In 1932, Salvador Bonilla visited fairs and festivals local to his home in Ferrol selling his churros and potato chips under the name Bonilla a la Vista. He took to his bike and distributed his wares cheekily handing them out in cafes. A former navy sailor, he modeled the company's name on his standard reply to a duty officer: "Bonilla here!"

Come the 1960s, the family moved to A Coruña, (down the road) where their reputation grew. These days, under son Cesar Bonilla Vasquez's (who's 87) watchful eye, the brand has grown into an internationally sought after brand.