A quiet intensity with a grounded heart. Shokoya is a premium hojicha powder crafted in Nishio, a region best known for producing high quality tencha for match and gyokuro. Here, select tencha stems are double roasted to draw out a rich, earthy depth reminiscent of toasted cacao. Smooth and full bodied, it carries the signature roasted notes of hojicha with surprising clarity - never heavy or overwhelming on the palate. The finish is clean and refreshing, leaving a gentle warmth that lingers without weight.
The Shokoya name - Fragrant Nightfall is an ode to the aroma of pinewood and incense drifting through the evening air as it captures the spirit of this tea: warming, grounding and quietly restorative. A deeply comforting powder designed for lattes, confections or slow sippings as the day gives way to the dusk.
Higashiyama-en draws reference from Higashiyama ward - a historic district in Kyoto where tea culture was shaped through centuries of tradition, artistry and quiet reverence. This area is closely connected to Uji, one of Japan's most esteemed regions for matcha cultivation. More than a name, Higashiyama-en reflects our respect for the quiet precision, hospitality and deep intention that define tea tradition. This philosophy is also embodied in our parent identity: Eastern Hill General Supplies, where beautifully functional life goods are made for good living. It's from this foundational name that Higashiyama-en naturally emerged - a garden within the hill. Each spring the garden bursts with new green. Locals say you can taste the stillness of the Eastern Hill in every sip - a gentle grounding reminder of nature's patience. The best and most tender leaves are procured for your quiet enjoyment.
Recommended amount per cup: 2g for traditional drinking and 4g for latte
Servings Per Tin: Averages 50 cups of tea for 2g or 25 cups for 4g
Water Temperature: 80-85ºC
Weight | 100g
Origin | Nishio, Aichi Prefecture, Japan
