633-4322-4e6a-b9cc-12b9fc99b69f.jpg?v=1776089133"},{"product_id":"aoi-seicha-matcha-shiou","title":"Matcha - Shiou (Master Blend - Limited Release)","description":"\u003cp\u003eShiou is the highest tier matcha within AOI Seicha's 2025 ceremonial collection. Crafted in Nishio, Aichi Prefecture, one of Japan's most historically significant matcha producing regions, it represents the culmination of AOI Seicha's long established blending and finishing expertise.\u003c\/p\u003e\n\u003cp\u003eAt the core of Shiou is exceptional competition grade tencha cultivated by the Kikuoka family in Kyoto, growers recognised for repeated success at national tea competitions across multiple generations. Harvested only once annually and produced in extremely limited quantities, this tencha is drawn from a small scale operation focused on quality rather than volume. As a result, only a limited allocation is made available each year, with much of the harvest reserved for long standing domestic relationships and specialist use.\u003c\/p\u003e\n\u003cp\u003eWhilst extraordinary leaf material forms the foundation of Shiou, it is AOI Seicha's blending expertise that elevates it into the realm of true master blends. The finest matcha is not defined by intensity alone, but by harmony. Sweetness must support umami. Floral notes should lift rather than dominate. Vegetal character must remain vibrant without becoming forceful. Texture should feel effortless, even in thick preparation.\u003c\/p\u003e\n\u003cp\u003eShiou exemplifies this philosophy. Rather than presenting a single defining note, its character unfolds gradually and with remarkable composure. Each sip reveals another facet of the tea. Sweetness gives way to fresh vegetal brightness, followed by layers of soft florals, gentle nuttiness and profound umami. No element overwhelms another. Instead, they move together seamlessly, creating a complete and deeply satisfying experience. \u003c\/p\u003e\n\u003cp\u003eThe aroma is immediately expressive, revealing notes of pineapple, melon and delicate florals carried on a deep umami fragrance.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eKoicha preparation demands a particular level of refinement. At this concentration, sweetness, umami and texture must remain composed, allowing the tea's complexity to unfold without bitterness or imbalance. Shiou rises effortlessly to this challenge. It is within this demanding style of preparation that the skill of both grower and blender becomes most apparent.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePrepared as okōicha, Shiou is remarkably smooth and evenly poised. The first impression is buttery and comforting, followed by bright vegetal notes that remain fresh from start to finish. Sweetness is natural and seamlessly integrated, supported by warm nuttiness and a gentle floral lift. There is no trace of astringency or bitterness. Instead, the tea unfurls slowly across the palate, revealing its layered nuances over time.\u003c\/p\u003e\n\u003cp\u003eVegetal notes lean towards snow pea, pea shoots and young spinach rather than darker leafy greens, lending Shiou a sense of brightness and precision even in thick preparation. The mouthfeel is velvety and composed, leaving a smooth, lingering finish that endures long after the final sip.\u003c\/p\u003e\n\u003cp\u003eIt is this balance, progression and refinement that distinguish Shiou as a master blend. Produced in limited quantities from exceptional competition recognised tencha and shaped by AOI Seicha's decades of experience, it stands among the most complete koicha grade matcha available within the producer's range.\u003c\/p\u003e\n\u003cp\u003eAs usucha, Shiou retains elegance and depth, though its true character is best experienced in thick preparation. With milk, it should be approached cautiously. A minimal splash may be explored sparingly, though it is not intended for full latte style preparation.