Founded in Amsterdam in 2010, the Zoe Karssen collection can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen, the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes. With a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.