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Matcha For Lattes - Joen

Jōen (常苑), meaning Enduring Green, is a full-bodied matcha selected for strength and lasting flavour.

In powder form, the aroma is warm and grounded, with notes of sweet cacao and the earthiness of roasted chestnuts, layered with savoury umami and a subtle toasted character reminiscent of Japanese snacks akin to soy glazed rice crackers and wasabi peas. Despite its depth, the profile retains the brightness and clean lift characteristic of Nishio matcha.

This blend is intentionally more robust than matcha designed for straight drinking. Pronounced vegetal intensity, deeper umami and a clean, structured bitterness allow the flavour to carry through milk, plant-based alternatives, coconut water, fruit purées and sweeteners.

As dairy or sweetness is added, the bitterness softens while the fresh green character remains clear and defined.

Under the Higashiyama-en name, each matcha is chosen for a specific role. Jōen is the working matcha of the range, suited to daily lattes, iced drinks and kitchen use where flavour strength matters.

A strong, enduring matcha that keeps its depth, colour and presence wherever you use it.

Net Weight | 100g 
Origin | Nishio, Aichi Prefecture, Japan

Higashiyama-en is the tea line developed in-house by Eastern Hill General Supplies.

The name references Kyoto’s Higashiyama ward, a historic centre of Japanese tea culture closely connected to Uji matcha. It reflects an approach shaped by precision, respect for process, and a long view of craft.

This philosophy parallels our own Eastern Hill identity, with both names speaking to a place, a landscape, and a way of working that values restraint, consistency, and quiet confidence.

Teas are sourced from established producers and selected for cultivar, growing conditions, processing, and reliability. The range is curated for daily use, offering matcha that performs with clarity while remaining grounded in tradition.

Ingredients: Matcha (Green Tea Powder)

Brewing Instructions

Recommended Amount per Cup: 4-5g for latte
Servings Per Pack: Averages 25 cups for with 4g use
Water Temperature: 80-85ºC

Ideal for
• Matcha lattes (hot or iced)
• Oat, almond and other plant milks
• Coconut water and blended drinks
• Desserts, baking and soft serve
• Daily high-volume use

Net Weight: 100g 
Origin: Nishio, Aichi Prefecture, Japan

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