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"487\" data-end=\"506\"\u003e\u003cstrong data-start=\"487\" data-end=\"506\"\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"507\" data-end=\"566\"\u003e\n\u003cli data-section-id=\"4ot8qq\" data-start=\"507\" data-end=\"516\"\u003eOkōicha\u003c\/li\u003e\n\u003cli data-section-id=\"1vq9mfa\" data-start=\"517\" data-end=\"533\"\u003eRefined usucha\u003c\/li\u003e\n\u003cli data-section-id=\"utt5px\" data-start=\"534\" data-end=\"566\"\u003eMinimal milk applications only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"568\" data-end=\"592\"\u003e\u003cstrong data-start=\"568\" data-end=\"592\"\u003eRecommended pairings\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"593\" data-end=\"998\"\u003e\n\u003cli data-section-id=\"ue62pw\" data-start=\"593\" data-end=\"635\"\u003eFresh strawberries or ripe white peaches\u003c\/li\u003e\n\u003cli data-section-id=\"1cj9ia5\" data-start=\"636\" data-end=\"684\"\u003eFresh figs with ricotta and a drizzle of honey\u003c\/li\u003e\n\u003cli data-section-id=\"159d31q\" data-start=\"685\" data-end=\"729\"\u003eVanilla bean shortbread or butter biscuits\u003c\/li\u003e\n\u003cli data-section-id=\"y86xtc\" data-start=\"730\" data-end=\"781\"\u003eAlmond croissants or plain croissants served warm\u003c\/li\u003e\n\u003cli data-section-id=\"y6k3v1\" data-start=\"782\" data-end=\"833\"\u003eBaked cheesecake with a lightly sweetened filling\u003c\/li\u003e\n\u003cli data-section-id=\"1bvqbdb\" data-start=\"834\" data-end=\"892\"\u003eA small piece of white chocolate with roasted pistachios\u003c\/li\u003e\n\u003cli data-section-id=\"swou4w\" data-start=\"893\" data-end=\"948\"\u003eSoft scrambled eggs on sourdough with cultured butter\u003c\/li\u003e\n\u003cli data-section-id=\"1x25ra7\" data-start=\"949\" data-end=\"998\"\u003e\n\u003cmeta charset=\"utf-8\"\u003eDelicate steamed seafood such as scallop or white fish with citrus\u003c\/li\u003e\n\u003cli data-section-id=\"1x25ra7\" data-start=\"949\" data-end=\"998\"\u003eSavoury rice dumplings or delicate steamed dumplings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWeight | 30g Approx. 15 servings per 2g bowl\u003cbr\u003eOrigin | Nishio, Aichi Prefecture, Japan\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003eSuggested preparation: 2g matcha | 60–70ml water | 75–80°C\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Producer\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eAOI Seicha traces its roots to Nishio, Aichi Prefecture, one of Japan's most important matcha producing regions. Tea cultivation in Nishio dates back more than 800 years, while the company's founding family, the Honda family, carries a lineage associated with the Tachi Aoi crest, a symbol closely connected to the hollyhock crest of the Tokugawa shogunate and the samurai traditions of the Mikawa region.\u003c\/p\u003e\n\u003cp\u003eAOI's modern tea business began in 1912 during the early Taisho period, when Yasutaro Honda established tea cultivation under Shunkoen Tea Factory. Drawing upon both the tea heritage of Nishio and generations of Honda family stewardship, AOI Seicha developed into one of the region's most respected matcha specialists. In 1955, the company won the Tencha division at the National Tea Competition, helping cement its standing within Japan's tea industry.\u003c\/p\u003e\n\u003cp\u003eToday, AOI Seicha continues to work with highly regarded growers and competition recognised tea farmers across Japan, refining matcha intended for both traditional tea preparation and contemporary appreciation worldwide. Its teas reflect the qualities for which Nishio has become renowned: sweetness, depth, balance and exceptional performance in both usucha and okōicha.\u003c\/p\u003e\n\u003cp\u003eStorage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.\u003cbr\u003e\u003cspan\u003ePlease Note • Price does not include whisk \u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan style=\"color: rgb(231, 127, 106);\"\u003eBest before dates on matcha are a guideline. When stored correctly kept airtight and refrigerated or frozen the tea maintains its quality well beyond this window. In our experience, it remains stable for up to 12 weeks. \u003cmeta charset=\"utf-8\"\u003e \u003ca style=\"color: rgb(231, 127, 106);\" title=\"Best Before Guidelines for Food\" href=\"https:\/\/easternhillgs.com\/pages\/gourmet-food\"\u003eRead about NSW Best Before Guidelines here\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"Default Title","offer_id":47232661160166,"sku":null,"price":119.