WHO WE ARE

Prior to 1820, Eastern Hill described the ridge that ran from Woolloomooloo through East Sydney, Darlinghurst, Kings Cross, Potts Point, Elizabeth Bay and the Oxford St end of Surry Hills - some of Sydney's oldest neighbourhoods. The name has faded from maps. but the layered, eclectic, and independent identity of the hill remains.

Eastern Hill General Supplies is the evolution of Footage, our original store founded in 2003 - known for pioneering rare sneakers, streetwear and future-classic labels long before they became global shorthand.

Today, Eastern Hill reflects the next chapter: A life store shaped by 22 years of retail practice, design instincts and lived experience.

We now focus on four in-house brands that reflect who we are - along with a stable of makers who share our ethos:

• Footage Made - our tailored ready-to-wear line, built on years of experience in fit, fabric and form
• Eastern Hill Goods - everyday essentials, tees and objects rooted in place and story.
• Isle of Tigers - food, sauces and homewares that honour our Singaporean Peranakan roots.
• Higashiyama-en - Japanese matcha and teas that celebrate heritage and craft. 

Eastern Hill isn't just a general store - its a living archive of the things we make, use, wear, and eat - shaped by years of knowing what matters and what lasts.