Matcha - Miou (Master Blend - Limited Release)

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Miou is a pinnacle ceremonial grade matcha crafted by AOI Seicha in Nishio, Aichi Prefecture, one of Japan’s principal matcha growing regions. Sitting just below Shiou within AOI Seicha’s highest ceremonial offerings for 2025, it is crafted primarily for okōicha and represents one of the most refined thick tea expressions in the range.

Designed for koicha preparation, Miou balances depth, warmth and clarity, offering a composed and deeply satisfying thick tea experience.

The powder is an extremely vibrant green with a sweet, comforting fragrance. Notes of cocoa and lightly toasted rice cracker feel warm rather than heavy, creating an immediate sense of calm in the aroma.

Prepared as okōicha, Miou unfolds gradually. Deep umami reveals itself in even layers, supported by dark leafy green notes that remain smooth and well balanced. The texture is silky and creamy, coating the mouth gently without weight. As the tea moves across the palate, vegetal and umami tones linger rather than strike, creating a seamless progression from first sip to finish.

A gentle sweetness emerges toward the end, accompanied by soft nuttiness and faint cocoa warmth. Subtle floral lift appears quietly in the background. There is no bitterness or astringency. Miou begins warm and comforting, then brightens as it opens, leaving a smooth, resolved sweetness and a long, calming finish.

As usucha, it retains composure and depth, though its true character is best experienced in thick preparation. With milk, Miou is best approached with restraint. A small splash is sufficient, preserving its clarity and layered sweetness rather than turning it into a full latte.

A gentle sweetness emerges towards the end, accompanied by a soft nuttiness and faint cocoa warmth. Floral notes appear quietly in the background, adding lift without distraction. There is no bitterness or astringency. Miou begins warm and comforting, then brightens as it blooms, leaving behind a smooth, resolved sweetness and a long, calming finish.

Best suited for

  • Koicha 
  • Usucha
  • Minimal milk applications only
  • Warm usucha served alongside vanilla sablés, caneles, black sesame tang yuan or lightly sweetened wagashi

Weight | 30g Approx. 15 servings per 2g bowl
Origin | Nishio, Aichi Prefecture, Japan
Producer | AOI Seicha

Suggested preparation: 2g matcha | 60–70ml water | 75–80°C
Storage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.


AOI Seicha traces its roots back to the development of Nishio tea in the heart of Aichi prefecture. Nishio has been known the world over as the cradle of the finest Matcha for more than 800 years. Some of Japan's highest quality teas come from Nishio, known as a historic tea cultivating region dating back to the 13th century. 

AOI Seicha originates from Nishio in Aichi prefecture, a region with more than 800 years of matcha history dating back to the 13th century. Its emblem, the hollyhock crest, is linked to the Honda family, a samurai clan that rose to prominence during the Sengoku and Edo periods and shares lineage with the Tokugawa Shogunate crest.

In the early Taisho era in the 1900s, Honda Yasutaro reclaimed farmland in Nishio and founded the first AOI tea fields. Production shifted from hand-crafted methods to mechanised processing in the 1930s under Meiji Honda, whose leadership elevated Nishio tea across Japan. AOI Seicha’s 1955 Tencha division win at the National Tea Competition cemented its reputation. Successive generations have continued refining production so Nishio matcha can be enjoyed worldwide today.

Ingredients: Matcha (Green Tea Powder)

Serving Recommendations:
Koicha (Thick Tea) Recommended amount per cup: 4g (sift for a smoother consistency)
Servings Per Tin: Averages 7- 8 cups of tea
Water Temperature: 60ml of water at 80ºC 

Usucha (Thin Tea) Recommended amount per cup: 2g 
Servings Per Tin: 15 cups 
Water Temperature: 60-80ml of water at 80ºC 

Weight:30g

Origin: Nishio, Aichi Prefecture, Japan

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