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/AOI_Seicha_Matcha_Shiou_4010832d-b406-44a5-b672-54b723a0ec6a.jpg?v=1767164608"},{"product_id":"aoi-seicha-matcha-miou","title":"Matcha - Miou (Master Blend - Limited Release)","description":"\u003cp\u003eMiou is a pinnacle ceremonial grade matcha crafted by AOI Seicha in Nishio, Aichi Prefecture, one of Japan's principal matcha growing regions. Sitting just below Shiou within AOI Seicha's highest ceremonial offerings for 2025, it is crafted primarily for okōicha and represents one of the most refined thick tea expressions in the range.\u003c\/p\u003e\n\u003cp\u003eAs with AOI Seicha's finest matcha, Miou is defined not by a single dominant characteristic but by its balance. Sweetness, umami, vegetal depth and subtle aromatics are carefully composed so that each element supports the next. This harmony is the hallmark of a master blend, reflecting AOI Seicha's decades of expertise in selecting, blending and finishing matcha intended for elevated tea preparation.\u003c\/p\u003e\n\u003cp\u003eDesigned for koicha, Miou balances depth, warmth and clarity, offering a composed and deeply satisfying thick tea experience.\u003c\/p\u003e\n\u003cp\u003eThe powder is an exceptionally vibrant green with a sweet, comforting fragrance. Notes of cocoa and lightly toasted rice cracker feel warm rather than heavy, creating an immediate sense of calm in the aroma.\u003c\/p\u003e\n\u003cp\u003eKoicha preparation demands a particular level of refinement. At this concentration, balance becomes paramount. Sweetness, umami and texture must remain composed, allowing the tea's complexity to unfold without bitterness or imbalance. Miou meets this expectation with remarkable poise, revealing its layered character gradually from first sip to finish.\u003c\/p\u003e\n\u003cp\u003ePrepared as okōicha, Miou unfolds in even, measured layers. Deep umami emerges first, supported by dark leafy green notes that remain smooth and well balanced. The texture is silky and creamy, coating the mouth gently without weight. As the tea moves across the palate, vegetal and umami tones linger rather than strike, creating a seamless progression from beginning to end.\u003c\/p\u003e\n\u003cp\u003eA gentle sweetness emerges towards the finish, accompanied by soft nuttiness and faint cocoa warmth. Floral notes appear quietly in the background, adding lift without distraction. There is no bitterness or astringency. Miou begins warm and comforting, then brightens as it opens, leaving behind a smooth, resolved sweetness and a long, calming finish.\u003c\/p\u003e\n\u003cp\u003eWhilst Shiou represents the pinnacle of rarity and allocation within AOI Seicha's ceremonial collection, Miou offers entry into the producer's highest level of blending expertise. It is a matcha distinguished by harmony rather than intensity alone, rewarding attentive preparation with depth, composure and remarkable drinkability. For those seeking a true koicha experience, Miou stands as one of the most compelling expressions within AOI Seicha's ceremonial range.\u003c\/p\u003e\n\u003cp\u003eAs usucha, Miou retains elegance and depth, though its true character is best experienced in thick preparation. With milk, it is best approached with restraint. A small splash may be explored sparingly, preserving its structure and layered sweetness rather than transforming it into a full latte.\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-end=\"1456\" data-start=\"1437\"\u003e\u003cstrong data-end=\"1456\" data-start=\"1437\"\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1513\" data-start=\"1457\"\u003e\n\u003cli data-end=\"1466\" data-start=\"1457\" data-section-id=\"4ot8qq\"\u003eOkōicha\u003c\/li\u003e\n\u003cli data-end=\"1480\" data-start=\"1467\" data-section-id=\"1rmfltt\"\u003eRich usucha\u003c\/li\u003e\n\u003cli data-end=\"1513\" data-start=\"1481\" data-section-id=\"utt5px\"\u003eMinimal milk applications only\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1539\" data-start=\"1515\"\u003e\u003cstrong data-end=\"1539\" data-start=\"1515\"\u003eRecommended pairings\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1825\" data-start=\"1540\"\u003e\n\u003cli