Since 2006, the brand has been bridging the gap between menswear and streetwear with signature custom designs, tailored garments, graphic tees and accessories - the vision of director and founder Pete Le Chic. 

Choosing never to sacrifice on quality the production is managed by like minded and passionate manufacturers in Canada, USA and Japan. Each release is heavily influenced by Pete’s personal experience, his love of art, skateboarding, graffiti, street culture and particularly by music.