Matcha - Goryoku

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Goryoku, meaning Strong Green, is a versatile matcha selected from first and second harvest tencha grown in Nishio, Aichi Prefecture by heritage producer Aoi Seicha. Positioned as a structured everyday expression within the Higashiyama-en range, it balances strength, clarity and approachability in equal measure.

Its powder releases a sweet aroma reminiscent of milk chocolate and milk candy. Whisked traditionally as usucha, it delivers a vivid green colour, smooth body and a composed profile of gentle sweetness, clean umami and light leafy bitterness akin to tender dark greens. The finish is fresh rather than sharp. The flavour is structured and satisfying with minimal astringency, offering both energy and control in the cup.

In milk lattes, its vivid colour holds beautifully. Milk rounds off any sharpness and brings natural sweetness to the fore, recalling the comforting nostalgia of matcha ice cream. Smooth vegetal notes remain present and clearly defined, resulting in a balanced, refreshing latte that avoids heaviness.

Its strength and clarity make it ideal for daily usucha, while its depth and colour carry confidently into milk preparation. It is equally suited to hot or iced applications, maintaining structure across formats.

An everyday matcha with the strength to drink straight and the body to carry milk, Goryoku is designed for reliable performance and repeat use.

Best suited for

  • Usucha preparation 
  • Iced usucha with ice and chilled water or coconut water
  • Matcha latte preparation, holds structure with milk
  • Iced matcha latte applications - with delicate fruit compotes like strawberry, peaches or nectarines
  • Cold dessert applications - tiramisu, matcha custard or pastry cream, ice cream
  • Matcha cold foam for drinks - coconut clouds
  • Serve warm or chilled poured over black sesame or red bean tang yuan (glutinous rice balls)
  • With salt as a savoury salt dip for tempura, grilled corn and roasted sweet potato

Suggested preparation

For water | 2g to 3g whisked with 70ml to 80ml hot water at 80°C
For latte | 3g whisked with 50ml hot water, then topped with 100-150ml warm milk
For iced | Whisk with a small amount of warm water first, then pour over ice and milk or cold water

Net Weight | 100g Approx. 25 servings for a 4g cup
Origin | Nishio, Aichi Prefecture, Japan
Storage | Keep airtight and refrigerated after opening

 

 

Higashiyama-en is the tea line developed in-house by Eastern Hill General Supplies.

The name references Kyoto’s Higashiyama ward, a historic centre of Japanese tea culture closely connected to Uji matcha. It reflects an approach shaped by precision, respect for process, and a long view of craft.

This philosophy parallels our own Eastern Hill identity, with both names speaking to a place, a landscape, and a way of working that values restraint, consistency, and quiet confidence.

Teas are sourced from established producers and selected for cultivar, growing conditions, processing, and reliability. The range is curated for daily use, offering matcha that performs with clarity while remaining grounded in tradition.

Ingredients: Matcha (Green Tea Powder)

Recommended Amount per Cup:

2g for traditional drinking - Usucha (thin tea) and 4g for Milk Latte

Servings per Pack: Averages 50 cups of tea for 2g or 25 cups for 4g

Water Temperature: 80-85ºC

Net Weight: 100g 
Origin: Nishio, Aichi Prefecture, Japan

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