data-end=\"1571\" data-start=\"1540\" data-section-id=\"ltqtdp\"\u003eChestnut yokan or kuri kinton\u003c\/li\u003e\n\u003cli data-end=\"1606\" data-start=\"1572\" data-section-id=\"s1cnwy\"\u003eFinanciers or hazelnut dacquoise\u003c\/li\u003e\n\u003cli data-end=\"1606\" data-start=\"1572\" data-section-id=\"s1cnwy\"\u003ePear and almond tart\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1727\" data-start=\"1683\" data-section-id=\"1odx24r\"\u003eComté or aged Gouda served with fresh pear\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1825\" data-start=\"1767\" data-section-id=\"1v7e5d8\"\u003eChicken, ham and cheese or cucumber tea sandwiches\u003c\/li\u003e\n\u003cli data-end=\"1554\" data-start=\"1513\" data-section-id=\"aqh8hr\"\u003eOat biscuits or toasted sesame biscuits\u003c\/li\u003e\n\u003cli data-end=\"1588\" data-start=\"1555\" data-section-id=\"1artx38\"\u003eTriple cream brie with oat biscuits or toasted sesame biscuits\u003c\/li\u003e\n\u003cli data-end=\"1588\" data-start=\"1555\" data-section-id=\"1artx38\"\u003eSteamed dumlings\u003c\/li\u003e\n\u003cli data-end=\"1588\" data-start=\"1555\" data-section-id=\"1artx38\"\u003eCongee with chicken\u003c\/li\u003e\n\u003cli data-end=\"1588\" data-start=\"1555\" data-section-id=\"1artx38\"\u003e\n\u003cp\u003eOnigiri \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWeight | 30g Approx. 15 servings per 2g bowl\u003cbr\u003e\u003cspan\u003eOrigin | Nishio, Aichi Prefecture, Japan\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003eSuggested preparation: 2g matcha | 60–70ml water | 75–80°C\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eThe Producer\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003eAOI Seicha traces its roots to Nishio, Aichi Prefecture, one of Japan's most important matcha producing regions. Tea cultivation in Nishio dates back more than 800 years, while the company's founding family, the Honda family, carries a lineage associated with the Tachi Aoi crest, a symbol closely connected to the hollyhock crest of the Tokugawa shogunate and the samurai traditions of the Mikawa region.\u003c\/p\u003e\n\u003cp\u003eAOI's modern tea business began in 1912 during the early Taisho period, when Yasutaro Honda established tea cultivation under Shunkoen Tea Factory. Drawing upon both the tea heritage of Nishio and generations of Honda family stewardship, AOI Seicha developed into one of the region's most respected matcha specialists. In 1955, the company won the Tencha division at the National Tea Competition, helping cement its standing within Japan's tea industry.\u003c\/p\u003e\n\u003cp\u003eToday, AOI Seicha continues to work with highly regarded growers and competition recognised tea farmers across Japan, refining matcha intended for both traditional tea preparation and contemporary appreciation worldwide. Its teas reflect the qualities for which Nishio has become renowned: sweetness, depth, balance and exceptional performance in both usucha and okōicha.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eStorage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1507\" data-end=\"1859\"\u003e\u003cspan\u003e\u003cspan style=\"color: rgb(231, 127, 106);\"\u003eBest before dates on matcha are a guideline. When stored correctly kept airtight and refrigerated or frozen the tea maintains its quality well beyond this window. In our experience, it remains stable for up to 12 weeks. \u003cmeta charset=\"utf-8\"\u003e \u003ca href=\"https:\/\/easternhillgs.com\/pages\/gourmet-food\" title=\"Best Before Guidelines for Food\" style=\"color: rgb(231, 127, 106);\"\u003eRead about NSW Best Before Guidelines here\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"AOI Seicha","offers":[{"title":"Default Title","offer_id":47232662077670,"sku":null,"price":65.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/AOI_Seicha_Matcha_Miou.jpg?v=1767165078"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/collections\/AOI_Seicha_Yaeyama_Matcha_d8d7fcbb-9400-4922-9781-1135b3e21ade.jpg?v=1765178308","url":"https:\/\/easternhillgs.com\/ko\/collections\/aoi-seicha.oembed","provider":"Eastern Hill General Supplies","version":"1.0","type":"link"}