Redrice Company is a niche agricultural producer in Soja City (Okayama, Japan) specializing in cultivating and processing ancient red rice varieties to incorporate them into modern diets. Operating near the historic Bitchu Kokubunji temple for over a decade, the company focuses on local, traditional agriculture.
Cultural Context: In Japan, Red rice (Sekihan) is traditionally eaten on special occasions, though Redrice Co. focuses on promoting it for regular, daily consumption.