Shokoya, meaning Fragrant Nightfall, is an ode to the aroma of pinewood and incense drifting through the evening air, capturing the spirit of this tea: warming, grounding and quietly restorative.
This finely milled hojicha powder is produced in Nishio, Aichi Prefecture by heritage tea producer Aoi Seicha. Made from carefully selected tencha stems and leaves, it is double roasted to draw out a rich, earthy depth reminiscent of toasted cacao, pinewood and gentle smoke.
Smooth and full without heaviness, Shokoya carries the signature roasted notes of hojicha with surprising clarity. The finish is clean and refreshing, leaving a gentle warmth that lingers without weight. The flavour is warm, earthy and quietly comforting, composed rather than overpowering.
Prepared simply with water, it offers a calm, caffeine-light alternative to matcha. With milk, Shokoya develops rounded roasted sweetness and depth, holding its character confidently in latte form without becoming flat or overly sweet.
Designed for versatility, Shokoya works beautifully in lattes, desserts and baking, or whisked with water for an evening cup. It performs reliably across hot and iced applications.
Part of the Higashiyama-en range developed by Eastern Hill General Supplies, it reflects our focus on reliable performance, balance and everyday use.
Best suited for
- Hojicha latte preparation
- Whisked with water as a low caffeine alternative
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Shokoya also lends itself well to hojicha affogato, folded into whipped cream, or dusted lightly over tiramisu and custards for a roasted finish.
- Baking and dessert applications
- Rub for roasted poultry - with salt, white pepper and brown sugar
- A dressing for salads and cold noodles - mix with tahini, rice vinegar, light soy and honey
Suggested preparation
For water | 2g to 3g whisked with 70ml to 80ml hot water at 80°C
For latte | 4g whisked with 50ml hot water, then topped with 100ml to 150ml warm milk
For iced | Whisk with a small amount of warm water first, then pour over ice and milk or cold water
Net Weight | 100g
Approx. 25 servings for a 4g cup
Origin | Nishio, Aichi Prefecture, Japan
Storage | Keep airtight and refrigerated after opening
