Created in Stockholm by partners Niclas and Christine Lydeen. Cra-yon is the result of a career that spans over 10 years in the niche world of perfumery. Having created previously for brands such as Agonist, Cra-yon focuses on the quality of the juice and creating a halo effect with the fragrance when people are wearing the scents. 

An inclusive brand, Cra-yon believes in challenging the beauty norms, and that prestige perfume should not have to break the bank. They believe in the power of scent and are passionate about ensuring everyone should be able to experience great fragrance. They prioritise sustainability with their brand – both social and environmental and ensure no harmful ingredients are used, only the best quality ingredients and compositions. Cra-yon is vegan and cruelty free. An inclusive, genderless collection, Cra-yon creates modern, everyday fragrance essentials.