Miou is a pinnacle ceremonial grade matcha crafted by AOI Seicha in Nishio, Aichi Prefecture, one of Japan’s principal matcha growing regions. Sitting just below Shiou within AOI Seicha’s highest ceremonial offerings for 2025, it is crafted primarily for okōicha and represents one of the most refined thick tea expressions in the range.
Designed for koicha preparation, Miou balances depth, warmth and clarity, offering a composed and deeply satisfying thick tea experience.
The powder is an extremely vibrant green with a sweet, comforting fragrance. Notes of cocoa and lightly toasted rice cracker feel warm rather than heavy, creating an immediate sense of calm in the aroma.
Prepared as okōicha, Miou unfolds gradually. Deep umami reveals itself in even layers, supported by dark leafy green notes that remain smooth and well balanced. The texture is silky and creamy, coating the mouth gently without weight. As the tea moves across the palate, vegetal and umami tones linger rather than strike, creating a seamless progression from first sip to finish.
A gentle sweetness emerges toward the end, accompanied by soft nuttiness and faint cocoa warmth. Subtle floral lift appears quietly in the background. There is no bitterness or astringency. Miou begins warm and comforting, then brightens as it opens, leaving a smooth, resolved sweetness and a long, calming finish.
As usucha, it retains composure and depth, though its true character is best experienced in thick preparation. With milk, Miou is best approached with restraint. A small splash is sufficient, preserving its structure and layered sweetness rather than turning it into a full latte.
A gentle sweetness emerges towards the end, accompanied by a soft nuttiness and faint cocoa warmth. Floral notes appear quietly in the background, adding lift without distraction. There is no bitterness or astringency. Miou begins warm and comforting, then brightens as it blooms, leaving behind a smooth, resolved sweetness and a long, calming finish.
Best suited for
- Koicha
- Usucha
- Minimal milk applications only
- Warm usucha served alongside vanilla sablés, caneles, black sesame tang yuan or lightly sweetened wagashi
Weight | 30g Approx. 15 servings per 2g bowl
Origin | Nishio, Aichi Prefecture, Japan
Suggested preparation: 2g matcha | 60–70ml water | 75–80°C
The Producer
AOI Seicha traces its roots to Nishio, Aichi Prefecture, one of Japan's most important matcha producing regions. Tea cultivation in Nishio dates back more than 800 years, while the company's founding family, the Honda family, carries a lineage associated with the Tachi Aoi crest, a symbol closely connected to the hollyhock crest of the Tokugawa shogunate and the samurai traditions of the Mikawa region.
AOI's modern tea business began in 1912 during the early Taisho period, when Yasutaro Honda established tea cultivation under Shunkoen Tea Factory. Drawing upon both the tea heritage of Nishio and generations of Honda family stewardship, AOI Seicha developed into one of the region's most respected matcha specialists. In 1955, the company won the Tencha division at the National Tea Competition, helping cement its standing within Japan's tea industry.
Today, AOI Seicha continues to work with highly regarded growers and competition recognised tea farmers across Japan, refining matcha intended for both traditional tea preparation and contemporary appreciation worldwide. Its teas reflect the qualities for which Nishio has become renowned: sweetness, depth, balance and exceptional performance in both usucha and okōicha.
Storage | Keep airtight and refrigerated. Consume within 4–6 weeks of opening.
Best before dates on matcha are a guideline. When stored correctly kept airtight and refrigerated or frozen the tea maintains its quality well beyond this window. In our experience, it remains stable for up to 12 weeks.
Read about NSW Best Before Guidelines here
