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Hojicha Powder


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Hojicha Powder from Marukyu Koyamaen is produced by roasting carefully selected green tea leaves and grinding them into a fine powder for ease of use. The light brown powder delivers a mild roasted profile distinct from matcha, with less herbaceous character and more warmth.

The flavour is gently smoky and toasty, developing deeper roasted notes when baked. When combined with cream, mild astringency and roasted depth become more noticeable, allowing the flavour to stand out in milk based preparations.

Its balanced roasted character makes it well suited to both hot and cold drinks, particularly when paired with milk or plant based alternatives. The powder also performs reliably in desserts and baking where subtle warmth rather than green intensity is desired.

Best suited for

  • Matcha latte preparation, holds it structure with milk
  • Milk based hot or iced drinks
  • Baking and dessert applications

Suggested preparation
Latte | 4-5g whisked with 50ml water at 80-100°C, 100-150ml of milk (served warm or iced)

Weight | 100g
Origin | Uji, Kyoto Prefecture, Japan
Storage | Keep airtight and refrigerated after opening
Marukyu Koyamaen Best Before Date • Read (YY/MM/DD)

Learn more about the various tea varietals from Marukyu Koyamaen here

About The Producer
Founded during the Genroku period (1688-1704), Marukyu Koyamaen has spent more than three centuries producing Japanese green tea from its home in Uji, Kyoto, a region long recognised as the historical centre of Japanese tea cultivation. Established by Kyujiro Koyama, the company has remained dedicated to the cultivation, procurement, refining and blending of tea across successive generations, combining traditional craftsmanship with continually evolving production methods.

Marukyu Koyamaen oversees every major stage of the process. Alongside tea cultivated on its own farms, the company works closely with carefully selected growers before refining and blending each tea to achieve its intended character. This integrated approach has remained central to the company's production for more than 300 years and continues across its matcha, gyokuro, sencha, hōjicha and other Japanese green teas.

Marukyu Koyamaen's commitment to tea production has been recognised through one of Japan's strongest records at the National Tea Competition, receiving numerous first-place awards across multiple tea categories over several decades. Today, the company continues to produce its teas from Uji, combining centuries of accumulated knowledge with modern production and quality control while remaining one of Japan's longest-established tea producers.

Continue to the Origins section below for the complete history of Marukyu Koyamaen.

Marukyu Koyamaen's 丸久小山園 traces its origins to the Genroku period (1688-1704), when Kyujiro Koyama began cultivating and producing tea in Ogura, Uji, Kyoto. For more than three centuries, the Koyama family has remained dedicated to the production of Japanese green tea, with each generation building upon the knowledge, techniques and standards established by those before it.

From its home in Uji, Marukyu Koyamaen has developed as an integrated tea producer, combining tea cultivation, procurement, refining and blending under one organisation. Alongside tea grown on its own farms, the company works with carefully selected growers in Uji and other established tea-producing regions, allowing it to produce blends that remain consistent from harvest to harvest while reflecting the character expected of each tea.

Over the course of its history, Marukyu Koyamaen has earned one of Japan's strongest records at the National Tea Competition, receiving numerous first-place awards across different tea categories. These achievements reflect decades of refinement in cultivation, processing and blending, and have helped establish the producer as one of the most respected names in Japanese tea.

Today, Marukyu Koyamaen continues to produce matcha, gyokuro, sencha, hōjicha and other Japanese green teas from its base in Uji. While production methods have evolved alongside modern technology, the company remains focused on preserving the craftsmanship, consistency and regional character that have defined its teas for more than 300 years.

Ingredients: Hojicha Powder (Roasted Green Tea Powder)

Brewing Recommendations

Hojicha Latte
Recommended amount per cup: 4g -6g of powder
Servings Per pack: Averages 16 - 25 cups of tea
Water Temperature: Best brewed at 80-85ºC.
Sift the Hojicha powder for better whisking.

Marukyu Koyamaen Best Before Date • Read Year/Month/Day