{"product_id":"higashiyamaen-matcha-for-lattes-joen","title":"Matcha For Lattes - Joen","description":"\u003cp data-end=\"661\" data-start=\"348\"\u003eJōen (常苑), meaning Enduring Green, is a full-bodied matcha selected for strength and lasting flavour. Crafted in Nishio, Aichi Prefecture by heritage producer Aoi Seicha, it is designed with a clear purpose within the Higashiyama-en range: performance and durability across milk, ice and kitchen applications.\u003c\/p\u003e\n\u003cp data-end=\"994\" data-start=\"663\"\u003eIn powder form, the aroma is warm and grounded, with notes of sweet cacao and the earthiness of roasted chestnuts, layered with savoury umami and a subtle toasted character reminiscent of soy glazed rice crackers and wasabi peas. Despite its depth, the profile retains the brightness and clean lift characteristic of Nishio matcha.\u003c\/p\u003e\n\u003cp data-end=\"1302\" data-start=\"996\"\u003eThis blend is intentionally more robust than matcha designed for straight drinking. Its vegetal intensity, deeper umami and clean, structured bitterness allow the flavour to carry confidently through milk, plant-based alternativ\u003cimg\u003ees, coconut water, fruit purées and sweeteners without becoming lost or muted.\u003c\/p\u003e\n\u003cp data-end=\"1601\" data-start=\"1304\"\u003eAs dairy or sweetness is added, the bitterness softens almost completely, revealing a creamy texture and subtle floral lift, while the fresh green character remains clear and defined. It is not intended for delicate usucha preparation, but for applications where strength and clarity are required.\u003c\/p\u003e\n\u003cp data-end=\"1801\" data-start=\"1603\"\u003eUnder the Higashiyama-en name, each matcha is chosen for a specific role. Jōen is the working matcha of the range, suited to daily lattes, iced drinks and kitchen use where flavour strength matters.\u003c\/p\u003e\n\u003cp data-start=\"718\" data-end=\"828\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eA strong, enduring matcha that keeps its depth, colour and presence wherever you use it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1507\" data-end=\"1859\"\u003e\u003cstrong\u003eBest suited for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMatcha latte preparation, holds structure with milk\u003c\/li\u003e\n\u003cli\u003eIced matcha latte applications - with fruit compotes, with other tea infusions\u003c\/li\u003e\n\u003cli\u003eBaking and dessert applications - sablés, cheesecakes, chiffons or swiss rolls, muffins, mochi, brownies, matcha syrups\u003c\/li\u003e\n\u003cli\u003eSuited for mixing with white chocolate - matcha and white chocolate coated fruits\u003c\/li\u003e\n\u003cli\u003eUse agar or kanten powder to turn into matcha jelly to serve as a refreshing dessert or add cold jelly to matcha lattes instead of ice to give it texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eSuggested Preparation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFor latte | 4-5g whisked with 50ml hot water, then topped with 100ml to 150ml warm milk\u003cbr data-start=\"677\" data-end=\"680\"\u003eFor iced | Whisk with a small amount of warm water first, then pour over ice and milk or cold water\u003c\/p\u003e\n\u003cp\u003eNet Weight | 100g Approx. 25 servings for a 4g cup\u003cbr data-start=\"1202\" data-end=\"1205\"\u003eOrigin | Nishio, Aichi Prefecture, Japan\u003cbr data-start=\"1305\" data-end=\"1308\"\u003eStorage | Keep airtight and refrigerated after opening\u003c\/p\u003e","brand":"Higashiyama-en","offers":[{"title":"Default Title","offer_id":47424211484902,"sku":null,"price":39.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0170\/9420\/files\/Higashiyamaen_Matcha_Joen.jpg?v=1771391928","url":"https:\/\/easternhillgs.com\/ko\/products\/higashiyamaen-matcha-for-lattes-joen","provider":"Eastern Hill General Supplies","version":"1.0","type":"link"}