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Matcha - Ikuyo No Mukashi


Dispatched from Sydney within 1–2 business days. Tracked with signature on delivery.

Ikuyo no Mukashi is a smooth and approachable usucha matcha from Kyoto tea house Ippodo. Within the producer's extensive matcha collection, it is recognised for its balanced sweetness, soft creaminess and easy drinkability.

Rather than leading with pronounced umami or deep vegetal intensity, Ikuyo no Mukashi favours roundness and approachability. This makes it particularly well suited to everyday preparation and contemporary matcha drinks where sweetness, texture and balance are equally important.

The powder is vibrant green with a mellow fragrance that hints at fresh cream, sweet grains and young greens. Whisked as usucha, it opens with gentle sweetness and a smooth, buttery texture. Notes of cream, light nuts and soft vegetation sit at the forefront, supported by a restrained umami character that remains present without dominating the cup.

Unlike more savoury or intensely umami driven matcha, Ikuyo no Mukashi maintains an easygoing profile that many drinkers find immediately accessible. A touch of pleasant astringency provides structure and lift, preventing the sweetness from becoming flat whilst contributing to a clean finish.

This balance of sweetness, creaminess and freshness also makes Ikuyo no Mukashi particularly versatile. Whilst intended primarily for usucha, it performs well in contemporary preparations where a small amount of milk or sweetener is introduced. Strawberry matcha, honey sweetened matcha and lighter matcha lattes all benefit from its naturally rounded character.

For those seeking a matcha that prioritises approachability and drinkability over intensity, Ikuyo no Mukashi offers a thoughtful and highly enjoyable expression of Kyoto style usucha.

Weight | 20g Box
Origin | Kyoto prefecture, Japan
Storage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.

Best suited for

  • Usucha
  • Latte preparation with lighter milk application
  • Jasmine, osmanthus or earl grey infusions - jelly or foam format interferes less with the matcha

Pairing Suggestions
Food we've enjoyed that complement and highlight the tea's character

  • Russian honey cake
  • Baklava
  • Strawberry genoise
  • Eton Mess
  • Crumpets with wildflower honey
  • Southeast asian sweets that feature glutinous rice - Seri Muka, Khanom Chun 
  • Kanom Beung (sweet Thai crepes)

Preparation Recommendations
Usucha (Thin Tea)
Recommended amount per cup: 2g (sift for a smoother, delicate consistency)
Servings Per Tin: Averages 10 cups of tea
Water Temperature: 60ml of water at 80ºC

About the Producer
Founded in Kyoto in 1717, Ippodo Tea has produced Japanese tea for more than three centuries. The business began as a shop named Omiya, established by Rihei Watanabe near the Kyoto Imperial Palace, selling tea and ceramics. In 1846, Prince Yamashina bestowed the name Ippodo, meaning "preserve one", expressing his wish that the company continue providing high quality tea. Today, Ippodo remains family owned and is operated by the sixth and seventh generations of the Watanabe family.

Ippodo produces teas using leaves grown primarily in Kyoto, Nara and Shiga Prefectures, working closely with experienced tea growers throughout the region. According to the company, the evaluation of tea leaves and the blending process are the most important stages of its work. Rather than producing teas defined by a single harvest or growing area, Ippodo blends carefully selected lots to achieve the intended flavour, aroma and balance of each tea. The company produces around thirty house blends across matcha, gyokuro, sencha and bancha, with each developed for a specific style of preparation and drinking experience.

More than 300 years after its founding, Ippodo continues to produce and refine Japanese tea from its Kyoto headquarters whilst remaining committed to the principles on which the company was established.

Read the full history in the Origins section below.

Ippodo Tea traces its origins to Kyoto in 1717, when Rihei Watanabe, a merchant from Ōmi (present-day Shiga Prefecture), established a shop called Omiya near the Kyoto Imperial Palace. At the time, the business dealt in both tea and ceramics, serving Kyoto during a period when the city was firmly established as Japan's cultural and political centre.

In 1846, the business received the name Ippodo from Prince Yamashina. Meaning "preserve one", the name reflected his wish that the company preserve one enduring tradition: producing tea of the highest quality. The name has remained with the company ever since and continues to define its guiding philosophy.

As Japanese tea culture evolved, Ippodo gradually shifted its focus exclusively to tea. During the Meiji period, the company exported tea to the United States before transitioning its attention to the domestic Japanese market in the Taishō era. Throughout the twentieth century, it expanded its retail presence, opened its Kyoto tearoom, introduced tea workshops and established stores beyond Kyoto, while remaining under family ownership.

Today, Ippodo's teas are produced using leaves grown primarily in Kyoto, Nara and Shiga Prefectures. The company works closely with experienced tea growers, carefully evaluating each harvest before procuring the tea leaves used in its blends. According to Ippodo, selecting tea leaves that meet its standards and blending them into consistent house brands form the foundation of its work. Rather than defining its teas by individual farms or harvests, the company develops each blend to deliver a consistent flavour profile from year to year, despite natural seasonal variation.

Ippodo currently produces more than thirty house blends across four principal categories: matcha, gyokuro, sencha and bancha. Each blend is developed with a distinct flavour profile and intended style of preparation, reflecting the company's long-standing approach to tea evaluation and blending. Many of Ippodo's matcha names have been bestowed by the heads of Japan's traditional schools of tea, reflecting the company's long-standing relationship with the practice of chanoyu.

Matcha - Green Tea Powder

Preparation Recommendations
Usucha (Thin Tea)
Recommended amount per cup: 2g (sift for a smoother, delicate consistency)
Servings Per Tin: Averages 10 cups of tea
Water Temperature: 60ml of water at 80ºC

Koicha (Thick Tea)
Recommended amount per cup: 4g (sift for a smoother, delicate consistency)
Servings per Tin: Averages 5 cups of tea
Water Temperature: 30ml of water at 80ºC

20g Box