{"product_id":"fukujuen-matcha-hisen","title":"Matcha - Hisen (Tea School Selection)","description":"\u003cp data-end=\"576\" data-start=\"366\"\u003eHisen is a ceremonial matcha created by Fukujuen to commemorate the succession of Sen Sōshitsu XVI (Zabōsai) as Grand Master of the Urasenke school, one of the principal traditions of Japanese tea ceremony.\u003c\/p\u003e\n\u003cp data-end=\"886\" data-start=\"578\"\u003eFounded in Kyoto in 1790, Fukujuen is one of Uji’s most respected tea houses, long associated with tea school traditions and formal ceremonial blending. Developed for usucha preparation, Hisen reflects the Urasenke philosophy of achieving presence and depth through balance and control rather than intensity.\u003c\/p\u003e\n\u003cp data-end=\"1123\" data-start=\"888\"\u003eThis is a rich, medium bodied ceremonial matcha with notable depth and mouthfeel. Umami forward and smooth, it delivers satisfying weight and structure without heaviness, carrying confidently both whisked and, where desired, with milk.\u003c\/p\u003e\n\u003cp data-end=\"1309\" data-start=\"1125\"\u003eThe dry powder opens with a distinctly savoury aroma reminiscent of soy glazed senbei wrapped in seaweed, followed by gentle sweetness recalling cacao, milk chocolate and soft vanilla.\u003c\/p\u003e\n\u003cp data-end=\"1730\" data-start=\"1311\"\u003ePrepared as usucha, Hisen presents with greater depth and presence than most medium bodied matcha. The flavour begins savoury and nut forward, then settles into a smooth, even texture with natural sweetness and no bitterness or astringency. Rather than tasting light or thin, the tea carries substantial mouthfeel and a rounded finish that lingers softly on the palate, giving the cup a complete and composed character.\u003c\/p\u003e\n\u003cp data-end=\"2019\" data-start=\"1732\"\u003eAs a latte, Hisen becomes creamy and nut forward, with softened umami and natural sweetness that integrates smoothly with milk while retaining its depth and structure. Its balanced concentration allows a smaller amount to deliver a full and satisfying result without dilution of flavour.\u003c\/p\u003e\n\u003cp data-end=\"2198\" data-start=\"2021\"\u003eWe selected Hisen for its blending mastery, a ceremonial matcha that delivers depth and presence through control, balance and refinement, consistent with its tea school origins.\u003c\/p\u003e\n\u003cp data-start=\"1507\" data-end=\"1859\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUsucha preparation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eMatcha Latte - best with a lighter milk ratio\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eWarm usucha served alongside berries and pistachio cookies and cakes\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003ePairs well with vanilla or almond based desserts\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWeight | 20g Approx. 10 servings per 2g bowl\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eOrigin | Uji, Kyoto Prefecture, Japan\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003eSuggested preparation: 2g matcha | 60–70ml water | 75–80°C\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe Producer \u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003eFukujuen’s story begins in 1790, when its founder, Iyemon Fukui, established a tea house in Kyoto dedicated to the art of Japanese tea. More than two centuries later, the company remains one of Japan’s most respected tea merchants, renowned for cultivating, blending and refining the teas of Uji, a region widely regarded as the birthplace of Japan’s highest quality tea traditions. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1201\" data-start=\"1062\"\u003eStill family operated today, Fukujuen continues to uphold Kyoto’s tea heritage through craftsmanship that bridges tradition and innovation.\u003c\/p\u003e\n\u003cp data-end=\"1503\" data-start=\"1206\"\u003eGuided by its founding philosophy of harmony and purity, every leaf is carefully nurtured, shade grown and stone milled to draw out sweetness, layered umami and aromatic depth. The result is a distinctly Kyoto style of tea making that values balance, elegance and refinement above intensity alone.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eStorage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan style=\"color: rgb(231, 127, 106);\"\u003eBest before dates on matcha are a guideline. When stored correctly kept airtight and refrigerated or frozen the tea maintains its quality well beyond this window. In our experience, it remains stable for up to 12 weeks. \u003cmeta charset=\"utf-8\"\u003e \u003ca style=\"color: rgb(231, 127, 106);\" title=\"Best Before Guidelines for Food\" href=\"https:\/\/easternhillgs.com\/pages\/gourmet-food\"\u003eRead about NSW Best Before Guidelines here\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Fukujuen","offers":[{"title":"Default Title","offer_id":46717572284646,"sku":null,"price":39.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Fukujuen_Matcha_Usucha_Hisen2.jpg?v=1767919129","url":"https:\/\/easternhillgs.com\/ko\/products\/fukujuen-matcha-hisen","provider":"Eastern Hill General Supplies","version":"1.0","type":"link"}