Eastern Hill has always been about telling stories through cloth, and the Rice Rice Baby Tee was the very first print to step beyond our logo and into the wider world of design. Its debut cemented our commitment to capturing the spirit of local culture, starting with Australia’s great love affair with the neighbourhood Chinese restaurant.
From the 70s and 80s, these family-run kitchens became landmarks of suburban life — places where honey king prawns, chow mein, Mongolian lamb and fried rice ruled the table. For many, they meant mum finally got to put her feet up after a week of home cooking while the family ventured into a world of neon lights, plastic tablecloths, and sweet & sour nostalgia.
The Rice Rice Baby Tee is both an homage to those restaurants and a marker of our own beginnings at Eastern Hill — a celebration of everyday food culture and the tees that tell its story. RICE is still LYFE.
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