'We've often wondered about the origins and history of our area. So it turns out, before there was the designated 2010/2011 postcodes that make up the present boundaries defined by Darlinghurst, Surry Hills, East Sydney, Woolloomooloo, Potts Points, Kings Cross and Elizabeth Bay this collective area on the ridge was referred to as Eastern Hill (pre. 1820)

We wanted to create an identity that resonates with the community at large and pay homage to the roots of the Eastern Hill in a way that was relevant in today's context. We look to the every day and we're creating Life Goods that service the inhabitants of Eastern Hill'